Video: Page 190
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Adap.tv and programmatic help AOL ad sales jump 20%
The second quarter saw a 60% increase in third-party ad business, with the biggest boost from Adap.tv.
By Wendy Parish • Aug. 6, 2014 -
Airlines tapping into marketing potential of in-flight safety videos
Following Virgin's lead, legacy airlines like United are getting creative with their safety videos.
By Wendy Parish • Aug. 4, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Fotolia
Siemens is harnessing wind to drive brand awareness
The manufacturing giant wants to shed light on how it's helping the economy and society.
By Wendy Parish • July 31, 2014 -
GoDaddy continues brand transformation with spot targeting SMBs
The spot emphasizes the company's small business and technology services.
By Wendy Parish • July 30, 2014 -
Google gets into gaming with $1B Twitch acquisition
Live-streaming gaming presents advertisers with multi-billion-dollar opportunities.
By Wendy Parish • July 25, 2014 -
Exposed multi-million dollar ad fraud scheme still operating
Online security firm Telemetry says fraudsters are continuing a scheme it exposed months ago because they are still receiving revenue.
By Wendy Parish • July 25, 2014 -
CNN and Cisco form native partnership around web series
Cisco is sponsoring a "City of Tomorrow" series that mimics the 24-hour news network's coverage.
By Wendy Parish • July 18, 2014 -
Hey, creatives: Virool wants to send you to space!
The video marketing firm is taking a novel approach to recruitment.
By Wendy Parish • July 16, 2014 -
Study: Mobile video ads evoke stronger responses than TV
Mobile viewers are more likely to be either "attracted" or "unimpressed."
By Wendy Parish • July 14, 2014 -
Deep Dive
4 companies driving video ad innovation
Digital video advertising is on track to grow 42% this year and these companies are pushing the space forward.
By Wendy Parish • July 10, 2014 -
Don't get your hopes up about mobile TV ratings, says Nielsen exec
It will take time for mobile TV data to make much of an impact on overall ratings.
By Wendy Parish • July 10, 2014 -
Deep Dive
6 brands embracing 'fempowerment'
'Girl power' reigns supreme in one of marketing's latest viral trends.
By Wendy Parish • July 9, 2014 -
Fuisz Media raises $2.1M for interactive video ad tech
Kraft, Nike, Target, and Walmart are among brands involved in trials.
By Wendy Parish • July 7, 2014 -
Google, ABC promote show with private programmatic exchange focused on mastheads
The prominent ads weren't previously bought programmatically.
By Wendy Parish • July 7, 2014 -
Nielsen's new product can tell which ad led to a buy
Tested by Kraft, Nielsen's MTA pinpoints the return-on-investment for specific digital ads.
By Wendy Parish • July 6, 2014 -
Facebook looks to expand video ad business with LiveRail acquisition
The ad-tech firm helps publishers serve ads on their videos.
By Wendy Parish • July 2, 2014 -
Vine adds 'Loop Count' to show video views
Additional new features include milestone notifications like hitting 25 "likes."
By Wendy Parish • July 2, 2014 -
Yahoo hopes NBC's 'Community' will bring in ad dollars
The TV series has been picked up for a sixth season on Yahoo's new video straming service.
By Wendy Parish • June 30, 2014 -
Fraud scheme tricked online video advertisers out of millions
The scheme -- which went undetected for months -- was the biggest online security firm Telemetry has ever seen.
By Wendy Parish • June 30, 2014 -
Is two seconds too short to count video ad viewability?
The new metric for video views is drawing scrutiny from marketers.
By Wendy Parish • June 30, 2014 -
Programmers want more Netflix metrics
The quality of viewership data from the streaming giant is a point of contention.
By Wendy Parish • June 29, 2014 -
New Google design standard brings cross-device unity for advertisers
Elimeliah is a "material design" that will bring new possibilities on platforms ranging from TVs to watches.
By Wendy Parish • June 26, 2014 -
Facebook steps up its live TV game with Spredfast
Spredfast's technology allows the social giant to track trending topics.
By Wendy Parish • June 25, 2014 -
Facebook changes algorithm to favor views
Video views have doubled for the site in the past six months.
By Wendy Parish • June 23, 2014 -
Is 'drone marketing' a thing now?
Some brands are successfully using unmanned aircraft as part of their content marketing strategy.
By Wendy Parish • June 23, 2014
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