Video: Page 198
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Are 'Snow Falls' the future of native advertising?
The popularity of The New York Times' long form multimedia piece "Snow Fall" has spawned native advertising that mimics the form.
By Wendy Parish • Nov. 16, 2013 -
Google changes tune on Nielsen measurements
To expand ad offerings, Google lifts ban on Nielsen tags for YouTube videos.
By Wendy Parish • Nov. 13, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Yahoo, Starcom sign deal to personalize online video ads
The year-long deal will grant Starcom access to first-party data.
By Wendy Parish • Nov. 11, 2013 -
YouTube rolls out Google+ comment integration
Following the announcement in September, YouTube has rolled out the new comment system.
By Wendy Parish • Nov. 8, 2013 -
Google Helpouts offer live expert advice
The tech giant has screened 'experts,' including several major brands, to answer users' questions in real time.
By Wendy Parish • Nov. 5, 2013 -
Lawmakers continue push to regulate e-cig ads
A trio of Democrats put together a campaign for the FDA comparing traditional cigarette ads from before the 1971 ban and e-cigarette ads today.
By Wendy Parish • Nov. 5, 2013 -
Agency to stream live ghost hunt in its office
North Carolina's McKinney agency will live-stream the interactive experience on Oct. 30.
By Wendy Parish • Oct. 29, 2013 -
$100M NBA sponsorship places Samsung front-and-center at courtside
The deal is the South Korean electronics giant's latest bid to grab more U.S. market share.
By Wendy Parish • Oct. 28, 2013 -
Chrysler CMO hits another home run with Ron Burgundy
Will Ferrell's Dodge Durango spots are an instant viral success.
By Wendy Parish • Oct. 28, 2013 -
Vine app now allows editing, saving of videos
The move should save agency video producers a headache or two.
By Wendy Parish • Oct. 25, 2013 -
Citi sponsors HuffPost Live's new music series
The series is a continuation of Huffington Post's foray into branded content.
By Wendy Parish • Oct. 25, 2013 -
Instagram Video: Which brands have the most shares?
Unruly Media reveals the top 10.
By Wendy Parish • Oct. 23, 2013 -
Nissan sponsored a beheading video? Not quite
Ads are popping up next to content, like videotaped executions, that no brand wants to be associated with.
By Wendy Parish • Oct. 23, 2013 -
What are brands doing wrong on YouTube?
Only 74 of the top 5,000 YouTube channels belong to brands.
By Wendy Parish • Oct. 23, 2013 -
GE proves B2B isn't boring with vampires
A new video campaign from GE uses big data to wipe out vampires.
By Wendy Parish • Oct. 18, 2013 -
Tide uses Vine videos for 'horror marketing'
The brand will run seven six-second videos depicting famous horror movie scenes.
By Wendy Parish • Oct. 18, 2013 -
Deep Dive
Avoid these: 3 marketing efforts that attracted federal scrutiny
Sometimes marketers cross a line and get themselves into hot water, which is when the FTC steps in.
By Wendy Parish • Oct. 18, 2013 -
Mountain Dew debuts Vine-based ads for TV sports shows
Mountain Dew will air micro-video ads on TV during NASCAR racing this weekend.
By Paul Conley • Oct. 17, 2013 -
AOL passes Google in video ads served—with help of Adap.tv
Because of the addition of Adap.tv, AOL has been able to one-up Google with a significant metric.
By Wendy Parish • Oct. 17, 2013 -
Microsoft's 'Scroogled' ads have shown some success
Will negative ads like Microsoft's Google-bashing commercials define a new wave in marketing?
By Wendy Parish • Oct. 15, 2013 -
GTA V parodies real-life brands, including KFC, Sprite
Grand Theft Auto V, the highest-selling game of all time, features alternate versions of many recognizable brands—and many don't come out looking good.
By Wendy Parish • Oct. 15, 2013 -
TV ads now targeted to individual homes
After years of resistance, the $70 billion TV ad market is starting to move into precise audience targeting.
By Wendy Parish • Oct. 14, 2013 -
Netflix may be teaming up with cable
Sources say the world's largest on-demand streaming service has been in talks with major cable providers.
By Wendy Parish • Oct. 14, 2013 -
Deep Dive
How did these 4 brands tap top talent from YouTube?
Brands are looking to the online video platform's top talent for fresh content and wider audiences.
By Wendy Parish • Oct. 11, 2013 -
Deep Dive
Feminine products, manly marketing: 5 brands that tried to make it work
Diet sodas, Greek yogurt and weight-loss brands have all tried to jump over the gender gap. This is what happened.
By Paul Conley • Oct. 9, 2013
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