Video: Page 192
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Zimmerman Advertising founder's contest offers 'once in a lifetime' meeting
Jordan Zimmerman is offering a meeting with himself in promotion of his new book.
By Wendy Parish • May 15, 2014 -
Fotolia
Mobile video ad inventory grew 350% in first quarter
According to a TubeMogul report, the average number of mobile video ad auctions hit 860 million.
By Wendy Parish • May 14, 2014 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
BBDO taps into General Electric's humanity for new campaign
The agency is showcasing how the company's technology changes lives.
By Wendy Parish • May 12, 2014 -
Facebook's first newsfeed video ads? Progressive's 'Baby Man'
The 15-second autoplay spots are the first of several in the rollout queue.
By Wendy Parish • May 9, 2014 -
Deep Dive
These 7 TED Talks are must-sees for marketers
The conference of ideas packs excellent information for marketers.
By Wendy Parish • May 8, 2014 -
NBC is first network to try Facebook Premium Video Ads
The network is promoting a trio of summer shows on the social network.
By Wendy Parish • May 7, 2014 -
Pricetag for Facebook video ads: $1M a day
Initial ads will only be offered to select brands to avoid overwhelming users.
By Wendy Parish • May 7, 2014 -
Deep Dive
6 NewFronts announcements you should know about
The week-long event gives publishers and agencies an opportunity to showcase new products and developments.
By Wendy Parish • May 6, 2014 -
Facebook to serve up more video metrics
In coming weeks, the social giant will offer data on the duration of views and audience retention.
By Wendy Parish • May 6, 2014 -
Twitter opens one-click video ads to all advertisers
The product is now open to all advertisers, not just Amplify partners.
By Wendy Parish • May 5, 2014 -
Brands flock to Snapchat's new video feature
Just a few days after its launch, brands are already making plans on how to use video chat.
By Wendy Parish • May 2, 2014 -
WSJ uses new video content to prove to advertisers innovation is top of mind
Content will range from short explainer videos to a long-form, documentary-style series about startups.
By Wendy Parish • May 2, 2014 -
Fotolia
Tablets set to eclipse PCs in video viewing
Despite the growth, advertising for video on tablets is lagging.
By Wendy Parish • May 2, 2014 -
'Google Preferred' to match ads with quality content
The new ad product allows advertisers to target the top 5% of YouTube videos.
By Wendy Parish • May 1, 2014 -
Fotolia
Web publisher Crackle signs deal with Spark
Spark will now have first choice on ads for Crackle's original content.
By Wendy Parish • April 30, 2014 -
Nielsen and BlackArrow form On-Demand ratings partnership
On-Demand Content Ratings are now that much closer to reality.
By Wendy Parish • April 30, 2014 -
Deep Dive
4 things marketers can learn from OpenSlate's YouTube report
OpenSlate's second annual Top 500 Brands on YouTube report provides insight on the dos and don'ts of online video.
By Wendy Parish • April 29, 2014 -
Marketers predict original online content to be as important as TV
A survey from IAB shows an ad budget shift to original online content in the next three to five years.
By Wendy Parish • April 29, 2014 -
Yahoo announces original content, new ad products meant to draw TV dollars
Yahoo will launch two full-length comedy shows and ads meant to augment TV watching.
By Wendy Parish • April 29, 2014 -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Vungle's new in-app video ad exchange delivers commercials to smartphones
The ad exchange will deliver 15-second video spots to mobile users.
By Wendy Parish • April 25, 2014 -
YouTube recruiting for Brand Partner Program
The program will see YouTube 'stars' teach brands how to market on the platform.
By Wendy Parish • April 23, 2014 -
Lawmakers: Advertisers must do more to stop piracy sites
A congressional caucus says best practices aren't enough.
By Wendy Parish • April 23, 2014 -
Google's latest AdWords updates meant to draw app marketers
App developers will now be able to target mobile users within paid search and YouTube.
By Wendy Parish • April 22, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014
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