Video: Page 45

  • TikTok UK ad campaign retrieved by Mobile Marketer on Nov. 6, 2020
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    Retrieved from TikTok on November 06, 2020
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    TikTok touts educational content in UK campaign

    The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

    By • Nov. 6, 2020
  • Guitar Center collaborates with musicians in YouTube series
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    Courtesy of Guitar Center
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    Guitar Center looks to inspire music buffs with new social video series

    A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.

    By Tatiana Walk-Morris • Nov. 6, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Courtesy of Snap
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    Snapchat educates marketers about DR tools that drive revenue growth

    Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

    By • Nov. 6, 2020
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    Retrieved from L'Oreal on November 06, 2020
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    L'Oréal offers first line of virtual makeup for social media, video calls

    As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

    By • Nov. 6, 2020
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    Courtesy of Shutterfly
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    Shutterfly looks back at an unusual year in new holiday spot

    The campaign highlights 2020's unique circumstances, drawing from trends that have emerged like baking bread and avoiding professional haircare.

    By Tatiana Walk-Morris • Nov. 5, 2020
  • Customer uses Starbucks mobile app in drive-thru
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    Courtesy of Starbucks
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    Starbucks brews buzz for mobile ordering in new holiday campaign

    With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

    By • Nov. 5, 2020
  • Athleta urges women to 'keep running' in ad that debuted on Election Day
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    Courtesy of Athleta
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    Athleta urges women to 'keep running' in ad that debuted on Election Day

    The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.

    By Tatiana Walk-Morris • Nov. 4, 2020
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    Carl Court/Getty Images
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    'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

    Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

    By • Nov. 4, 2020
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    Retrieved from Triller on October 05, 2020
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    Triller taps Influential for influencer marketing measurement

    With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

    By • Nov. 3, 2020
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    Courtesy of Hudson's Bay
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    Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

    Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.

    By Tatiana Walk-Morris • Nov. 3, 2020
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    Courtesy of Red Bull
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    Red Bull takes annual dance competition to TikTok

    Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

    By • Nov. 3, 2020
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    Courtesy of Verizon
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    Verizon unveils 5G football experience in NFL app

    As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

    By • Nov. 2, 2020
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    Nando's
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    Nando's hidden camera stunt urges voting with 'undemocratic' meals

    The restaurant has historically been vocal about voting rights and inclusivity, adding voter registration forms to its menu in September and resource flyers in takeout bags.

    By Tatiana Walk-Morris • Oct. 30, 2020
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    Sara Kurfe / Unsplash
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    Google bounces back in Q3 with 9.8% ad growth as YouTube shines

    The video platform's ad revenue jumped 32% as marketers ramped up their media spending to reach homebound consumers.

    By • Oct. 30, 2020
  • Jose Cuervo releases documentary, ofrenda kits for Day of the Dead
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    Courtesy of Jose Cuervo
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    Jose Cuervo supports at-home Day of the Dead festivities with ofrenda kits

    The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.

    By Tatiana Walk-Morris • Oct. 29, 2020
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    Courtesy of Shopify
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    TikTok broadens ad ecosystem with Shopify e-commerce partnership

    As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

    By • Oct. 28, 2020
  • RuPaul sings Old Navy's praises in new holiday campaign
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    Courtesy of Old Navy
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    Old Navy gets cozy with pop culture in holiday ads, YouTube series

    Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.

    By Aaron Baar • Oct. 28, 2020
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    Courtesy of Snap
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    New York Times activates its first Snapchat AR Lens as election looms

    An extension of the publisher's "The Truth is Essential" campaign, the lens looks to reach young voters with one of the app's most popular features.

    By • Oct. 28, 2020
  • Burger King summons the spirit of a rival in spooky stunt
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    Courtesy of Burger King
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    Burger King summons the spirit of Ronald McDonald in spooky stunt

    The chain appears to be ramping back up its snarky sparring with competitors after the fast food space sought other ways to cut through during the pandemic.

    By Aaron Baar • Oct. 27, 2020
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    Ketel One vodka
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    Ketel One readies Instagram happy hour for end of daylight saving time

    The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

    By • Oct. 27, 2020
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    Courtesy of Zulily
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    E-commerce retailer Zulily celebrates women in holiday campaign

    To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.

    By Tatiana Walk-Morris • Oct. 26, 2020
  • Oreo builds a protective vault to keep Oreos safe from passing asteroid
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    Courtesy of Oreo
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    Mondelez builds protective vault to guard Oreos from passing asteroid

    In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.

    By Aaron Baar • Oct. 26, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Deep Dive

    2020's bevy of brand refreshes reflect new marketing mandates

    The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

    By Shane Schick • Oct. 26, 2020
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    Courtesy of Kraft Heinz
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    Heinz challenges TikTok users to make Halloween transformations with ketchup

    Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.

    By • Oct. 26, 2020
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    Bloomingdale's
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    Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland

    Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.

    By Tatiana Walk-Morris • Oct. 23, 2020