Video: Page 189
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YouTube completes it's first ever halftime show—was it a success?
Numbers haven't been revealed yet, but direct competition was reportedly not YouTube's goal.
By Wendy Parish • Feb. 2, 2015 -
Use of hashtags in Super Bowl commercials dropped in 2015
Only half of the commercials during the big game mentioned hashtags.
By Wendy Parish • Feb. 2, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Brands try out first Instagram ads available during the Super Bowl
Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men.
By Wendy Parish • Jan. 30, 2015 -
Bud Light won the pre-game released Super Bowl ads
Beer brand accumulated 10 million video views by the Thursday before the big game.
By Wendy Parish • Jan. 30, 2015 -
Oreo and Ritz will run first-ever programmatically purchased Super Bowl commercials
Parent company Mondalez will run regional spots purchased through automated software.
By Wendy Parish • Jan. 30, 2015 -
Dish network lets you just watch the most important part of the Super Bowl—the ads
A "Reverse Autohop" lets viewers skip the game to just watch the Super Bowl's commercials.
By Wendy Parish • Jan. 30, 2015 -
Just in time: NBC is finally sold out of Super Bowl TV spots
All $4.5M spots have sold, but a few pre-game slots are still open.
By Wendy Parish • Jan. 29, 2015 -
Newcastle's Super Bowl ad mentions 37 different brands
Beer brand runs first ever crowdsourced ad for the big game.
By Wendy Parish • Jan. 28, 2015 -
Deep Dive
Marketing Dive's 6 ads to watch for during the Super Bowl
Here are our pre-game picks for the best Super Bowl commercials this year.
By Wendy Parish • Jan. 28, 2015 -
Snapchat's 'Discover' teases a new way to tell stories
Brands like CNN, Yahoo, and ESPN utilized Snapchat to cover winter storm Juno on Tuesday.
By Wendy Parish • Jan. 27, 2015 -
YouTube user offers different side to McDonald's 'Signs'
New spot pokes fun at the fast food chain's Golden Globes commercial.
By Wendy Parish • Jan. 26, 2015 -
Major brands sign up for what could be a major YouTube rival
Vessel—formed by former Hulu execs—has inked brands like Chevy, Jaguar, Corona Extra, and Land Rover.
By Wendy Parish • Jan. 21, 2015 -
NBC's new Tumblr page will host all Super Bowl ads immediately after they air
Station recognizes that ads are a big draw of the game.
By Wendy Parish • Jan. 21, 2015 -
Advertisers need 8 million more Super Bowl viewers than last year to get same value
Rising commercial price tags means more people need to tune in.
By Wendy Parish • Jan. 20, 2015 -
YouTube to host first-ever Super Bowl halftime show
Online stars will compete for Super Bowl attention.
By Wendy Parish • Jan. 20, 2015 -
President Obama enlists YouTube stars to promote community college plan
After the State of the Union, the President will sit down with Bethany Mota and other YouTube personalities.
By Wendy Parish • Jan. 15, 2015 -
Buffalo Wild Wings will read your Super Bowl tweets in new video
The band developed a sportscast-like video of tweets for the NFL postseason and Super Bowl.
By Wendy Parish • Jan. 15, 2015 -
Surprise—MySpace might not dead
Social site finds new life with younger generation of music and entertainment fans.
By Wendy Parish • Jan. 14, 2015 -
Facebook hasn't quite beat YouTube at video yet
Avengers trailer shows YouTube is still a force despite rising popularity of Facebook video uploads.
By Wendy Parish • Jan. 13, 2015 -
Newcastle Brown Ale gets snarky with Aubrey Plaza
Beer brand uses 'Parks and Recreation' star to poke fun at Super Bowl ads with a crowdsourced marketing stunt.
By Mattie Quinn • Jan. 12, 2015 -
ESPN's Super Bowl dreams for the college football playoffs may come true
Two playoff games were the most-watched cable TV programs of all time.
By Wendy Parish • Jan. 11, 2015 -
McDonald's latest rebrand includes spot about 'Signs'
Commercial focuses on location signs to emphasize brand's place in the community.
By Wendy Parish • Jan. 11, 2015 -
Twitter is launching autoplay video, but isn't copying Facebook
After months of rumors, Twitter confirmed the news at CES last week.
By Wendy Parish • Jan. 9, 2015 -
Whirpool latest brand to set sights on virtual reality
Brand director reveals plans to pursue VR at CES.
By Wendy Parish • Jan. 8, 2015 -
GroupM exec thinks yoga pants could have a bigger impact than the Internet
Sensors on items -- like yoga pants and cars -- are ubiquitous at CES this week.
By Wendy Parish • Jan. 8, 2015
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