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The real truth about banner ads
Banner ads have recently come under fire in the advertising industry, these 5 facts help to set the story straight.
By Wendy Parish • May 14, 2013 -
Google-funded YouTube sitcom gets renewed for season two
The Fine Brothers' MyMusic sitcom has been renewed for another season on YouTube.
By Wendy Parish • May 13, 2013 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter Vines shared 4x more than online videos
Twitter Vine's six second clips get shared on average four times more than branded online videos.
By Wendy Parish • May 9, 2013 -
Youtube launches subscriptions, several brands sign up
YouTube is officially launching a paid subscription offering for interested brands.
By Wendy Parish • May 9, 2013 -
Buzzfeed, Starbucks launch 'With Your Face' video response option
The reaction-cam allows readers to react to a story with an animated GIF of their face.
By Wendy Parish • May 8, 2013 -
Facebook video ads are coming soon
Facebook plans to start introducing Newsfeed video ads as soon as July.
By Wendy Parish • May 7, 2013 -
DoubleTree launches highly-interactive YouTube channel
DTour is the new YouTube channel launched by DoubleTree hotels to inspire content-sharing from travelers.
By Wendy Parish • May 6, 2013 -
Non-profit makes horror film about student loans
The American Student Assistance is a launching its "Face the Red" campaign to promote its membership program.
By Wendy Parish • May 6, 2013 -
Digitas launches platform that can predict future YouTube stars
The "Emerging Talent Tracker" uses data to predict which YouTube users will become uber-popular.
By Wendy Parish • May 2, 2013 -
Mountain Dew pulls plug on 'most racist commercial in history'
Controversial rap star Tyler, The Creator was behind the ad.
By Davide Savenije • May 2, 2013 -
DreamWorks to pay $33M for YouTube channel for tweens and teens
DreamWorks animation has announced it will buy AwesomenessTV.
By Wendy Parish • May 1, 2013 -
Yahoo expands original content with new comedies, WWE deal
Yahoo continues to expand its content library with original productions and a deal with WWE.
By Wendy Parish • April 29, 2013 -
Weather Company to roll out original content on TV, web and mobile
In a presentation to ad buyers, The Weather Company revealed plans to produce original programming.
By Wendy Parish • April 29, 2013 -
Stand up goes mobile with Comedy Central
Comedy Central is bringing live standup to mobile phones, iPads, TVs and computers.
By Wendy Parish • April 29, 2013 -
Amazon is developing a Kindle TV set-top box
Amazon is busy creating a proprietary TV set-top box to join the Kindle product line.
By Wendy Parish • April 25, 2013 -
Yahoo wins exclusive rights to 40 years of Saturday Night Live
Yahoo has partnered with Broadway Video Entertainment to snag the rights to archival footage of Saturday Night Live.
By Wendy Parish • April 24, 2013 -
The story behind the viral 'Ship My Pants' video
Director Zach Math answers questions on the viral video sensation "Ship My Pants."
By Wendy Parish • April 24, 2013 -
Trident to sponsor Twitter-fueled show on Fuse
"Trending 10" a music show on Fuse that pulls it's content from Twitter, will be sponsored by Trident.
By Wendy Parish • April 24, 2013 -
5 social video myths busted
To create effective social videos, these 5 myths need to be dispelled first.
By Wendy Parish • April 23, 2013 -
What marketers don't know about Youtube
YouTube is a site every marketer should be familiar with, but these statistics may surprise even the most savvy marketer.
By Wendy Parish • April 23, 2013 -
Microsoft blasts Google with new privacy campaign
Microsoft has launched a TV, print, billboard and online consumer public awareness campaign that points out Google's security shortcomings.
By Wendy Parish • April 22, 2013 -
Twitter strikes sponsored video deal with BBC America
The deal will allow the display of in-stream video clips after a pre-roll from a sponsor.
By Wendy Parish • April 19, 2013 -
Old media company Meredith recruits video exec from Huffington Post
Laura Rowley will be joining Meredith as the VP of video production and product.
By Wendy Parish • April 18, 2013 -
Original content expansion planned for Redbox Instant
The move to create original content seems inevitable for Redbox Instant.
By Wendy Parish • April 17, 2013 -
Facebook video ads may snag 7-figure price tag
The social network is hoping its video ads, launching this summer, will bring in more than $4 million daily.
By Wendy Parish • April 16, 2013