Video: Page 191
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Gatorade pays tribute to Derek Jeter with emotional ad
The Yankee star collaborated with Gatorade for a moving farewell spot.
By Wendy Parish • Sept. 19, 2014 -
TV show need attention? Have a star live-tweet
Shows received a 228% increase in Twitter followers when actors live-tweet.
By Wendy Parish • Sept. 18, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
No WiFi needed for Vungle's in-app video tech
The new technology allows videos to run pre-cache or streaming.
By Wendy Parish • Sept. 17, 2014 -
Report: Brands adopt programmatic video faster than agencies
US Video State of Industry Report finds that 60% of online video spending is now via programmatic.
By Wendy Parish • Sept. 16, 2014 -
Fotolia
Content-marketing shop Contend receives investment from Tribune Publishing
The shop will create videos for Tribune advertisers.
By Wendy Parish • Sept. 16, 2014 -
Mobile video activity jumps 400% from 2012
Mobile now accounts for 25% of all online video views.
By Wendy Parish • Sept. 15, 2014 -
Big brands test out Flipboard video ads
Jack Daniels and Gucci are among the brands trying out the online magazine platform.
By Wendy Parish • Sept. 15, 2014 -
Gannett adds new viewability metrics for 'Gravity' ad units
A partnership with tech vendor Moat will offer more metrics for the full-screen video ads.
By Wendy Parish • Sept. 11, 2014 -
Unruly introduces new in-feed video ad format
The mobile-first native ad solution already has 100 publishers.
By Wendy Parish • Sept. 11, 2014 -
Alert: Malicious ads spotted on YouTube, Amazon, Yahoo
The network nicknamed 'Kyle and Stan' is targeting users through ads.
By Wendy Parish • Sept. 10, 2014 -
One by one, brands are dumping Ray Rice
The NFL player was expected to pull in $1.6M in endorsements this year.
By Wendy Parish • Sept. 10, 2014 -
Facebook video views hit 1B daily
The social giant adds a video view counter that increases competition with YouTube.
By Wendy Parish • Sept. 9, 2014 -
Ikea boasts the 'bookbook,' the latest in cutting edge technology
New video spot pokes fun at tech innovation announcements.
By Wendy Parish • Sept. 8, 2014 -
Spotify signs big names for upcoming video ads
Coca-Cola, Kraft, Ford, and McDonald's are among the brands on board for the streaming music service's video ads.
By Wendy Parish • Sept. 8, 2014 -
Deep Dive
5 brands that have mastered using animals in commercials
These brands have learned that using furry friends can be a tried-and-true marketing tactic.
By Alex Nowicki • Sept. 6, 2014 -
Matthew McConaughey uses Oscar-worthy talents to sell cars
Lincoln hires the popular actor for video series showcasing the MKC.
By Wendy Parish • Sept. 5, 2014 -
New report values YouTube at $40B
The Jeffries valuation makes YouTube more valuable than Twitter.
By Wendy Parish • Sept. 3, 2014 -
GE's new ad: Disturbing or uplifting?
'Ideas Are Scary' spotlights humanity's fear of new and unusual ideas it might not understand.
By Wendy Parish • Aug. 29, 2014 -
Insurance firm gives office workers a dance break
The latest video in the "Play On" campaign is an interactive dance break.
By Wendy Parish • Aug. 29, 2014 -
Brands waste no time in trying out Instagram's new Hyperlapse feature
Brands get creative with the sped up vidoes.
By Wendy Parish • Aug. 28, 2014 -
Amazon, not Google, to buy Twitch for $970M
YouTube had been reportedly courting the streaming game portal since May.
By Wendy Parish • Aug. 25, 2014 -
UPS continues efforts to target small biz with 'Mailbox Confessions' campaign
The campaign will feature business customers and UPS franchise owners.
By Wendy Parish • Aug. 21, 2014 -
Lenovo embraces parody by teaming up with The Onion
The PC manufacturer is both the sponsor and punch line in the original web series "Tough Season."
By Wendy Parish • Aug. 20, 2014 -
Marketers will now have an easier time with Vine
The six-second video app now allows uploads and has updated its editing features.
By Wendy Parish • Aug. 20, 2014 -
Greenpeace and Reggie Watts campaign for a greener Internet
The #ClickClean campaign wants web giants like Amazon and Twitter to use renewable energy.
By Wendy Parish • Aug. 20, 2014
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