Video: Page 191
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Majority of viewers skip video ads, says study
According to a survey by Adroit Digital, anything over 15 seconds is too long for video ads.
By Wendy Parish • June 23, 2014 -
Deep Dive
These 4 brands are winning the World Cup
International football teams aren't the only ones battling for supremacy in Brazil.
By Wendy Parish • June 20, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Google acquires mDialog to bulk up DoubleClick
The digital video ad-tech firm helps broadcasters run multi-screen campaigns.
By Wendy Parish • June 19, 2014 -
Corning is latest B2B brand to try humor
The company is taking a comedic approach to marketing its Falcon brand of lab equipment.
By Wendy Parish • June 19, 2014 -
Clypd platform changes the way TV ads are bought
TV spots can now be purchased in the same programmatic manner as digital ads.
By Wendy Parish • June 17, 2014 -
Facebook brand pages expected to allow auto-play video soon
The feature was previously only available within ads.
By Wendy Parish • June 16, 2014 -
Oreo parent company latest to go mostly programmatic
Mondelez International plans to increase programmatic digital video ad spend to 50% of its marketing budget.
By Wendy Parish • June 15, 2014 -
Adobe returns to network TV after 10-year hiatus
A humorous spot aimed at marketers is set to run during the U.S. Open.
By Wendy Parish • June 13, 2014 -
Outrigger Media wants to take the risk out of YouTube ads
The firm is debuting its new media-planning tool, Vnetic.
By Wendy Parish • June 10, 2014 -
Koch Industries hopes to brighten image with first national TV ad
In conjunction with a WSJ op-ed, Koch Industries is launching a recruitment campaign.
By Wendy Parish • June 10, 2014 -
Turkish Airlines had the top YouTube ad of the year
The online video platform's annual "Cannes to Cannes" top 10 ads list was released this week.
By Wendy Parish • June 10, 2014 -
Top Vine and Instagram talent securing ad deals
Brands are seeking out social media influencers to produce content.
By Wendy Parish • June 9, 2014 -
Dove's 'Sketches' claims top Effie award
The spot created by Ogilvy & Mather continues its award momentum.
By Wendy Parish • June 9, 2014 -
Deep Dive
3 B2B marketing campaigns that understand humor
These brands understand how a little levity can help humanize a B2B brand.
By Wendy Parish • June 6, 2014 -
Google announces programmatic video ad marketplace
Time Inc. has already signed on to sell through Google Partner Select.
By Wendy Parish • June 5, 2014 -
Kargo teams with Moat to increase mobile video metric viewability
The pair will deliver a host of mobile video analytics to brands and publishers.
By Wendy Parish • June 2, 2014 -
Is Google being an ad bully?
TechDirt has been ordered by the search giant to remove AdSense ads from appearing next to adult content.
By Wendy Parish • June 2, 2014 -
Study: Cross-channel campaigns don't deliver better results
Nielsen's new study suggests that campaigns with TV and online crossover aren't any more effective than separate campaigns for each medium.
By Wendy Parish • May 30, 2014 -
Deep Dive
The 6 most clever marketing stunts of 2014 (so far)
As ridiculous as some of these stunts may seem, they worked.
By Wendy Parish • May 30, 2014 -
IBM's 'People for Smarter Cities' enlists videos from around the world
The crowdsourced campaign focuses on how people would improve their cities.
By Wendy Parish • May 28, 2014 -
Yahoo plans to take on YouTube this summer
After a short delay, the company has announced the launch of its own video player.
By Wendy Parish • May 27, 2014 -
YouTube turns to creators for feedback on updates
Mobile and monetization updates are on the agenda as the video sharing site makes improvements.
By Wendy Parish • May 23, 2014 -
Pornhub names finalists in G-rated contest for top ad job
The competition, announced in March, is winding down.
By Wendy Parish • May 23, 2014 -
Nielsen Twitter TV ratings to include age and gender
The update fleshes out info on who is tweeting about programming and who is reading those tweets.
By Wendy Parish • May 20, 2014 -
YouTube reportedly eyeing Twitch acquisition
YouTube may pay $1 billion for the eSports streaming portal, which has a 90% ad completion rate.
By Wendy Parish • May 18, 2014
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