Google's mobile video market advancing

Forbes breaks down how Google continues to drive growth in mobile video marketing.

By Abigail Wise • Aug. 27, 2012

Controversial Apple 'Genius' ads cut from YouTube and Apple.com

Apple pulled their "Genius" ads from YouTube and Apple.com.

By Abigail Wise • Aug. 23, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

YouTube breaks out skippable mobile video ads

The Google-owned video giant pushes its only-pay-after-30-seconds model into the mobile world.

By Brian Warmoth • Aug. 22, 2012

Happy founders: Measuring emotion for brands nets Affectiva $12 million in funding

You'll never guess what the technology was originally developed for...

By Ryan Willumson • Aug. 8, 2012

Remember Apple's Olympics ads that everyone hated? Yeah, they're not running anymore...

In a happy coincidence, Apple's ad agency says they were always planning on running the ads for only a week.

By Ryan Willumson • Aug. 8, 2012

Apple: No more YouTube on iOS 6

In its latest anti-Google move, Apple has announced that the stand-alone YouTube app is gone.

By Ryan Willumson • Aug. 6, 2012

The cost of a 30 second Olympics ad, and other numbers from NBC

NBC's Sports Group chairman provided some eye-popping numbers surrounding the games. 

By Ryan Willumson • Aug. 2, 2012

NFL and Google form partnership for fantasy football

NFL.com fantasy football league members will now be able to trash talk face-to-face with Google Hangouts.

By Ryan Willumson • Aug. 2, 2012

Google is pitting neighborhoods against each other...and it is working brilliantly

The marketing strategy for Google Fiber is innovative and has proven to be very effective.

By Ryan Willumson • Aug. 2, 2012

Yahoo interim-CEO Ross Levinsohn departs, pleasantries exchanged

After Marissa Mayer won the job as CEO for the tech giant, it seemed inevitabel that Levinsohn would leave.  

By Ryan Willumson • July 30, 2012

Apple's new ad campaign getting abysmal response

The ads are getting heavy rotation during the Olympics, and criticism is on heavy rotation as well.

By Ryan Willumson • July 30, 2012

Opinion piece: Marissa Mayer and Yahoo should focus on women

Dave McClure, founder of 500 Startups, urges the Yahoo CEO to focus on products and acquisitions that serve women.

By Ryan Willumson • July 30, 2012

Pinterest ideas for content marketers

For some brands, Pinterest has shown the ability to drive a whole lot of traffic and engagement.  Here are some ideas for content marketers that are trying to form their strategy.

By Ryan Willumson • July 27, 2012

Penn State loses State Farm sponsorship

After almost 20 years of partnership with Penn State, the recent scandal has resulted in State Farm severing direct ties.

By Ryan Willumson • July 26, 2012

IAB's new standard: Viewed impressions, served impressions

"Viewed impression" will be the standard metric for online media buying, and IAB is aiming to have that implemented by Q1 2013.

By Ryan Willumson • July 25, 2012

Netflix finds a new CMO in Kelly Bennett

The former exec at Warner Brothers has been in charge of marketing some of the highest grossing movies of all time, and will report directly to CEO Reed Hastings.

By Ryan Willumson • July 23, 2012

iPad has highest mobile revenue per impression

A report from Opera Software shows that the effective CPM for the iPad is $3.96, and engagement on the iPad outpaces other mobile devices.

By Ryan Willumson • July 23, 2012

Uni-ball to Young Men: Our Pen is Mightier

How do you get guys to spend more on a pen? Uni-ball decided to align its brand with high-tech toys they love in a campaign emphasizing digital video. The brand relied on a successful campaign last year to inform digital budget allocation this time around, and currently is using creative from ...

By Ryan Willumson • July 20, 2012

By the numbers: Dollar Shave Club video shows creativity can stretch budget

A startup's hilarious video, made on a minimal budget, was able to garner over 5.1 million views.

By Ryan Willumson • July 20, 2012

The basics of real-time-bidding

Marketers and publishers need to understand how RTB works, and this is your primer.

By Ryan Willumson • July 18, 2012

A list of great under-the-radar marketing blogs

Categories included are general tech/business, agencies, creative resources, and branded content.

By Ryan Willumson • July 17, 2012

Sell your $35 million home with iPads and Hollywood directors

This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.

By Ryan Willumson • July 16, 2012

5 digital trends, including the Pinterest "image strategy"

We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies.  Here you'll find the things to keep an eye on in order to do your job well.

By Ryan Willumson • July 10, 2012

Nielsen reports Q1 ad spend numbers, online up 12%

Online media experienced the highest growth in Q1, with magazines showing a decline of 1.4 percent.

By Ryan Willumson • July 10, 2012

Southwest Airlines adds TBWA/Chiat/Day to agency roster

Dallas—Southwest Airlines has selected TBWA/Chiat/Day, Los Angeles, to develop an advertising campaign, following a review. Southwest will keep GSD&M, Austin, Texas, as its lead creative agency.

By Ryan Willumson • July 6, 2012