Video: Page 197
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Does spending $4M on a Super Bowl ad produce results?
A new study from Communicus reports that 80% of ads during the big game do nothing to help sales.
By Wendy Parish • Jan. 13, 2014 -
Google named most effective TV advertiser of 2013
TV and video analytics firm Ace Metrix award Google the honor of both most effective TV brand and Brand of the Year.
By Wendy Parish • Jan. 7, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Startup Tubular claims better YouTube analytics
Can its AudienceGraph technology provide a better picture of web video audiences?
By Wendy Parish • Jan. 6, 2014 -
E-cig brand NJoy walks a fine line with new TV spot
Laws prohibit such brands from making health claims.
By Wendy Parish • Jan. 2, 2014 -
E-cig makers rush to release ads before FDA restrictions
Electronic cigarettes currently have no federal restrictions on advertising and are taking advantage of their position ahead of the FDA's discussion.
By Wendy Parish • Dec. 30, 2013 -
U.S. video ad views double to 26.8 billion in November
YouTube and AOL are the big winners in a new comScore report.
By Wendy Parish • Dec. 19, 2013 -
Broadcast TV spend down 18% in Q3
Dropoff from last year's Olympic games and U.S. Presidential election are likely to blame.
By Wendy Parish • Dec. 18, 2013 -
Will Facebook video ads threaten Twitter?
TV advertisers may prefer auto-play Facebook video ads over Twitter's Promoted Trends.
By Wendy Parish • Dec. 17, 2013 -
Facebook video ads to finally debut this week
Video ads are set to make their debut in newsfeeds on Thursday.
By Wendy Parish • Dec. 17, 2013 -
Online video ads booming with 205% increase in last year
The audience for online video has grown only 4%, and fake impressions are also on the rise.
By Wendy Parish • Dec. 15, 2013 -
Apple working on real-time bidding platform
The tech giant is building an RTB platform to sell in-app ads.
By Wendy Parish • Dec. 15, 2013 -
Deep Dive
5 ways hoaxes worked to brands' advantages in 2013
Whether a work of the company or not, these hoaxes directed plenty of attention to the brands involved.
By Wendy Parish • Dec. 13, 2013 -
YouTube on track to make $5.6 billion this year
According to eMarketer analysis, the video sharing channel's revenue is up 51% from last year.
By Wendy Parish • Dec. 11, 2013 -
Want to advertise in the Super Bowl? It's too late.
Fox announced that ad spots for Super Bowl XLVIII are already sold out.
By Wendy Parish • Dec. 5, 2013 -
Burger King's 64 new YouTube pre-roll ads poke fun at the practice
The fast food chain hopes the self-deprecating humor will strike a chord with the young male demographic it wants to reach.
By Wendy Parish • Dec. 5, 2013 -
Deep Dive
5 acquisitions that changed the marketing landscape in 2013
These five deals affected the marketing industry in a real way.
By Wendy Parish • Dec. 4, 2013 -
Public TV and radio will remain political ad free
A federal appeals court upheld the ban in an 8-3 decision.
By Wendy Parish • Dec. 3, 2013 -
Comcast's new ad tech may be a game changer
The cable provider can now place newer ads in previously recorded shows.
By Wendy Parish • Dec. 2, 2013 -
Video ad measurement tools not keeping pace with spending
Spending on video ads has doubled in the past two years to $4 billion, but measurement tools have not kept pace.
By Wendy Parish • Nov. 27, 2013 -
Katie Couric expands Yahoo's roster of high-profile journalists
Couric is nearing a deal with Yahoo to leave her over-$40-million post at ABC.
By Wendy Parish • Nov. 23, 2013 -
Ogilvy
'Doctor Who' Google Doodle Wants You To #SaveTheDay
Today's Google Doodle (or Whodle) commemorates the 50th anniversary of the hit BBC science fiction show "Doctor Who". The premise: the Doctor's mortal enemy, the evil Daleks have stolen the Google logo, and it's up to the Doctor, to Save The Day.
Nov. 22, 2013 -
Twitter now lets advertisers reach TV viewers without commercials
The social media platform's latest self-serve offering targets tweeters mentioning specific shows.
By Wendy Parish • Nov. 21, 2013 -
Major publishers moving into programmatic video ads
YouTube, Hulu and NBC have all started experimenting with automated video ad buying.
By Wendy Parish • Nov. 18, 2013 -
Funny or Die is doing just fine without YouTube
The video site is able to generate more revenue with a fraction of the traffic of YouTube because they don't have to hand any over to a third party.
By Wendy Parish • Nov. 18, 2013 -
YouTube comments change makes site safer for brands
Recently, the video site started requiring users to have a Google+ account if they wanted to comment, resulting in less anonymous trolling.
By Wendy Parish • Nov. 17, 2013
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