Video: Page 190
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Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
5 big brands help Instagram launch video ads
Disney, Activision, Lancome, Banana Republic, and The CW are all part of the first video ad rollout.
By Wendy Parish • Oct. 30, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
LA Clippers try to push past Sterling scandal with new campaign
New "Be Relentless" campaign references "walking through fire."
By Wendy Parish • Oct. 29, 2014 -
YouTube considers ad-free paywall
Paywall could help fund original premium content.
By Wendy Parish • Oct. 28, 2014 -
Tumblr rolls out first auto-play video ads
Before the open launch in November, 11 brands will test out the ads.
By Wendy Parish • Oct. 28, 2014 -
Jim Carrey pokes fun at Matthew McConaughey's Lincoln ads
Three spots spoofed the Lincoln ads throughout the SNL episode Saturday.
By Wendy Parish • Oct. 28, 2014 -
CDW and Charles Barkley together again for Monday Night Football
Ogilvy & Mather is behind the latest "Smart Growth 2.0" spots.
By Wendy Parish • Oct. 27, 2014 -
Study: Marketers move away from traditional media
Marketers plan to spend more on branded content and less on print.
By Wendy Parish • Oct. 26, 2014 -
Whole Foods brings out the big guns—its first national ad campaign
In an increasingly saturated market, Whole Foods aims to prove its worth.
By Mattie Quinn • Oct. 21, 2014 -
Pandora test new ad that offers free music
Listeners receive an ad-free hour of music in exchange for watching a sponsored video.
By Wendy Parish • Oct. 20, 2014 -
Honda Fit enlists comedian and Vine stars for viral campaign
Nick Thune punks millenial passengers and Honda Fit shares the video.
By Wendy Parish • Oct. 19, 2014 -
Marketing videos uploaded to Facebook estimated to surpass YouTube
Study shows brands are increasingly bypassing YouTube and going straight to Facebook.
By Wendy Parish • Oct. 19, 2014 -
Sitcom's fictional agency creates ads for real brands
The Finnish sitcom 'Buy This!' integrates ads for real brands that run outside the show.
By Wendy Parish • Oct. 15, 2014 -
Roku builds highly targeted video ad network
The device will sell advertising to marketers and agencies next to content from 1,800 partners.
By Wendy Parish • Oct. 15, 2014 -
North Face drops the floor out from under its customers
A bold marketing stunt in South Korea forces store visitors to face fears.
By Wendy Parish • Oct. 14, 2014 -
Telecoms abandon mobile banner ads for video and rich media
A Vdopia study finds 77% of telecom mobile ad budgets will go towards video and rich media.
By Wendy Parish • Oct. 10, 2014 -
Latest development in news delivery: Reuters.TV
Ad-supported digital service would deliver news video created specifically for the platform.
By Wendy Parish • Oct. 6, 2014 -
France takes a new approach to marketing Netflix
After being met with fear and skepticism, Netflix is teaming up with France's biggest telecom provider to ease the cultural divide.
By Mattie Quinn • Oct. 2, 2014 -
Candy giant teams up with Google for ad spots
Mondelez International, a food and beverage conglomerate, will be making video spots with Google.
By Mattie Quinn • Oct. 1, 2014 -
Jeff Goldblum teams up with GE, BBDO for a humorous spot
The actor cheeses it up in a satirical infomercial on the importance of lighting.
By Wendy Parish • Sept. 30, 2014 -
Marketers, want to go to outer space?
Programmatic video startup Virool launches contest for best "out of this world" themed video, and the winner gets a trip to space.
By Wendy Parish • Sept. 30, 2014 -
Deep Dive
7 brands that get creative with stop motion videos
These brands enlist stop motion artists to create impactful Vine videos.
By Wendy Parish • Sept. 30, 2014 -
How this 75-person shop scored the White House as a client
The agency's insight into millenials caught attention for a sexual assault campaign.
By Wendy Parish • Sept. 23, 2014 -
Could a 'Vine for audio' be the next big thing?
Yammer co-founder debuts Sobo: A platform that records six-second sound bites.
By Wendy Parish • Sept. 19, 2014 -
YouTube narrows analytics down to the minute
Video publishers welcome the real-time reporting to the YouTube dashboard.
By Wendy Parish • Sept. 19, 2014
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