Video: Page 193
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MediaMath expands programmatic offerings with new ad exchanges
The addition of LiveRail, BrightRoll, Adap.tv, and DoubleClick Ad Exchange make more than 60 billion monthly impressions available.
By Wendy Parish • April 22, 2014 -
Caterpillar's giant Jenga goes viral
A video of Cat machines playing a giant game of "Stack" garnered over 1.1 million views in just a few days.
By Wendy Parish • April 21, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
IAB's Rising Star ads see 70% higher clickthrough rates
The larger size of Rising Star ads is being credited for their success.
By Wendy Parish • April 16, 2014 -
Deep Dive
Ad-ID: 10 things you need to know
It's now required for all ads featuring SAG-AFTRA members, but how much do you really know about the ad identifier?
By Wendy Parish • April 16, 2014 -
Has Dove created another viral hit with 'Beauty Patch'?
The newest video from Dove's 'Real Beauty campaign, 'Beauty Patch,' already has 13 million views.
By Wendy Parish • April 15, 2014 -
Yahoo-Yelp deal wipes out years of local business reviews
The recent partnership eliminated all previous Yahoo Local reviews.
By Wendy Parish • April 11, 2014 -
New bots terrorize video advertisers
TubeMogel has discovered three new bots that are responsible for millions of fake video views.
By Wendy Parish • April 8, 2014 -
Deep Dive
4 firms pioneering multiscreen advertising
As mobile use increases, companies are scrambling to find multiscreen ad solutions.
By Wendy Parish • April 3, 2014 -
Nielsen to launch YouTube campaign ratings next month
Google plans to have Nielsen's OCR integrated into DoubleClick by the end of 2014.
By Wendy Parish • April 1, 2014 -
Fotolia
French video ad firms merge to list on NASDAQ
Ebuzzing and Teads join forces for U.S. expansion.
By Wendy Parish • March 26, 2014 -
Sprint runs digital video spots to reach small businesses
While competitors Time Warner and Verizon release TV spots, Sprint is taking a more direct route to reach small businesses.
By Wendy Parish • March 21, 2014 -
CDW and Charles Barkley join forces once again for 'Smart Growth'
The new campaign continues the story of fictional firm Gordon & Taylor.
By Roger Riddell • March 17, 2014 -
Deep Dive
6 videos that set the standard for B2B campaigns
These examples show that B2B can still be fun and creative.
By Wendy Parish • March 13, 2014 -
Facebook to finally start selling video ads
The ads are expected to begin appearing next month.
By Wendy Parish • March 13, 2014 -
BuzzFeed hosting 'coming-out party' for sponsored video
The publisher is hoping to stir up interest among advertisers in its video ads.
By Wendy Parish • March 13, 2014 -
IAB releases new 'Digital Video In-Stream Ad Metric Definitions'
The definitions will help industry stakeholders speak the same language when discussing in-stream digital video ads.
By Wendy Parish • March 12, 2014 -
Deep Dive
5 signs TV and online ads are set to merge
TV may still be dominant, but it's on a collision course with online video ads.
By Wendy Parish • March 11, 2014 -
Comcast buys ad startup Freewheel to boost online business
Freewheel specializes in personalizing and inserting online video ads.
By Wendy Parish • March 7, 2014 -
Deep Dive4 foreign social networks on U.S. brands' radars
Foreign networks make it easier to break into markets where giants like Facebook or Twitter are restricted or not quite as popular.
By Wendy Parish • March 6, 2014 -
Nielsen expects TV and online advertising to become one in next decade
A recent report from Nielsen and Simulmedia maps the advance toward integration.
By Wendy Parish • March 6, 2014 -
Study: Online video still lags behind TV
A study from Simulmedia shows that viewership and ad dollars for TV still dwarf that of online video content.
By Wendy Parish • March 2, 2014 -
Twitter eyes the silver screen with NCM partnership
A partnership with NCM Media Networks will bring Twitter Amplify-fueled ads to movie theaters.
By Wendy Parish • Feb. 24, 2014 -
Geico signs on as Amazon's first video advertiser
The pre-roll video ads will appear on original series pilots on the site's streaming video service.
By Wendy Parish • Feb. 21, 2014 -
Global Online Video Association forms to bring more ads to video
Nine major YouTube channels have joined to form the nonprofit GOVA.
By Wendy Parish • Feb. 17, 2014 -
Angry Birds to roll out in-game digital video ads
Popular mobile game Angry Birds provides premium inventory for video advertising.
By Wendy Parish • Feb. 13, 2014
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