Video: Page 197
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Top web video companies merge to form Defy Media
Top players in web video create Defy Media to focus on making money off of YouTube.
By Wendy Parish • Oct. 8, 2013 -
Facebook isn't letting Twitter win the social TV battle just yet
The social networking giant made deals with 10 international stations to provide user data on major television programs.
By Wendy Parish • Oct. 8, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nielsen launches Twitter TV ratings
The new product measures the activity and reach of Twitter conversations about TV shows.
By Wendy Parish • Oct. 7, 2013 -
Hulu loses another executive
Ad chief JP Colaco's departure comes less than a month after that of Senior VP of Sales Kevin McGurn.
By Wendy Parish • Oct. 1, 2013 -
Kia sponsors first-ever YouTube Music Awards
The automaker gets a place in the event's name, which will see artists nominated based on YouTube popularity.
By Wendy Parish • Oct. 1, 2013 -
What are the best ways to reach Millenials?
Old brands must adapt with the times to stay relevant.
By Roger Riddell • Sept. 30, 2013 -
Audio library from YouTube offers new video background options
YouTube video creators now have an entire audio library to choose from.
By Wendy Parish • Sept. 26, 2013 -
YouTube to require Google+ accounts for comments
The move beefs up the tech giant's ad targeting operations.
By Wendy Parish • Sept. 26, 2013 -
Is 'a la carte' TV a looming disaster for advertisers?
More choice for consumers would come at a price for networks and marketers.
By Wendy Parish • Sept. 25, 2013 -
Dish celebrates a fourth courtroom win for ad-skipping Hopper
This time, the satellite television provider triumphed over Fox.
By Wendy Parish • Sept. 23, 2013 -
What will the Time Inc. spinoff mean for joint brands?
Joint ventures will be affected when Time Inc. separates from Time Warner early next year.
By Wendy Parish • Sept. 22, 2013 -
Nielsen says tweeting happens during TV programming, not commercial breaks
The news bodes well for TV advertisers.
By Wendy Parish • Sept. 19, 2013 -
Dennis Rodman heads from North Korea to pistachio ads
Wonderful Pistachios is now airing commercials featuring the former NBA star.
By Paul Conley • Sept. 18, 2013 -
Virgin Mobile's new video ad is controlled with your eyes
The new interactive video ad works with viewers' webcams to track their blinks.
By Wendy Parish • Sept. 17, 2013 -
Time Inc. finally rolling out digital video unit
After nearly a year of anticipation following former Time Inc. CEO's statement, a digital video unit is finally launching.
By Wendy Parish • Sept. 15, 2013 -
This could be the most ridiculous political ad ever made
Minneapolis mayoral hopeful Jeff Wagner promises he won't go to strip clubs anymore while walking out of a lake in his underwear.
By Wendy Parish • Sept. 13, 2013 -
Facebook testing out auto-play videos starting with mobile
Facebook is starting to roll out auto-play videos on mobile devices, but advertisers will have to wait to have their videos included.
By Wendy Parish • Sept. 13, 2013 -
Maxim purchased by Darden Media Group
Darden Media Group is eyeing a Maxim-branded TV channel and music label.
By Wendy Parish • Sept. 12, 2013 -
Maker Studios rakes in $26M in funding
After acquriing Blip for $10 million, Maker Studios has raised $61 million in total funding since December 2012.
By Wendy Parish • Sept. 12, 2013 -
Ads can't keep up with mobile video
Mobile video views are steadily increasing, but ad revenue isn't keeping pace.
By Wendy Parish • Sept. 11, 2013 -
Lithium launches microsite Get Serious About Social
The site pokes fun at social media while also offering guidance.
By Wendy Parish • Sept. 9, 2013 -
Who are the agencies behind publishing's hottest redesigns?
Publishers are putting user experience first in their site designs and these agencies are helping them get there.
By Wendy Parish • Sept. 9, 2013 -
Facebook delays launch of video ads—again
Due to concern over how video ads will affect user experience, the social network has pushed back the October launch date.
By Wendy Parish • Sept. 6, 2013 -
GoDaddy’s very weird Jean-Claude Van Damme ad
The brand steers away from women in tight tank tops to a sort-of-creepy ad with the ‘90s action star.
By Wendy Parish • Sept. 6, 2013 -
Interactive video ad unit allows users to skip pre-roll ads
MInteye's new ad unit requires users to interact with an image to skip pre-roll video ads.
By Wendy Parish • Sept. 6, 2013
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