Video: Page 189
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Arby's makes apology commercial to Pepsi
Fast-food chain forgets ad deal it made with Pepsi.
By Wendy Parish • Dec. 1, 2014 -
Deep Dive
Holiday toy crazes throughout history
Marketing of these toy brands caused hysteria.
By Wendy Parish • Dec. 1, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Japanese cell phone company ad transcends language
Understanding Japanese isn't necessary for this ad to make your day.
By Wendy Parish • Dec. 1, 2014 -
Seattle Seahawk players rant about branding rules in NFL
Richard Sherman and Doug Baldwin get back at league for fining fellow player for refusing to talk to press.
By Wendy Parish • Nov. 25, 2014 -
Ruffles is PepsiCo's first all-digital marketed brand
Parent company wants to experiment with a digital-only marketed brand.
By Wendy Parish • Nov. 25, 2014 -
Super Bowl ad veteran GoDaddy promises a twist
For its 11th consecutive year, GoDaddy will also bring back Danica Patrick and add a puppy to its ad.
By Wendy Parish • Nov. 24, 2014 -
Apple
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Is Amazon launching an ad-supported video service?
If true, an ad-supported business could significantly increase Amazon's revenue.
By Wendy Parish • Nov. 21, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014 -
Coke vs. Pepsi on YouTube
Virool rolls out new ad tools that allow side-by-side brand comparison for digital video.
By Wendy Parish • Nov. 18, 2014 -
NFL controversies could alter content of Super Bowl ads
Domestic violence scandals could pave way for gentler and more positive brand messages.
By Wendy Parish • Nov. 17, 2014 -
The return of music television?
Vice Media and Live Nation are teaming up for a multi-platform music property.
By Mattie Quinn • Nov. 16, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Agency reads mean tweets about its ads
DDB takes a cue from Jimmy Kimmel with a "mean tweet" video.
By Wendy Parish • Nov. 11, 2014 -
Yahoo drops $640M on video ad platform BrightRoll
Yahoo expects to be the largest video ad platform in the U.S. after deal closes.
By Wendy Parish • Nov. 11, 2014 -
Microsoft spices up daily commute with augmented reality ads for new game
Ads in bus shelters make riders feel like a part of the game Sunset Overdrive.
By Wendy Parish • Nov. 11, 2014 -
Russia bans advertising on paid cable and satellite channels
The ban could force as many as 100 TV stations out of business.
By Wendy Parish • Nov. 9, 2014 -
Deep Dive
5 web stars who turned into brand ambassadors
Brands are learning to capitalize on the loyal following many web stars have.
By Wendy Parish • Nov. 9, 2014 -
Lincoln Financial wants you to 'Give Thanks' this year
New B2C and B2B campaign encourages viewers to be their own "Chief Life Officer."
By Wendy Parish • Nov. 6, 2014 -
Brands sponsor Instagram-like filters on video app Magisto
Filters allow brands to facilitate more user-generated content.
By Wendy Parish • Nov. 6, 2014 -
Microsoft brand takes a hit when CNN anchors use device as iPad stand
Anchors favored iPads during election night, despite a row of Surfaces at their disposal.
By Wendy Parish • Nov. 5, 2014 -
New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014 -
Agency pokes fun of knee-jerk reactions of real-time social marketing
Parody video walks through "Reactvertising™."
By Wendy Parish • Nov. 3, 2014 -
Headphone company creates interactive ad you can change with your head
Nod left or right to change how the video ad appears.
By Wendy Parish • Nov. 2, 2014
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