KFC hosts virtual Mother's Day dinners on Facebook Messenger

The chain created a virtual Mother's Day experience to help people celebrate the occasion while the pandemic keeps them apart.

By Robert Williams • May 4, 2020

Campbell Soup inspires home cooks with new tie-in on Group Nine sites

A partnership with the publisher of Popsugar and Thrillist, the New Pantry campaign includes custom content and Instagram Stories about how meals at home can bring people together.

By Dianna Christie • May 4, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Report: TikTok tests CTA ads to share revenue with influencers

Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

By Robert Williams • May 1, 2020

Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live

The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.

By Robert Williams • May 1, 2020

Liquid Death water riffs on haters' comments with metal album

Available on Spotify today, original songs on the 10-track album include "Fire Your Marketing Guy" and "Get Slaughtered On Shark Tank."

By Dianna Christie • May 1, 2020

Lavazza, Arsenal sponsor AR experience for soccer fans

The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.

By Robert Williams • April 30, 2020

NFL expands streaming partnership with Amazon

The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms.

By Dianna Christie • April 30, 2020

L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

By Robert Williams • April 30, 2020

Top brands may lose $400B in value during pandemic

Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.

By Robert Williams • April 30, 2020

Spotify taps Anchor to let people turn video chats into podcasts

A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

By Robert Williams • April 29, 2020

Shapermint's influencer-led Mother's Day campaign sees 7M views on social media

The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.

By Robert Williams • April 29, 2020

PepsiCo trims 'nonessential' marketing spend while focusing on growth areas

A boost in grocery sales is helping some of the company's brands, but gas station and restaurant closures are causing some pain.

By Dianna Christie • April 29, 2020

Coors Light boosts morale with new ads, free beer in 'sucky times'

A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits.

By Dianna Christie • April 29, 2020

Google ad revenue rises 10%, masking slowdown from pandemic

Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March.

By Robert Williams • April 29, 2020

How the COVID-19 pandemic is pushing brands to connect digitally

Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

By Tatiana Walk-Morris • April 29, 2020

How to withstand ad fraud in the CTV environment

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it, writes Fiksu COO Anna Kuzmenko.

By Anna Kuzmenko • April 28, 2020

Sprinklr adds TikTok to customer experience platform

Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place​.

By Robert Williams • April 28, 2020

Local ad revenue forecast contracts 10.6% due to coronavirus, study says

While the pandemic's impact dings every channel, online ad spend largely driven by SMBs is particularly hard hit as local shops close their doors.

By Dianna Christie • April 28, 2020

Snapchat pilots 'first commercial' video takeover ads

AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.

By Robert Williams • April 28, 2020

Burger King links TV ad with QR code to offer up free Whoppers

In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends.

By Robert Williams • April 27, 2020

NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format

The event's blockbuster turnout, which shattered a previous high in digital viewership, offers a promising sign for marketers amid coronavirus lockdown.

By Peter Adams • April 27, 2020

Snapchat camera marketing comes into focus during quarantine

Interactive lenses have helped organizations like Rituals Cosmetics and the WHO connect with users who are ready to interact, a Snap executive said in a recent webinar.

By Natalie Koltun • April 27, 2020

'Fortnite' virtual rap concert draws record 12.3M attendees

The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.

By Robert Williams • April 27, 2020

Facebook revamps video chat features across its app suite to rival Zoom

Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.

By Robert Williams • April 27, 2020

Miller High Life helps couples get married at home

A contest for couples whose weddings were canceled due to the coronavirus pandemic is offering three winners an officiant, photographer and $10,000.

By Dianna Christie • April 27, 2020