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Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
Deep Dive9 pivotal campaigns that show how marketing transformed in H1
Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action.
By Peter Adams , Chris Kelly , Chantal Tode • July 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Wells Fargo asks workers to remove TikTok from phones amid security worries
The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.
By Robert Williams • July 13, 2020 -
Retrieved from Clio Awards on July 13, 2020
Nike kicks up coloring book with AR sneakers
Readers can draw on diagrams of Air Max shoes and see a digital version of their creations hover above the page.
By Robert Williams • July 13, 2020 -
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
By Peter Adams • July 10, 2020 -
Courtesy of Nike
Nike opens latest store concept: Nike Rise
The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.
By Cara Salpini • July 10, 2020 -
Retrieved from Truly Hard Seltzer on July 10, 2020
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging.
By Dianna Christie • July 10, 2020 -
Courtesy of General Mills
Yoplait streams DIY craft series with Instagram influencers
The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.
By Robert Williams • July 10, 2020 -
Cara Salpini/Marketing Dive
How COVID-19 boosted QVC, HSN and livestreaming
As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.
By Tatiana Walk-Morris • July 9, 2020 -
Courtesy of Tampax
Tampax taps Amy Schumer for 'edu-tainment' videos about periods
The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."
By Dianna Christie • July 9, 2020 -
Retrieved from JanSport on July 09, 2020
JanSport's #LightenTheLoad push supports Gen Z mental health
Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.
By Robert Williams • July 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois' dreamy new spot embraces summer personas
The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities.
By Dianna Christie • July 9, 2020 -
Courtesy of Zaxby's
Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal
The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.
By Robert Williams • July 8, 2020 -
Retrieved from Rubbermaid on July 08, 2020
Rubbermaid livestreams Instagram cooking show with Katherine Schwarzenegger
"Brilliance Prep School" aligns with the helpful tone that many brands have adopted to show how their products are more essential during the pandemic.
By Robert Williams • July 8, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. boosts ad recall 60% with social video campaign
The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.
By Robert Williams • July 8, 2020 -
WPP's GroupM launches multicultural marketplace with 300 vetted publishers
By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.
By Dianna Christie • July 8, 2020 -
'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
By Robert Williams • July 7, 2020 -
Courtesy of Activia
Activia uncaps fresh brand image with diverse campaign on gut health
A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years.
By Dianna Christie • July 7, 2020 -
Courtesy of Pokemon Go
'Pokémon Go' touts virtual event in Rian Johnson-directed ad
A new 30-second spot promotes this month's Pokémon Go Fest, which has sold 700,000 tickets to fans from more than 110 countries.
By Robert Williams • July 7, 2020 -
Permission granted by Frito-Lay
Ads for purpose, product topped Q2's most empowering ranking
Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found.
By Dianna Christie • July 6, 2020 -
Courtesy of Ford
Ford's Bronco lineup returns with custom video play across Disney networks
The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.
By Robert Williams • July 6, 2020 -
Courtesy of Walmart
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.
By Dianna Christie • July 6, 2020 -
Courtesy of Mattel
Mattel's Uno challenges players to share their game personalities on TikTok, Instagram
An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."
By Robert Williams • July 6, 2020 -
Courtesy of Burberry
Burberry releases surfer video game for summer fashions
"B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.
By Robert Williams • July 2, 2020 -
Report: Nike drops digital media agency Razorfish
The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital.
By Dianna Christie • July 2, 2020
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