Major Retailers Testing Augmented Reality Shopping

The app, created by IBM, allows shoppers to receive information and special offers via their camera phone.

By Ryan Willumson • July 2, 2012

TV Execs at House Hearing on the Future of Video

Laws around video are outdated, and need to be revised in the age of Netflix, Hulu and YouTube.

By Ryan Willumson • June 27, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

AOL Brings "Devil" Dynamic Ad Units to Mobile

The CPM is higher, but the experience is smooth, and the unit contains a number of different content options for the user.

By Ryan Willumson • June 27, 2012

Which Metrics Are Lying To You?

Some of the most commonly used metrics can mislead, undercutting sales and other meaningful marketing outcomes.

By Ryan Willumson • June 25, 2012

9 new companies of interest to marketers

iMedia Connection analyzes 9 startups, including MixRank, Payvment and ShopSavvy, and explains what they mean to marketers.

By Brian Warmoth • June 19, 2012

Microsoft's Tablet Named Surface, Has Keyboard and Kickstand

Microsoft-made hardware to be available starting with release of Windows 8 and Windows RT.

By Ryan Willumson • June 19, 2012

How 5 Classic Campaigns Went Digital

A look at how you can take classic campaigns and re-purpose them for new mediums.

By Ryan Willumson • June 17, 2012

New brand opportunities on Xbox LIVE

The platform gets great results (1.5% click thru), and offers a unique way for users to engage with brands.

By Ryan Willumson • June 15, 2012

Interview: The Boston Celtics Approach to Social Media

Brian Solis interviews the Senior Director of Interactive Media for The Celtics, Peter Stringer for insights into the winning strategies they employ.

By Ryan Willumson • June 15, 2012

Report: Microsoft Launching Tablet

Microsoft has scheduled an event next week in Los Angeles for a "major announcement".

By Ryan Willumson • June 15, 2012

7 Productivity Books That Help with Content Marketing

In order to be a successful content marketer, you have to manage a variety of overlapping departments and personalities.  These books can help you and your team be more productive.

By Ryan Willumson • June 13, 2012

PWC Projects Growth for B2B Spending

Most spending in B2B is showing its first growth since 2007, and is projected to grow annually until at least 2016.

By Ryan Willumson • June 13, 2012

Get over your job title: It's all just video

Old habits die hard. After 40 years of doing things a certain way, broadcast advertising professionals have a well-defined comfort zone: Develop the spot, deliver the assets to the networks, reach as many viewers as possible, and get data from publishers. That's just how it's done...

By Ryan Willumson • June 12, 2012

Microsoft Patent Filing - Ads Based on Mood, Body Language

Microsoft would not comment on their plans, but the prevailing thought is that they will utilize this for users of Kinect.

By Ryan Willumson • June 12, 2012

Internet Advertising Revenues Set First Quarter Record at $8.4 Billion

Q1 2012 revenue up 15% over Q1 2011, according to IAB Internet Advertising Revenue Report.

By Ryan Willumson • June 12, 2012

10 brand videos you can't miss

There's no question that social media has changed the way we watch video. These days, a new video can skyrocket to a most-viewed slot in the matter of days, if not hours.

By Ryan Willumson • June 10, 2012

Data technology crucial to digital marketing

Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon. Direct Marketing News convened a select gr...

By Ryan Willumson • June 10, 2012

Airtime: A Product and an Event

Napster co-founders roll out celebs, run into problems

By Ryan Willumson • June 5, 2012

Disney Channel joins the march toward TV everywhere

The network is joining corporate sibling ESPN in the TV Everywhere strategy, Walt Disney CEO Bob Iger said, as the industry tries to head off any risk of cord-cutting

By Brian Warmoth • May 30, 2012

DreamWorks teams with Zynga to push 'Madagascar 3'

Gamers are targeted with video trailers and UGC features

By Brian Warmoth • May 30, 2012

Facebook Camera App Won't Have Ads - For Now

Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions.

By Ryan Willumson • May 24, 2012

5 ways to spend your video budget wisely

You're pumped like Sammy Sosa in 1998. You're armed with solid research that proves that online video is the bee's knees. And you've got ideas on how to link the investment with other media consumption. You're unstoppable. What could go wrong? Suddenly, you get the crea...

By Ryan Willumson • May 23, 2012

TrendWatch: DIY rich media ads

What if you could eliminate the coding element from creating rich media ads? Here's a new option that companies should check out.

By Ryan Willumson • May 23, 2012

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend.

By Ryan Willumson • May 23, 2012

Can Video Get Some Instagram-Like Love?

The next wave of social video apps.

By Ryan Willumson • May 22, 2012