Coronavirus brings thorny issue of worker treatment to the marketing fore

Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.

By Peter Adams • May 20, 2020

YouTube advertisers get access to streaming TV under new YouTube Select offering

Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.

By Peter Adams • May 19, 2020

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Schick mobile game, Twitch stream raise money for cancer research

The Edgewell brand enlisted livestreamers to play "Shave The Day," after which they will shave their heads when donation goals are met.

By Robert Williams • May 19, 2020

Sameness, exploitation sets in for COVID-19 ads, study says

Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging.

By Dianna Christie • May 19, 2020

TikTok names Disney streaming executive new CEO

Kevin Mayer will lead the social video app that has surged in popularity among mobile users worldwide and serve as COO of parent company ByteDance.

By Robert Williams • May 19, 2020

Chex Mix reboots branded video game from the '90s

Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram.

By Dianna Christie , Natalie Black (Koltun) • May 19, 2020

McCormick spices up taco night with Drew Barrymore livestream

The #TacosTogether event on Instagram Live will raise awareness for No Kid Hungry during the pandemic.

By Robert Williams • May 19, 2020

Apple buys virtual reality content startup NextVR

NextVR works with sports leagues and media outlets to offer programming that people view while wearing a VR headset.

By Robert Williams • May 18, 2020

Why QSRs must move past competitive sparring in the COVID-19 era

After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

By Chris Kelly • May 18, 2020

Lowe's helps 'American Idol' singers build home stages for season finale

A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

By Dianna Christie • May 18, 2020

Where does TikTok go from here?

Amid soaring downloads, and brands and influencers flocking to capitalize on the growth, TikTok's evolution is being shaped by changing media habits during the pandemic.

By Natalie Black (Koltun) • May 18, 2020

TikTok to present at IAB NewFronts for 1st time

Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones.

By Robert Williams • May 15, 2020

Budweiser kicks off nostalgic concert series on YouTube

Tapping the Black Eyed Peas for the first episode, the brand is urging fans to select songs they want to hear and ask questions of performers on social.

By Robert Williams • May 15, 2020

Almond Board urges Twitch gamers to 'pwn your everyday'

Banners, digital billboards and digital videos feature jargon from the gamer subculture in the trade group's campaign on Twitch.

By Robert Williams • May 14, 2020

LA Rams reveal new uniforms with Snapchat AR lens

The integration could be a welcome source of content for sports-starved fans, but the team's new logo has become the focus of derision on social media.

By Robert Williams • May 14, 2020

Bud Light updates vintage ads in new social distancing spots

The new "Genius" spots on YouTube and Instagram celebrate those finding creative ways to occupy themselves while staying at home.

By Dianna Christie • May 14, 2020

Pandemic could drive higher AR/VR adoption, study predicts

Applications for the tech include deeper product visualization, more immersive virtual try-ons, access to item details and exploring virtual malls.

By Tatiana Walk-Morris • May 13, 2020

Smartly.io adds Snapchat to automated social ad platform

Brands can now use Smartly.io's tools and services to run hyper-localized campaigns on Snapchat and monitor their performance.

By Robert Williams • May 13, 2020

Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment

During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic.

By Peter Adams • May 13, 2020

Asos debuts AR tool for online shoppers

The retailer is digitally mapping products onto models to generate images that better showcase size, cut and fit as most stores remain closed.

By Tatiana Walk-Morris • May 12, 2020

Perfect brings AR tools for beauty brands to WeChat

Users can now virtually sample products directly on the popular Chinese messaging app while stores remain closed.

By Robert Williams • May 12, 2020

Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.

By Peter Adams • May 12, 2020

Chili's plans YouTube dinner party with DoorDash

The food delivery app will livestream the event featuring performer Chantel Jeffries and Britney Spears while donating funds to Feeding America.

By Robert Williams • May 12, 2020

Chips Ahoy, Sour Patch Kids team up to host virtual prom

To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

By Dianna Christie • May 12, 2020

Hormel hosts virtual festival of 6 'hope-filled' films on YouTube

A programming slate focused on people who beat incredible odds comes as established film festivals, including Cannes, are forced to reset their plans.

By Peter Adams • May 11, 2020