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Courtesy of Bagel Bites
Bagel Bites' first ad campaign in decades stirs pop cultural debates
Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."
By Dianna Christie • Aug. 7, 2020 -
Opinion
The untapped potential for OTT and mobile
App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.
By Bill Kiriakis • Aug. 7, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Retrieved from Spin Live on August 06, 2020
Spin Live launches shoppable video service in Shopify's app store
LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.
By Robert Williams • Aug. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram looks to steal TikTok's thunder with worldwide expansion of Reels
The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.
By Robert Williams • Updated June 17, 2021 -
Courtesy of Jose Cuervo
Jose Cuervo taps Lil Dicky to host first episode of live YouTube series
The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.
By Dianna Christie • Aug. 6, 2020 -
TikTok helps Gen Z learn about social justice issues, study finds
Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.
By Robert Williams • Aug. 5, 2020 -
Courtesy of Procter & Gamble
Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
By Robert Williams • Aug. 5, 2020 -
Courtesy of The Kraft Heinz Company
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.
By Dianna Christie • Aug. 5, 2020 -
Courtesy of Anheuser-Busch
Anheuser-Busch hosts virtual music festival for International Beer Day
Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.
By Robert Williams • Aug. 4, 2020 -
Snapchat pilots TikTok-like feature to create shareable music videos
With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.
By Robert Williams • Aug. 4, 2020 -
Permission granted by Snap
Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals
Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.
By Peter Adams • Aug. 3, 2020 -
Peter Adams for Marketing Dive
Microsoft pursues deal to buy TikTok's US operations following talk with Trump
For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.
By Robert Williams • Aug. 3, 2020 -
Getty Images
Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last
The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.
By Peter Adams • July 31, 2020 -
Courtesy of Klarna
ColumnCampaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk
The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.
By Natalie Black (Koltun) • July 31, 2020 -
Courtesy of Snap
PetSmart gamifies reptile adoption with Snapchat AR quiz
An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.
By Robert Williams • July 31, 2020 -
Opinion
Current events fuel higher consumer expectations, concerns for marketers
Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.
By Robert Passikoff • July 30, 2020 -
Mobile marketing in EMEA maintains high growth despite pandemic, study says
The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019.
By Robert Williams • July 30, 2020 -
Courtesy of e.l.f. cosmetics
E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges
Teaming with influencers, the brands ran separate efforts that went viral on the social video app.
By Robert Williams • July 30, 2020 -
McDonald's boosts marketing budget $200M to drive recovery
The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year.
By Robert Williams • July 30, 2020 -
Permission granted by Wix
Wix admits its ads annoy with campaign centered on outlandish viewer complaints
Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters.
By Peter Adams • Updated July 29, 2020 -
Courtesy of Pepsi
Pepsi kicks off soccer quiz on Houseparty video chat app
Timed to the return of the Champions League, the Pepsi Football Trivia Deck has more than 250 questions for soccer fans to answer over a video call.
By Robert Williams • July 29, 2020 -
Gen Z, millennials drive growth in mobile video during pandemic, Snap study says
Three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to a Snap-commissioned study.
By Robert Williams • July 29, 2020 -
Courtesy of Honda
Honda evokes Disney memories with 'Enchanted Odyssey' digital campaign
The Odyssey minivan is popular with millennial parents, so the carmaker is targeting the group with a Pinterest microsite and custom Disney playlist for road trips.
By Robert Williams • July 29, 2020 -
Retrieved from TikTok on May 27, 2020
WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch
As the social media rivalry heats up, Instagram is reportedly offering a hefty payday to creators who will post exclusively to its copycat service.
By Peter Adams • July 28, 2020 -
Courtesy of Popeyes
Popeyes urges fans to prank family members with autocorrect campaign
In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.
By Robert Williams • July 28, 2020
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