Video: Page 52
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62% of agencies will ramp up video production after readjusting to WFH demands
A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist.
By Dianna Christie • July 28, 2020 -
1st certified brand safety officers quickly put to the test
Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.
By Graham Vyse • July 28, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from Domino's Pizza, Inc. on July 27, 2020
Domino's sets up virtual film festival rewarding fans for making home videos
While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets.
By Peter Adams • July 27, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra gives NBA fans a way to virtually attend live games
A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.
By Robert Williams • July 27, 2020 -
Courtesy of DSW
DSW's debut hashtag challenge on TikTok racks up 1.3B views
The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.
By Robert Williams • Updated July 28, 2020 -
"Medical disposable masks on wooden background" by Marco Verch Professional Photographer and Speaker is licensed under CC BY 2.0
Face masks in ads viewed favorably by consumers, study says
When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings.
By Robert Williams • July 27, 2020 -
Retrieved from JanSport on July 09, 2020
Deep DiveBack-to-school marketing is more somber under COVID-19, but carries silver linings
Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.
By Peter Adams • July 27, 2020 -
Courtesy of Snap
Microsoft's Xbox promotes gaming event with Snapchat AR lenses
The integration, inspired by video games announced at the Xbox Games Showcase, can help the tech giant engage a younger audience that's more likely to play video games.
By Robert Williams • July 24, 2020 -
Courtesy of Burger King
Burger King celebrates Christmas in July in new campaign
At a time when sales are beginning to rebound after a pandemic-related slowdown, the QSR brand is pushing two sandwiches for $5 that are enclosed in Christmas-themed wrappers.
By Dianna Christie • July 24, 2020 -
Retrieved from Syfy on July 24, 2020
NBCU's Syfy channel to host shoppable TV special
The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.
By Dianna Christie • July 24, 2020 -
Courtesy of HP
HP eyes WFH creatives with 1st global campaign for Z computers
A cross-channel effort targets designers and architects with behind-the-scenes videos, digital magazine, social activations and new "Rightbrainers" podcast.
By Dianna Christie • July 23, 2020 -
Courtesy of Hanes
Hanes enlists social influencers to urge people to #MaskAround
The move is somewhat risky, considering government and venue mandates requiring people to wear face masks have spurred pushback from some consumers.
By Robert Williams • July 23, 2020 -
Courtesy of Pandora
Unilever, Anheuser-Busch join test of Pandora's voice-powered ads
Brands including KFC and PepsiCo's Doritos are trialing ads that lets listeners say "yes" if they want to learn more about a product or service.
By Robert Williams • July 23, 2020 -
Retrieved from American Eagle Outfitters on July 22, 2020
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.
By Peter Adams • July 22, 2020 -
Courtesy of Blippar
OnePlus hosts 1st all-AR launch event for new smartphone
Immersive tech company Blippar developed the 26-minute livestreamed event for the device maker, illustrating how AR can be used to supplant typical in-person presentations.
By Robert Williams • July 22, 2020 -
Courtesy of Coca-Cola
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.
By Robert Williams • July 22, 2020 -
Courtesy of Kia Motors America
Kia Motors gears up blockbuster-like video ad to flaunt vehicles
Hollywood-inspired "The Features Film" debuts as summer blockbusters are on hiatus due to the pandemic and suggests a return to more normal advertising.
By Dianna Christie • July 21, 2020 -
ijeab/Getty Images Plus via Getty Images
Back-to-school advertising activity drops 50% from last year, study says
As consumers continue to avoid in-store browsing, many back-to-school campaigns are moving to TV this year.
By Dianna Christie • July 21, 2020 -
Courtesy of Lexus
Lexus folds origami lessons into social media series
"Lexus Creates" urges people to participate in the creative process that underpins the brand's emphasis on craftsmanship.
By Robert Williams • July 20, 2020 -
John Hazard/Marketing Dive
Zoom's Q2 downloads jump past 300M, beating TikTok during pandemic
A direct result of the pandemic, the surge in popularity makes Zoom the third app in history to surpass 300 million downloads in a three-month period.
By Robert Williams • July 20, 2020 -
Retrieved from NBC on July 16, 2020
NBC spoofs its own ad pitch with '30 Rock' primetime special
Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.
By Chris Kelly • July 17, 2020 -
Retrieved from Mondelēz International on July 17, 2020
Trident urges Instagram users to mix beats with #ChewTunes AR filter
The Mondelēz brand is collaborating with hip-hop star T-Pain on a sweepstakes to attend the Grammys.
By Robert Williams • July 17, 2020 -
Courtesy of Old Spice
Old Spice embraces shaggy quarantine hair with humorous videos, influencers
A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.
By Dianna Christie • July 17, 2020 -
Retrieved from TikTok on May 27, 2020
Facebook, Snap take direct aim at TikTok amid threat of US ban
Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.
By Robert Williams • July 17, 2020 -
Retrieved from Audible on July 16, 2020
ColumnCampaign Trail: Audible responds to canceled summer trips with dreamy airline ads
Styled to mimic vintage creative, new spots by the Amazon-owned audiobook platform transport listeners to Mars, Hogwarts and Gilead.
By Natalie Black (Koltun) • July 17, 2020
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