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Courtesy of Church's Chicken
Church's Chicken sends Facebook users on virtual scavenger hunt
A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.
By Robert Williams • Aug. 13, 2020 -
TikTok inks 3-year deal with New York Yankees
Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.
By Dianna Christie • Aug. 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from TikTok on August 04, 2020
Prudential customizes ads for Pulse health app on TikTok
Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.
By Robert Williams • Aug. 13, 2020 -
Permission granted by City School District of New Rochelle
Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds
Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.
By Dianna Christie • Aug. 13, 2020 -
Courtesy of Lamps Plus
Lamps Plus showcases lighting in Twitch cooking livestream
Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.
By Robert Williams • Aug. 12, 2020 -
Courtesy of Adobe
Adobe spotlights, supports diverse creative voices across digital and film
Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.
By Dianna Christie • Aug. 11, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch
The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.
By Robert Williams • Aug. 11, 2020 -
Courtesy of Aldo
Aldo launches first TikTok campaign with #StepIntoLove challenge
The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.
By Robert Williams • Aug. 11, 2020 -
Courtesy of Hot Docs
LG showcases new Velvet 5G phone in documentary film series
Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.
By Dianna Christie • Aug. 10, 2020 -
Courtesy of Subaru
Subaru shows real California wildfire footage in new cause marketing ad
By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.
By Dianna Christie • Aug. 10, 2020 -
Study: Fewer marketers expect UK mobile ad market to grow amid pandemic
Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.
By Robert Williams • Aug. 10, 2020 -
Peter Adams for Marketing Dive
TikTok makes first push into streaming with Fire TV app
The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.
By Robert Williams • Aug. 7, 2020 -
Courtesy of Bagel Bites
Bagel Bites' first ad campaign in decades stirs pop cultural debates
Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."
By Dianna Christie • Aug. 7, 2020 -
Opinion
The untapped potential for OTT and mobile
App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.
By Bill Kiriakis • Aug. 7, 2020 -
Retrieved from Spin Live on August 06, 2020
Spin Live launches shoppable video service in Shopify's app store
LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.
By Robert Williams • Aug. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram looks to steal TikTok's thunder with worldwide expansion of Reels
The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.
By Robert Williams • Updated June 17, 2021 -
Courtesy of Jose Cuervo
Jose Cuervo taps Lil Dicky to host first episode of live YouTube series
The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.
By Dianna Christie • Aug. 6, 2020 -
TikTok helps Gen Z learn about social justice issues, study finds
Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.
By Robert Williams • Aug. 5, 2020 -
Courtesy of Procter & Gamble
Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
By Robert Williams • Aug. 5, 2020 -
Courtesy of The Kraft Heinz Company
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.
By Dianna Christie • Aug. 5, 2020 -
Courtesy of Anheuser-Busch
Anheuser-Busch hosts virtual music festival for International Beer Day
Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.
By Robert Williams • Aug. 4, 2020 -
Snapchat pilots TikTok-like feature to create shareable music videos
With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.
By Robert Williams • Aug. 4, 2020 -
Permission granted by Snap
Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals
Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.
By Peter Adams • Aug. 3, 2020 -
Peter Adams for Marketing Dive
Microsoft pursues deal to buy TikTok's US operations following talk with Trump
For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.
By Robert Williams • Aug. 3, 2020 -
Getty Images
Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last
The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.
By Peter Adams • July 31, 2020
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