Video: Page 207
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Sell your $35 million home with iPads and Hollywood directors
This for-sale-by-(rich)-owner tale includes digital and mobile marketing to give potential buyers a window into their life...should they choose to shell out the cash.
By Ryan Willumson • July 16, 2012 -
5 digital trends, including the Pinterest "image strategy"
We are only halfway through 2012, but already there have been a myriad of developments affecting your marketing strategies. Here you'll find the things to keep an eye on in order to do your job well.
By Ryan Willumson • July 10, 2012 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nielsen reports Q1 ad spend numbers, online up 12%
Online media experienced the highest growth in Q1, with magazines showing a decline of 1.4 percent.
By Ryan Willumson • July 10, 2012 -
Southwest Airlines adds TBWA/Chiat/Day to agency roster
Dallas—Southwest Airlines has selected TBWA/Chiat/Day, Los Angeles, to develop an advertising campaign, following a review. Southwest will keep GSD&M, Austin, Texas, as its lead creative agency.
By Ryan Willumson • July 6, 2012 -
Major Retailers Testing Augmented Reality Shopping
The app, created by IBM, allows shoppers to receive information and special offers via their camera phone.
By Ryan Willumson • July 2, 2012 -
TV Execs at House Hearing on the Future of Video
Laws around video are outdated, and need to be revised in the age of Netflix, Hulu and YouTube.
By Ryan Willumson • June 27, 2012 -
AOL Brings "Devil" Dynamic Ad Units to Mobile
The CPM is higher, but the experience is smooth, and the unit contains a number of different content options for the user.
By Ryan Willumson • June 27, 2012 -
Which Metrics Are Lying To You?
Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.
By Ryan Willumson • June 25, 2012 -
9 new companies of interest to marketers
iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.
By Brian Warmoth • June 19, 2012 -
Microsoft's Tablet Named Surface, Has Keyboard and Kickstand
Microsoft-made hardware to be available starting with release of Windows 8 and Windows RT.
By Ryan Willumson • June 19, 2012 -
How 5 Classic Campaigns Went Digital
A look at how you can take classic campaigns and re-purpose them for new mediums.
By Ryan Willumson • June 17, 2012 -
New brand opportunities on Xbox LIVE
The platform gets great results (1.5% click thru), and offers a unique way for users to engage with brands.
By Ryan Willumson • June 15, 2012 -
Interview: The Boston Celtics Approach to Social Media
Brian Solis interviews the Senior Director of Interactive Media for The Celtics, Peter Stringer for insights into the winning strategies they employ.
By Ryan Willumson • June 15, 2012 -
Report: Microsoft Launching Tablet
Microsoft has scheduled an event next week in Los Angeles for a "major announcement".
By Ryan Willumson • June 15, 2012 -
7 Productivity Books That Help with Content Marketing
In order to be a successful content marketer, you have to manage a variety of overlapping departments and personalities. These books can help you and your team be more productive.
By Ryan Willumson • June 13, 2012 -
PWC Projects Growth for B2B Spending
Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.
By Ryan Willumson • June 13, 2012 -
Get over your job title: It's all just video
Old habits die hard. After 40 years of doing things a certain way, broadcast advertising professionals have a well-defined comfort zone: Develop the spot, deliver the assets to the networks, reach as many viewers as possible, and get data from publishers. That's just how it's done...
By Ryan Willumson • June 12, 2012 -
Microsoft Patent Filing - Ads Based on Mood, Body Language
Microsoft would not comment on their plans, but the prevailing thought is that they will utilize this for users of Kinect.
By Ryan Willumson • June 12, 2012 -
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion
Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.
By Ryan Willumson • June 12, 2012 -
10 brand videos you can't miss
There's no question that social media has changed the way we watch video. These days, a new video can skyrocket to a most-viewed slot in the matter of days, if not hours.
By Ryan Willumson • June 10, 2012 -
Data technology crucial to digital marketing
Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon. Direct Marketing News convened a select gr...
By Ryan Willumson • June 10, 2012 -
Airtime: A Product and an Event
Napster co-founders roll out celebs, run into problems
By Ryan Willumson • June 5, 2012 -
Disney Channel joins the march toward TV everywhere
The network is joining corporate sibling ESPN in the TV Everywhere strategy, Walt Disney CEO Bob Iger said, as the industry tries to head off any risk of cord-cutting
By Brian Warmoth • May 30, 2012 -
DreamWorks teams with Zynga to push 'Madagascar 3'
Gamers are targeted with video trailers and UGC features
By Brian Warmoth • May 30, 2012 -
Facebook Camera App Won't Have Ads - For Now
Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.
By Ryan Willumson • May 24, 2012