Video: Page 196
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Twitter eyes the silver screen with NCM partnership
A partnership with NCM Media Networks will bring Twitter Amplify-fueled ads to movie theaters.
By Wendy Parish • Feb. 24, 2014 -
Geico signs on as Amazon's first video advertiser
The pre-roll video ads will appear on original series pilots on the site's streaming video service.
By Wendy Parish • Feb. 21, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Global Online Video Association forms to bring more ads to video
Nine major YouTube channels have joined to form the nonprofit GOVA.
By Wendy Parish • Feb. 17, 2014 -
Angry Birds to roll out in-game digital video ads
Popular mobile game Angry Birds provides premium inventory for video advertising.
By Wendy Parish • Feb. 13, 2014 -
Advertiser accuses Facebook of benefiting from fake likes
YouTube podcaster and blogger Derek Muller says he has proof that Facebook benefits from bogus likes.
By Wendy Parish • Feb. 12, 2014 -
Deep Dive
6 brands looking to capture gold at the Olympics
Who's bringing their "A" game to Sochi?
By Wendy Parish • Feb. 12, 2014 -
InMobi launches context-aware mobile video ad platform
According to InMobi, the platform will increase customer ad engagement fivefold.
By Wendy Parish • Feb. 11, 2014 -
NBC vet Peter Naylor is Hulu's new SVP of sales
Hulu is looking to Naylor to beef up its ad sales.
By Wendy Parish • Feb. 10, 2014 -
Nielsen releases two new TV viewer metrics
Nielsen Catalina Solutions has introduced two measurements that identify heavy buyers and individual viewing data.
By Wendy Parish • Feb. 7, 2014 -
Amazon partners with FreeWheel to launch video ads
The short form video ads will appear on the e-commerce giant's site.
By Wendy Parish • Feb. 6, 2014 -
Google ad SVP Susan Wojcicki to take over YouTube
Sridhar Ramaswamy will be taking Wojcicki's place at Google.
By Wendy Parish • Feb. 5, 2014 -
Budweiser's 'Puppy Love' wins Super Bowl ad meter contest
A feel-good commercial about love was the most popular of the night.
By Paul Conley • Feb. 3, 2014 -
Twitter’s Hashtag Was This Year’s Super Bowl MVP
There’s no debate about it. The most valuable player in this year’s Super Bowl was the hashtag. During Sunday’s presentation of Super Bowl XLVIII, the war waged between the Seattle Seahawks and Denver Broncos was important to sports fan. But the Big Game is a huge day for advert...
Feb. 3, 2014 -
57% of Super Bowl ads included #hashtags
Marketing Land tallied up social media network mentions in this year's Super Bowl ads.
By Wendy Parish • Feb. 3, 2014 -
ClickZ's Super Bowl XLVIII Live Coverage
Check back here all night for the latest Super Bowl ad buzz.
Feb. 2, 2014 -
Deep Dive
10 ads that won the Super Bowl
These ads show that the right mix of humor and appeals to emotion make all the difference when reaching consumers during the big game.
By Linda Cui • Jan. 31, 2014 -
NBCUniversal launches targeted video ad platform
The new platform, NBCU+ Powered by Comcast, will help advertisers optimize national TV campaigns.
By Wendy Parish • Jan. 31, 2014 -
CollegeHumor may bring native ads to TV
CollegeHumor wants to break into TV and film, bringing native ads along for the ride.
By Wendy Parish • Jan. 27, 2014 -
Nielsen: Web advertising growing fast, but still only 4.5% of overall spend
A new report from Nielsen reveals that Internet advertising grew by 32.4% in 2013.
By Wendy Parish • Jan. 27, 2014 -
Will FTC investigate Microsoft's 'native' YouTube campaign?
Microsoft paid for Xbox One endorsements on YouTube network Machinima, but only some included disclosures.
By Wendy Parish • Jan. 24, 2014 -
Deep Dive
7 retail marketing campaigns that show weirder is sometimes better
For better or worse, retailers often take the cake when it comes to odd ads.
By Wendy Parish • Jan. 24, 2014 -
Whole Foods to debut television show aimed at millenials
The show, dubbed "Dark Rye," is a spinoff of the online magazine of the same name.
By Paul Conley • Jan. 22, 2014 -
Schwarzenegger hawks Bud Light in bizarre Super Bowl ad
The movie star turned politician appears in strange '80s-style workout gear and plays ping pong in the ads.
By Paul Conley • Jan. 22, 2014 -
Legal marijuana ads slow to take off
Legal marijuana in Colorado and Washington hasn't sparked an ad wave yet.
By Wendy Parish • Jan. 16, 2014 -
Omaha gets publicity boost from Peyton Manning
The Denver Broncos quarterback shouted the city's name 44 times during Sunday's game against the San Diego Chargers.
By Wendy Parish • Jan. 14, 2014
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