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Cara Salpini for Retail Dive
Hollister enters shaky back-to-school period with campaign led by top TikTok talent
An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.
By Peter Adams • July 16, 2020 -
Amazon opens livestreaming platform to influencers
Influencers can earn a commission on sale of products they feature in their video streams on Amazon Live.
By Robert Williams • July 16, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Hulu tests self-service ad tool for small businesses
Hulu Ad Manager will let a company activate, manage and track a campaign for as little as $500.
By Robert Williams • July 16, 2020 -
Courtesy of Frito-Lay
Doritos kicks off football's return with UGC compilation ad
In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.
By Dianna Christie • July 16, 2020 -
American Eagle launches 1st esports sponsorship with virtual event
Featuring influencers from gaming, sports and music, the event will be livestreamed from the Twitch channels for co-sponsors GameStop and Uproxx.
By Robert Williams • July 16, 2020 -
Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon
Users who view a specified amount of themed content each month will receive Amazon credits that can be put toward snacks.
By Peter Adams • July 15, 2020 -
Courtesy of Rubik’s Brand Ltd
Rubik's Cube sees 17M TikTok views with 40th anniversary campaign
Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.
By Robert Williams • July 15, 2020 -
Retrieved from YouTube on July 15, 2020
Samsonite's eBags brand boosts mobile shopping with AR
The online luggage retailer saw higher sales conversions from web visitors who engaged with its 3D and AR content.
By Robert Williams • July 15, 2020 -
Retrieved from Ace Metrix on July 15, 2020
NBA, Sprite find more reward than risk with BLM ads, study says
As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.
By Dianna Christie • July 15, 2020 -
Retrieved from National Geographic on July 15, 2020
Nat Geo transports Instagram users to AR Mt. Everest
Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.
By Robert Williams • July 15, 2020 -
Courtesy of Kraft Heinz
Country Time offers stimulus checks to closed lemonade stand owners
The Kraft Heinz brand builds on a history of supporting kids with lemonade stands at a time when the pandemic has undercut the summer tradition.
By Dianna Christie • July 15, 2020 -
ANA: Content marketing budgets jumped before pandemic
The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier.
By Robert Williams • July 15, 2020 -
Retrieved from Burger King on July 14, 2020
Burger King explains dangers of cow farts in video starring viral yodeling kid
An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.
By Peter Adams • July 14, 2020 -
Courtesy of Perfect Corp.
Johnson & Johnson samples AR try-ons for colored contact lenses
Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.
By Robert Williams • July 14, 2020 -
Retrieved from Travis Scott on April 27, 2020
Key mobile stats that define the 1st half of 2020
Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.
By Mobile Marketer • July 13, 2020 -
Doritos
Deep Dive9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020 -
How COVID-19 accelerated mobile trends in H1 2020
The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.
July 13, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
Deep Dive9 pivotal campaigns that show how marketing transformed in H1
Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action.
By Peter Adams , Chris Kelly , Chantal Tode • July 13, 2020 -
Wells Fargo asks workers to remove TikTok from phones amid security worries
The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.
By Robert Williams • July 13, 2020 -
Retrieved from Clio Awards on July 13, 2020
Nike kicks up coloring book with AR sneakers
Readers can draw on diagrams of Air Max shoes and see a digital version of their creations hover above the page.
By Robert Williams • July 13, 2020 -
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
By Peter Adams • July 10, 2020 -
Courtesy of Nike
Nike opens latest store concept: Nike Rise
The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.
By Cara Salpini • July 10, 2020 -
Retrieved from Truly Hard Seltzer on July 10, 2020
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging.
By Dianna Christie • July 10, 2020 -
Courtesy of General Mills
Yoplait streams DIY craft series with Instagram influencers
The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.
By Robert Williams • July 10, 2020
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