Forecast shows consumers are more willing to pay for online content.

A Forrester analyst predicts a rise in consumers paying online for news, online games, video and music.

By Erik Hall • Nov. 2, 2012

Americans spent 3.4 billion minutes watching online video ads in September

More than 50% of Americans watched online video ads in September.

By Erik Hall • Oct. 31, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Incentives have become a marketing necessity

Using incentives is not a new marketing idea, but it has become an essential component in modern media.

By Erik Hall • Oct. 31, 2012

Taco Bell among advertisers hurt by short World Series

A four-game sweep of World Series hurts campaigns for Taco Bell and other advertisers.

By Erik Hall • Oct. 30, 2012

DirecTV launches Sandy channel solely for storm coverage

A “Hurricane Sandy Information” channel launched at 9 a.m. (ET) Monday by DirecTV.

By Erik Hall • Oct. 30, 2012

First iPad mini ad is...very simple.

The “Piano” spot from Apple puts iPad side-by-side with iPad mini, and plays the classic, "Heart and Soul."

By Erik Hall • Oct. 25, 2012

Microsoft unveils Windows 8 ad campaign with global, musical focus

Up and coming bands play large role in Windows 8 advertising campaign.

By Erik Hall • Oct. 24, 2012

Adobe tries to grab execs with new Marketing Cloud ad campaign

A new ad campaign for Adobe Analytics, Adobe Media Optimizer and Adobe Social finds a different way to express dirty words.

By Erik Hall • Oct. 23, 2012

State Farm's 'Discount Double Check' campaign paying dividends

The insurance company is seeing traction on social media, thanks in part to Packers quarterback Aaron Rodgers.

By Erik Hall • Oct. 17, 2012

Google, YouTube undergo algorithm changes

Google's change becomes the search engine's fourth in less than two weeks.

By Erik Hall • Oct. 15, 2012

YouTube mobile use quadruples in 18 months

YouTube executive says 25% of users are mobile, up from 6% just 18 months ago.

By Erik Hall • Oct. 12, 2012

Google updates Mobile Playbook to help mobile marketers improve campaigns

The search giant is pushing examples of out-of-the-box mobile ad thinking, using Chevy and Nike campaigns as case studies.

By Brian Warmoth • Oct. 9, 2012

Questions, answers for using video better to promote a product

Video should be an independent and unique medium to promote a product rather than an alternate version of a blog post or infographic. 

By Erik Hall • Oct. 9, 2012

Facebook celebrates 1 billion users with big ad

Facebook's new advertising campaign coincides with its 1 billionth user milestone.

By Erik Hall • Oct. 4, 2012

The Weather Channel puts marketing ahead of news in naming storms

Announcement by The Weather Channel to name winter storms itself seen as move away from being a news organization. 

By Erik Hall • Oct. 3, 2012

Netflix makes mobile aim at kids.

“Just for Kids” is now available on iPad, the first mobile version of the popular kids section. 

By Erik Hall • Oct. 2, 2012

AOL announces two new Devil unit formats

Two years after the Devil Project launch, new units are designed specifically for entertainment and retail brands. 

By Erik Hall • Oct. 1, 2012

Nielsen's online and TV ratings converge

New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.

By Brian Warmoth • Sept. 30, 2012

Nook video offerings teased for fall

Barnes & Noble will be getting film and TV content for its devices from sources including Disney and Viacom.

By Brian Warmoth • Sept. 26, 2012

YouTube show will air on ABC stations

Will this be the beginning of a new trend in Web video?

By Brian Warmoth • Sept. 25, 2012

Did Apple's iPhone 5 ads wise up after the 'Genius' campaign?

"Genius" turned a lot of a people off. So what is Apple doing differently this time around?

By Brian Warmoth • Sept. 24, 2012

YouTube launching market research ad solution?

A dutch website found a page on YouTube's site that outlines a product called "Video Editor Questions Beta".

By Ryan Willumson • Sept. 21, 2012

Eye-opening data on ESPN's mobile products

How many minutes do you think users spent on ESPN's mobile products this past Sunday?

By Ryan Willumson • Sept. 19, 2012

YouTube launches standalone iOS app ahead of iPhone 5 release

Which discovery and share features are you going to need to know about?

By Brian Warmoth • Sept. 11, 2012

Use video to enhance your email campaign

A recent report shows the value of marketing with embedded video.

By Abigail Wise • Sept. 4, 2012