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Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment
During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic.
By Peter Adams • May 13, 2020 -
Courtesy of ASOS
Asos debuts AR tool for online shoppers
The retailer is digitally mapping products onto models to generate images that better showcase size, cut and fit as most stores remain closed.
By Tatiana Walk-Morris • May 12, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Perfect Corp.
Perfect brings AR tools for beauty brands to WeChat
Users can now virtually sample products directly on the popular Chinese messaging app while stores remain closed.
By Robert Williams • May 12, 2020 -
Courtesy of National Restaurant Association Educational Foundation
Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray
A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.
By Peter Adams • May 12, 2020 -
Chili's plans YouTube dinner party with DoorDash
The food delivery app will livestream the event featuring performer Chantel Jeffries and Britney Spears while donating funds to Feeding America.
By Robert Williams • May 12, 2020 -
Courtesy of Mondelēz International
Chips Ahoy, Sour Patch Kids team up to host virtual prom
To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.
By Dianna Christie • May 12, 2020 -
Courtesy of Hormel Foods Corporation
Hormel hosts virtual festival of 6 'hope-filled' films on YouTube
A programming slate focused on people who beat incredible odds comes as established film festivals, including Cannes, are forced to reset their plans.
By Peter Adams • May 11, 2020 -
Retrieved from Pedigree on May 11, 2020
Pedigree supports contactless pet adoption with Zoom tie-in
Starting tonight, the Mars-owned brand is jumping on the Zoom boom to help prospective pet owners virtually connect with dogs.
By Dianna Christie • May 11, 2020 -
Facebook beefs up ad targeting for in-stream Watch video buys
Anheuser-Busch experienced 15% incremental reach aside from TV with Facebook Reserve ads.
By Robert Williams • May 11, 2020 -
Retrieved from YouTube on May 11, 2020
Grey Goose hires bartenders for video mixology series
"House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.
By Dianna Christie • May 11, 2020 -
Report: TikTok takes aim at Snapchat with AR ad format
The AR brand effect ad will let TikTok users create videos with visual effects from sponsors.
By Robert Williams • May 11, 2020 -
Courtesy of Chipotle Mexican Grill, Inc.
Chipotle, Axe host virtual prom events for homebound teens
Each brand is hosting social media events that are tied in with the Teen Vogue Virtual Prom on May 16.
By Robert Williams • May 11, 2020 -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics returns to TikTok with original song, dance challenge
After scoring more than 5 billion views with a similar effort last fall, the brand is challenging users to show how a new product can help make things disappear.
By Robert Williams • May 7, 2020 -
Retrieved from PepsiCo on May 07, 2020
PepsiCo spotlights essential workers in new 'Stronger Together' platform
Some workers from Southeastern states will be featured in 30-second ads on iHeartRadio's Elvis Duran and The Morning Show and The Breakfast Club.
By Dianna Christie • May 7, 2020 -
"Jogger Crosses Empty New York City Street During COVID19 Quarantine" by Anthony Quintano is licensed under CC BY 2.0
Consumers tire of COVID-19-related ads, survey finds
Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.
By Dianna Christie • May 7, 2020 -
Courtesy of Nike
Nike aims phones at the sky in search for sneaker-shaped AR cloud
Mobile users in Brazil can unlock exclusive content after using their phones to find an augmented reality cloud shaped like an Air Max sneaker.
By Robert Williams • May 7, 2020 -
"Starbucks is closing temporarily because of COVID-19 Concerns" by GoToVan is licensed under CC BY-SA 2.0
OpinionWhat does the marketing funnel look like post-pandemic?
Brands can lay the foundation by pivoting their strategies now and addressing existing communities, writes MobileFuse Founder and CEO Ken Harlan.
By Ken Harlan • May 6, 2020 -
Retrieved from TikTok on May 06, 2020
Warner Bros. TikTok dance for 'Scooby-Doo' film notches 880M views in 2 days
Arriving as movie studios adjust their marketing strategies, the campaign looks to reach people stuck indoors with an interactive challenge.
By Robert Williams • May 6, 2020 -
Roku's ad platform launches with Drizly, Experian, Intuit TurboTax and Lexus
The new platform comes as Roku aims to drive more revenue from advertising.
By Dianna Christie • May 6, 2020 -
Courtesy of Bud Light
Bud Light Seltzer kicks off summer with virtual concert series
Weekly livestreams will benefit the American Red Cross and promote the brand's Open for Takeout tool that links users to order from local bars.
By Dianna Christie • May 6, 2020 -
Courtesy of Kendra Scott
Jewelry brand Kendra Scott introduces AR try-on tool
The retailer joins other brands that have introduced virtual tech to remotely connect with consumers.
By Tatiana Walk-Morris • May 5, 2020 -
Courtesy of Cholula
Cholula hosts virtual 'Taco Tuesday' for Cinco de Mayo fundraiser
To celebrate the holiday, the hot sauce brand is raising money for restaurants facing financial hardship during the pandemic.
By Robert Williams • May 5, 2020 -
Ads around COVID-19 work better within news media, study finds
The type of programming in which ads from Amazon, Ford and Domino's appeared impacted the performance for their pandemic-related messaging.
By Dianna Christie • May 4, 2020 -
Patrón goes virtual for the 'Super Bowl of tequila'
This year, the Bacardi-owned brand is enlisting bartenders and restaurants to help consumers celebrate Cinco de Mayo at home.
By Natalie Koltun • May 4, 2020 -
Courtesy of Sports Illustrated
Soccer platform enters US market with Sports Illustrated tie-up
The collaboration comes as Dugout aims to boost monthly views of its behind-the-scenes videos to more than 1 billion.
By Robert Williams • May 4, 2020
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