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Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Retrieved from Ogilvy on August 25, 2020
Burger King angers Twitch streamers with stunt campaign
The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.
By Robert Williams • Aug. 25, 2020 -
Permission granted by Publicis Groupe
KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary
Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.
By Peter Adams • Aug. 24, 2020 -
Courtesy of Tecate
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Verizon
Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament
The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.
By Robert Williams • Aug. 21, 2020 -
Video impressions rose 40% on CTV platforms in Q2, study says
The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic.
By Dianna Christie • Aug. 21, 2020 -
Retrieved from 4D Sight on August 20, 2020
Activision embeds AI-powered ads in Call of Duty League videos
The move comes as a survey found 41% of gamers who watch esports have bought something from a company after seeing the brand sponsor a game, streamer or gaming event.
By Robert Williams • Aug. 20, 2020 -
Courtesy of Bumble Bee Seafoods
Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh
The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push.
By Dianna Christie • Aug. 20, 2020 -
Courtesy of TikTok
TikTok debuts US ad campaign, while survey finds most Americans support ban
Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.
By Robert Williams • Aug. 20, 2020 -
Oracle enters bidding fray for social video app TikTok
President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations.
By Robert Williams • Aug. 19, 2020 -
Retrieved from Now This Kids on August 19, 2020
Cheerios sponsors NowThis' kid-focused news brand
With video, podcasts and newsletters, the companies aim to reach children and their millennial parents with brand-safe content focused on positive themes.
By Robert Williams • Aug. 19, 2020 -
Courtesy of Untuckit
Untuckit responds to skeptical tweets in ads designed to convert new customers
The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.
By Graham Vyse • Aug. 19, 2020 -
Permission granted by Pepsi
Pepsi champions football fans stuck at home as sports marketing shifts focus
VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.
By Peter Adams • Aug. 18, 2020 -
Retrieved from Corona on August 18, 2020
Corona taps Snoop Dogg for first campaign unifying family of brands
With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.
By Dianna Christie • Aug. 18, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. seeks brand ambassadors for first TikTok reality show
The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."
By Robert Williams • Aug. 17, 2020 -
Retrieved from Ferrara Candy Co. on August 17, 2020
Keebler brings the brand into the real world in far-reaching refresh
It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.
By Graham Vyse • Aug. 17, 2020 -
Courtesy of Facebook
Facebook now lets Page owners monetize virtual events
Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.
By Robert Williams • Aug. 17, 2020 -
Good Humor enlists The RZA to address ice cream truck jingle's problematic past
Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw."
By Dianna Christie • Aug. 17, 2020 -
Courtesy of SmileDirectClub
SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge
Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.
By Robert Williams • Aug. 17, 2020 -
Courtesy of The Clorox Company
Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.
By Dianna Christie • Aug. 17, 2020 -
Retrieved from Pinterest on August 14, 2020
HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show
HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.
By Dianna Christie • Aug. 14, 2020 -
Retrieved from Adobe Creative Cloud on August 13, 2020
ColumnCampaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival
Indie filmmakers were given just five days to use only Adobe Stock footage and the company's video editing tools, resulting in 13 creative and unbranded films.
By Natalie Black (Koltun) • Aug. 14, 2020 -
Courtesy of Snap
Hoka One One opens virtual pop-up shop with Snapchat AR
The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.
By Robert Williams • Aug. 13, 2020
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