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Retrieved from Tastemade on May 28, 2020
Hyundai hits the road with 4-part series on Tastemade
Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.
By Robert Williams • May 28, 2020 -
Permission granted by Quibi
WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount
A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.
By Peter Adams • May 27, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from TikTok on May 27, 2020
TikTok sees 10x surge in April with in-app revenue of $78M
The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.
By Robert Williams • May 27, 2020 -
Courtesy of Ben & Jerry's
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."
By Dianna Christie • May 27, 2020 -
Spotify
Where ad spending is thriving during COVID-19, including a few surprises
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
By Shane Schick • May 27, 2020 -
Courtesy of Scandit
Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech
Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.
By Peter Adams • May 26, 2020 -
Courtesy of Perfect Corp.
Benefit Cosmetics brings AR try-on to WeChat
Beauty shoppers on mobile can sample eyebrow shapes before booking an appointment at a Benefit BrowBar, where a stylist will help to recreate the look.
By Robert Williams • May 26, 2020 -
Retrieved from Budweiser on May 26, 2020
Budweiser honors healthcare workers and military heroes in new campaign
The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.
By Dianna Christie • May 26, 2020 -
Permission granted by PepsiCo
Q&APepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."
By Peter Adams • May 26, 2020 -
Coke bets on new music streamer BeApp as virtual concerts take center stage
With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.
By Peter Adams • May 22, 2020 -
Bloomberg: Apple expands podcast ambitions to support streaming TV
The iPhone maker began acquiring audio spinoffs of movies and shows from its Apple TV+ video streaming service.
By Robert Williams • May 22, 2020 -
Retrieved from Fortnite on May 22, 2020
Warner Bros. debuts 'Tenet' trailer in new social 'Fortnite' gameplay mode
It's another sign of how the video game hit is evolving into a social network and virtual entertainment venue, including through features like Party Royale.
By Robert Williams • May 22, 2020 -
Retrieved from Walmart on May 22, 2020
Walmart flips associate's hopeful poem into new video ad
The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.
By Dianna Christie • May 22, 2020 -
Retrieved from USAA on May 22, 2020
USAA unveils Snapchat AR lens for Memorial Day digital exhibit
A virtual version of USAA's Poppy Wall of Honor lets mobile users dedicate a poppy flower to a fallen loved one.
By Robert Williams • May 22, 2020 -
Courtesy of Mazda
Mazda brings playable concept car to PlayStation, esports series
By bringing the high-tech model to "Gran Turismo Sport," Mazda is looking to get homebound folks to virtually test drive its vehicles and connect online.
By Dianna Christie • May 22, 2020 -
Courtesy of Muscle Milk
ColumnCampaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
"Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic.
By Natalie Black (Koltun) • May 22, 2020 -
TikTok analytics tool aims to help marketers evaluate campaigns
NASCAR will use Conviva's tools to evaluate the performance of its content on the viral video platform.
By Robert Williams • May 21, 2020 -
Pandemic hastens shift in ad buying to mobile, study says
Audience preferences for mobile are forecast to remain, even as lockdowns relax and recent surges in digital viewership among homebound consumers recede throughout the summer.
By Robert Williams • May 21, 2020 -
Bank of America, Facebook defied April slump with higher programmatic spend
Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month.
By Robert Williams • May 21, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match
As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit.
By Dianna Christie • May 21, 2020 -
Courtesy of Anne Klein
Anne Klein streams video series on Facebook Live
The fashion brand's "Women Who Do" highlights inspiring stories by innovative women during the coronavirus pandemic.
By Robert Williams • May 21, 2020 -
Courtesy of Bodyarmor
Bodyarmor's new campaign may signal a return to OOH post-pandemic
This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.
By Dianna Christie • May 21, 2020 -
Opinion
How to safeguard and grow OTT, CTV ad revenues during the pandemic
Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad.
By Daniel Elad • May 20, 2020 -
75% of ANA members have diversity plans, but only 40% apply them to marketing
COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.
By Dianna Christie • May 20, 2020 -
Retrieved from Mastercard on May 20, 2020
Mastercard brings Priceless experiences lineup online
A library of content features everything from cooking shows to live concerts with brand ambassador Camila Cabello.
By Dianna Christie • May 20, 2020
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