Video: Page 196
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YouTube rolls out Google+ comment integration
Following the announcement in September, YouTube has rolled out the new comment system.
By Wendy Parish • Nov. 8, 2013 -
Google Helpouts offer live expert advice
The tech giant has screened 'experts,' including several major brands, to answer users' questions in real time.
By Wendy Parish • Nov. 5, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Lawmakers continue push to regulate e-cig ads
A trio of Democrats put together a campaign for the FDA comparing traditional cigarette ads from before the 1971 ban and e-cigarette ads today.
By Wendy Parish • Nov. 5, 2013 -
Agency to stream live ghost hunt in its office
North Carolina's McKinney agency will live-stream the interactive experience on Oct. 30.
By Wendy Parish • Oct. 29, 2013 -
$100M NBA sponsorship places Samsung front-and-center at courtside
The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.
By Wendy Parish • Oct. 28, 2013 -
Chrysler CMO hits another home run with Ron Burgundy
Will Ferrell's Dodge Durango spots are an instant viral success.
By Wendy Parish • Oct. 28, 2013 -
Vine app now allows editing, saving of videos
The move should save agency video producers a headache or two.
By Wendy Parish • Oct. 25, 2013 -
Citi sponsors HuffPost Live's new music series
The series is a continuation of Huffington Post's foray into branded content.
By Wendy Parish • Oct. 25, 2013 -
Instagram Video: Which brands have the most shares?
Unruly Media reveals the top 10.
By Wendy Parish • Oct. 23, 2013 -
Nissan sponsored a beheading video? Not quite
Ads are popping up next to content, like videotaped executions, that no brand wants to be associated with.
By Wendy Parish • Oct. 23, 2013 -
What are brands doing wrong on YouTube?
Only 74 of the top 5,000 YouTube channels belong to brands.
By Wendy Parish • Oct. 23, 2013 -
GE proves B2B isn't boring with vampires
A new video campaign from GE uses big data to wipe out vampires.
By Wendy Parish • Oct. 18, 2013 -
Tide uses Vine videos for 'horror marketing'
The brand will run seven six-second videos depicting famous horror movie scenes.
By Wendy Parish • Oct. 18, 2013 -
Deep Dive
Avoid these: 3 marketing efforts that attracted federal scrutiny
Sometimes marketers cross a line and get themselves into hot water, which is when the FTC steps in.
By Wendy Parish • Oct. 18, 2013 -
Mountain Dew debuts Vine-based ads for TV sports shows
Mountain Dew will air micro-video ads on TV during NASCAR racing this weekend.
By Paul Conley • Oct. 17, 2013 -
AOL passes Google in video ads served—with help of Adap.tv
Because of the addition of Adap.tv, AOL has been able to one-up Google with a significant metric.
By Wendy Parish • Oct. 17, 2013 -
Microsoft's 'Scroogled' ads have shown some success
Will negative ads like Microsoft's Google-bashing commercials define a new wave in marketing?
By Wendy Parish • Oct. 15, 2013 -
GTA V parodies real-life brands, including KFC, Sprite
Grand Theft Auto V, the highest-selling game of all time, features alternate versions of many recognizable brands—and many don't come out looking good.
By Wendy Parish • Oct. 15, 2013 -
TV ads now targeted to individual homes
After years of resistance, the $70 billion TV ad market is starting to move into precise audience targeting.
By Wendy Parish • Oct. 14, 2013 -
Netflix may be teaming up with cable
Sources say the world's largest on-demand streaming service has been in talks with major cable providers.
By Wendy Parish • Oct. 14, 2013 -
Deep Dive
How did these 4 brands tap top talent from YouTube?
Brands are looking to the online video platform's top talent for fresh content and wider audiences.
By Wendy Parish • Oct. 11, 2013 -
Deep Dive
Feminine products, manly marketing: 5 brands that tried to make it work
Diet sodas, Greek yogurt and weight-loss brands have all tried to jump over the gender gap. This is what happened.
By Paul Conley • Oct. 9, 2013 -
Hot Pockets gets baked with Snoop Dogg and Kate Upton
The trippy new video reworks an '80s hit to pit #TeamCrust against #TeamMeat.
By Roger Riddell • Oct. 9, 2013 -
Is Twitter the new remote control?
A new "See It" button on posts, developed between Twitter and Comcast, will allow users to tune their TV to the show mentioned.
By Wendy Parish • Oct. 9, 2013 -
Beer campaign uses popular party prank to promote responsible drinking
New Zealand beer brand Steinlager's new campaign encourages drinkers to "Be the Artist, Not the Canvas."
By Wendy Parish • Oct. 9, 2013
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