Video: Page 198
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Kraft promotes new flavors with 'new-stalgic' revisionist campaign
The company wants consumers to feel like the new flavors have been around forever.
By Roger Riddell • Sept. 5, 2013 -
KitKat launches Android-themed campaign following OS announcement
KitKat is the name of Android's new operating system, and the candy bar is going all out to promote it.
By Wendy Parish • Sept. 4, 2013 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Land Rover launches huge integrated campaign for Range Rover Sport
Range Rover's large integrated campaign will include TV spots, an interactive game, iAds and other elements.
By Wendy Parish • Sept. 4, 2013 -
Ferrero pulls controversial chocolate ads over racism backlash
Have a look. This TV ad was a really, really bad idea.
By Brian Warmoth • Sept. 3, 2013 -
E-Cigarettes face a potential ban on TV ads
Big tobacco has been able to make a resurgence in TV and print marketing, but that may come to an end when the FDA addresses the issue in October.
By Wendy Parish • Sept. 3, 2013 -
ESPN suits up for college football with Twitter Amplify
ESPN will be partnering again with Twitter Amplify to bring highlights to college football fans.
By Wendy Parish • Aug. 30, 2013 -
Major brands jump on Facebook GIFs
After tech firm Giphy announced it would be launching a Facebook GIF product, Gap posted its first GIF within a couple of hours.
By Wendy Parish • Aug. 29, 2013 -
Twitter expands its social TV presence with Trendrr acquisition
The real-time social data firm will help increase Twitter's media offerings.
By Wendy Parish • Aug. 29, 2013 -
How brands are using 3D printers for marketing
The 3D printer technology is becoming increasingly prominent among brands as a creative way to interact with consumers.
By Wendy Parish • Aug. 29, 2013 -
U.S. Open, Heineken team up to tweet video coverage
United States Tennis Association and Heineken will be promoting videos of the U.S. Open via Twitter's Amplify platform.
By Wendy Parish • Aug. 26, 2013 -
McDonald’s tries out crowdsourced short film format
McDonald's is asking followers on Twitter to submit short film ideas starring their food items.
By Wendy Parish • Aug. 26, 2013 -
Live on Letterman adds interactive features to help boost live audience
CBS introduce a handful of interactive features for the Live on Letterman concert series in hopes it will boost live viewership.
By Wendy Parish • Aug. 22, 2013 -
Mobile video spots gain traction on Pandora
Music streaming service Pandora is predicted to report a boost in mobile sales due to mobile video spots.
By Wendy Parish • Aug. 22, 2013 -
Milk challenges omelet, breakfast burrito in 'Protein Fight Club'
In a new video spot, Milk Processor Education Program pits milk against other popular breakfast items to compare protein content.
By Wendy Parish • Aug. 21, 2013 -
Big Ten Network gives insider peek to training camps with Instagram Video
The network's Tom Dienhart has been catching snippets of training camp on Instagram to share with football fans.
By Wendy Parish • Aug. 20, 2013 -
Serbian sites black out in blind-awareness campaign
Creatives at McCann Belgrade and MRM Belgrade have launched a "Web Blackout" to raise awareness for Serbian advocacy group White Cane.
By Wendy Parish • Aug. 19, 2013 -
Vitaminwater's #makeboringbrilliant campaign pranks subway riders
Vitaminwater teams up with CollegeHumor to film a prank panhandler on a New York subway.
By Wendy Parish • Aug. 19, 2013 -
Global ad buys move closer to reality
The idea of marketing globally has long been a dream, but with mergers like the Publicis and Omnicom deal, it isn't far from reality.
By Wendy Parish • Aug. 18, 2013 -
Researchers say AOL's Adap.tv has seriously suspect inventory
AOL acquired Adap.tv for $405 million last week, but may not have received the deal they expected.
By Wendy Parish • Aug. 15, 2013 -
General Mills takes Pillsbury business away from Saatchi
Hans Strudel was just getting started.
By Brian Warmoth • Aug. 14, 2013 -
5 brands that understand mobile video
Mobile video has taken off in 2013 and brands are scrambling to catch up; check out five who just 'get it.'
By Wendy Parish • Aug. 14, 2013 -
Notorious adware company hijacks YouTube
Notorious ad fraud perpetrator Sambreel is back and shoving ads on YouTube.
By Wendy Parish • Aug. 13, 2013 -
Hollywood's Cimarron Group closes its doors
The leading marketing firm handled campaigns for major studio films for over 30 years.
By Roger Riddell • Aug. 13, 2013 -
Will this ad save Jell-O?
Kraft's dessert brand focuses on disappointment to promote its pudding in its new "Fun things up" campaign.
By Brian Warmoth • Aug. 13, 2013 -
Twitter partners with Viacom to sell VMA ad packages
The companies are selling ad packages that include promoted tweets and videos posted to Twitter before, during and after MTV's VMAs.
By Wendy Parish • Aug. 13, 2013
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