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Retrieved from Small Business Live on June 12, 2020
Bonnaroo producer to livestream TikTok concert benefiting minority-owned businesses
Superfly's "Small Business Live" event featuring T-Pain, Brandi Carlile and others comes as many companies face financial hardship during the pandemic.
By Robert Williams • June 12, 2020 -
Retrieved from HGTV on June 12, 2020
Walmart forges deep tie-in with HGTV show about home projects under quarantine
Home goods from the big box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com.
By Peter Adams • June 12, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM
A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.
By Dianna Christie • June 12, 2020 -
Courtesy of Snap
Snapchat debuts AI-powered lenses, mini apps, real-time features
Nike, Mattel and Major League Baseball are among the brands using Snapchat's platforms for a broad range of new services.
By Robert Williams • June 12, 2020 -
pxhere
Volkswagen overhauls marketing after backlash from racist ad
The carmaker owned up — though no one was fired — but will likely continue to face criticism as consumers grow increasingly fed up with these kinds of failures.
By Dianna Christie • June 12, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America
Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change.
By Peter Adams • June 11, 2020 -
Retrieved from Native on June 11, 2020
P&G's Native spotlights armpits in new digital campaign
The natural deodorant effort includes a series of video spots on YouTube, Facebook and Instagram as people huddle at home during the pandemic.
By Robert Williams • June 11, 2020 -
Big advertisers demand delay to TV upfronts, broader media buying changes
Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.
By Dianna Christie • June 11, 2020 -
Courtesy of 1-800-Flowers
1-800-Flowers unveils AR experience for Jason Wu bouquets
Each of five custom bouquets features a QR code-enabled tag that unlocks content about the fashion designer's photo shoot for his collaboration with the flower retailer.
By Robert Williams • June 10, 2020 -
Mobile ad engagement rises 15% during pandemic, study says
Receptivity to ads jumped before falling to more normal levels as the U.S. economy begins to reopen.
By Robert Williams • June 9, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok seeks greater content variety, with eye on live video, DIY tutorials
The social video app is looking to expand beyond music and dance videos as it plans its first NewFronts pitch to marketers later this month.
By Robert Williams • June 9, 2020 -
Digiday: Marketers pay higher ad rates for social video as demand returns
Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.
By Robert Williams • June 9, 2020 -
Thai Phi Le
Dunkin' flexes advertising muscle in 1st national recruitment campaign
The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment.
By Dianna Christie • June 9, 2020 -
Roku teams with Kroger to integrate shopper data and streaming TV ads
The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.
By Dianna Christie • June 9, 2020 -
Disney expands Luminate ad sales offering to Hulu for 1st time
At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform.
By Robert Williams • June 8, 2020 -
Courtesy of e.l.f. cosmetics
TikTok viewership rivals YouTube's among kids, study finds
Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.
By Robert Williams • June 8, 2020 -
Retrieved from Behr Paint on March 25, 2020
Zoom revenue jumps 169% amid work-from-home surge
The company almost doubled its revenue forecast for the year to between $1.78 billion and $1.8 billion.
By Robert Williams • June 8, 2020 -
Retrieved from Aerie on June 05, 2020
American Eagle claims nearly 2B impressions on TikTok campaign for Aerie
A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.
By Robert Williams • June 5, 2020 -
Courtesy of RSA Films
ColumnCampaign Trail: Polaroid tries to capture human chemistry in emotive new ad
With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers.
By Natalie Black (Koltun) • June 5, 2020 -
Permission granted by Quibi
Reports: Quibi cuts senior executive pay by 10%
CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.
By Robert Williams • June 4, 2020 -
Retrieved from McDonald's on June 04, 2020
McDonald's names victims of police brutality, racist violence in new ad
The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.
By Dianna Christie • June 4, 2020 -
Getty Images
66% of marketers expect to increase programmatic ad spending, survey finds
New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing.
By Dianna Christie • June 4, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study
While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.
By Dianna Christie , Natalie Black (Koltun) • June 3, 2020 -
Lowe's
Lowe's launches mobile video tool geared toward professionals
Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.
By Tatiana Walk-Morris • June 2, 2020 -
Courtesy of 1800Flowers
1-800-Flowers CMO on how to fertilize connections as consumer needs change
Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.
By Dianna Christie • June 2, 2020
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