Martha Stewart Living Omnimedia makes move to online videos

Martha Stewart begins releasing 17 “Countdown to Christmas” videos with Starbucks and JC Penney on board to sponsor.

By Erik Hall • Nov. 27, 2012

Hulu Plus to be available on Wii U

Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform. 

By Erik Hall • Nov. 21, 2012

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Viewing of ad-supported online video is up 17% in the last year

Marketing research by FreeWheel sees viewers are becoming more accepting of online video ads. 

By Erik Hall • Nov. 19, 2012

Mobile advertising strategies: What works? What could work?

Mobile ad spending still hasn't caught up with online spending overall, despite users spending increased amounts of time on their portable devices.

By Erik Hall • Nov. 16, 2012

YouTube content is becoming shoppable

Companies are starting to take advantage of shoppable videos on YouTube, even though the service is still in beta. 

By Erik Hall • Nov. 14, 2012

Online videos have as little as 2 seconds to start or lose interest

A new study indicates that viewers have expectations of near-immediate play when watching video on the Web.

By Erik Hall • Nov. 12, 2012

Target buys 'Revenge' ads across digital and traditional TV platforms

Viewers will be guaranteed to see the retail giant's ads, no matter where they watch the show. 

By Erik Hall • Nov. 9, 2012

Forecast shows consumers are more willing to pay for online content.

A Forrester analyst predicts a rise in consumers paying online for news, online games, video and music.

By Erik Hall • Nov. 2, 2012

Americans spent 3.4 billion minutes watching online video ads in September

More than 50% of Americans watched online video ads in September.

By Erik Hall • Oct. 31, 2012

Incentives have become a marketing necessity

Using incentives is not a new marketing idea, but it has become an essential component in modern media.

By Erik Hall • Oct. 31, 2012

Taco Bell among advertisers hurt by short World Series

A four-game sweep of World Series hurts campaigns for Taco Bell and other advertisers.

By Erik Hall • Oct. 30, 2012

DirecTV launches Sandy channel solely for storm coverage

A “Hurricane Sandy Information” channel launched at 9 a.m. (ET) Monday by DirecTV.

By Erik Hall • Oct. 30, 2012

First iPad mini ad is...very simple.

The “Piano” spot from Apple puts iPad side-by-side with iPad mini, and plays the classic, "Heart and Soul."

By Erik Hall • Oct. 25, 2012

Microsoft unveils Windows 8 ad campaign with global, musical focus

Up and coming bands play large role in Windows 8 advertising campaign.

By Erik Hall • Oct. 24, 2012

Adobe tries to grab execs with new Marketing Cloud ad campaign

A new ad campaign for Adobe Analytics, Adobe Media Optimizer and Adobe Social finds a different way to express dirty words.

By Erik Hall • Oct. 23, 2012

State Farm's 'Discount Double Check' campaign paying dividends

The insurance company is seeing traction on social media, thanks in part to Packers quarterback Aaron Rodgers.

By Erik Hall • Oct. 17, 2012

Google, YouTube undergo algorithm changes

Google's change becomes the search engine's fourth in less than two weeks.

By Erik Hall • Oct. 15, 2012

YouTube mobile use quadruples in 18 months

YouTube executive says 25% of users are mobile, up from 6% just 18 months ago.

By Erik Hall • Oct. 12, 2012

Google updates Mobile Playbook to help mobile marketers improve campaigns

The search giant is pushing examples of out-of-the-box mobile ad thinking, using Chevy and Nike campaigns as case studies.

By Brian Warmoth • Oct. 9, 2012

Questions, answers for using video better to promote a product

Video should be an independent and unique medium to promote a product rather than an alternate version of a blog post or infographic. 

By Erik Hall • Oct. 9, 2012

Facebook celebrates 1 billion users with big ad

Facebook's new advertising campaign coincides with its 1 billionth user milestone.

By Erik Hall • Oct. 4, 2012

The Weather Channel puts marketing ahead of news in naming storms

Announcement by The Weather Channel to name winter storms itself seen as move away from being a news organization. 

By Erik Hall • Oct. 3, 2012

Netflix makes mobile aim at kids.

“Just for Kids” is now available on iPad, the first mobile version of the popular kids section. 

By Erik Hall • Oct. 2, 2012

AOL announces two new Devil unit formats

Two years after the Devil Project launch, new units are designed specifically for entertainment and retail brands. 

By Erik Hall • Oct. 1, 2012

Nielsen's online and TV ratings converge

New Cross-Platform Online Campaign Ratings will measure both audiences, but critics worry that an oversimplification is occurring.

By Brian Warmoth • Sept. 30, 2012