Video: Page 188
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Companies experiment with monetizing native Facebook video
With video views exploding on the social media site, brands are scrambling to find ways to make them profitable.
By Wendy Parish • March 8, 2015 -
Brands celebrate International Women's Day
Campaigns from YouTube, the Clinton Foundation, and several other companies showed support for gender equality.
By Wendy Parish • March 6, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Brands surprised to see their ads running before ISIS videos
Budweiser, Bounty, and Aveeno have all been spotted in the YouTube pre-roll ads.
By Wendy Parish • March 5, 2015 -
Deep Dive
5 of the best marketing campaigns from across the globe
Warc 100 offers insight into organizations' most effective efforts, with an Indian company claiming the top spot.
By Wendy Parish • March 4, 2015 -
You can't skip these Geico pre-roll ads
The insurance company is maximizing the value of the first five seconds of its videos.
By Wendy Parish • March 3, 2015 -
YouTube wants in on March Madness action
The video site signed a deal with Turner Sports to run NCAA tournament content online.
By Wendy Parish • March 3, 2015 -
Sponsored by Canoe VenturesVideo On Demand (VOD) Dynamic Ad Insertion (DAI) advertising has advantages for marketers
Sponsored by: When we talk about VOD advertising in this context, we are talking about when a consumer goes to their VOD service provided by their cable operator, chooses the TV episode they want to watch, and ads plays throughout the episode. Canoe powers VOD ad insertion for every major br...
March 3, 2015 -
Twitter video now able to embed directly on websites
Giving even more shelf life to tweets, embedded videos can now appear on sites without the original tweet.
By Wendy Parish • March 2, 2015 -
Marketers agree MRC viewability standards aren't enough
Some agencies and ad sellers are creating their own level of standards for ad views.
By Wendy Parish • Feb. 25, 2015 -
Fotolia
Former ABC marketer joins Amazon Digital Video
Mike Benson will oversee marketing and advertising for Amazon's original programming.
By Wendy Parish • Feb. 23, 2015 -
YouTube introduces a kid-friendly app
The app will include ads, paving the way for new digital video marketing opportunities to children.
By Wendy Parish • Feb. 23, 2015 -
Upworthy's native ads perform 38 times better than industry standard
The site's native ads have generated $10 million in just nine months.
By Wendy Parish • Feb. 22, 2015 -
YouTube cracks down on overlay ads
Sponsored overlay graphics and logos are no longer allowed unless purchased through Google.
By Wendy Parish • Feb. 19, 2015 -
YouTube says it isn't afraid of Facebook video
Head of content says there is room for influential video content across sites.
By Wendy Parish • Feb. 18, 2015 -
Brands slow to test out Twitter native video
Just a few brands and high-profile accounts have begun to dip toes into Twitter's new feature.
By Wendy Parish • Feb. 17, 2015 -
Ad agencies aren't so sure on the ROI of video
50% surveyed were "unsure" video ads were worth the time and money.
By Wendy Parish • Feb. 16, 2015 -
Facebook photo posts reportedly only have a 4 percent organic reach
Photo posts on Facebook now have the lowest organic reach, with video posts performing twice as well.
By Wendy Parish • Feb. 16, 2015 -
Technical glitch or not, Netflix hits marketing gold with 'House of Cards' release
The incident shows that sometimes the best marketing is accidental.
By Mattie Quinn • Feb. 12, 2015 -
By carmichaellibrary [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Deep DiveMarketing Dive's favorite ads commemorating Black History Month
These companies know the right way to bring awareness to the month.
By Wendy Parish • Feb. 11, 2015 -
General Electric turns focus from Vine to Snapchat
Companies are starting to feel a culture shift on Vine, and are putting more resources in developing Snapchat content.
By Wendy Parish • Feb. 10, 2015 -
Target shows exactly what multi-platform campaigns can look like with Grammy's #MoreMusic
A live commercial concert during The Grammy's with Imagine Dragons has been spread out into a social campaign that lives beyond the show.
By Wendy Parish • Feb. 9, 2015 -
Honda signs on for an integrated campaign during Yahoo's season of 'Community'
The automaker's campaign will run alongside season six of the show.
By Wendy Parish • Feb. 9, 2015 -
Even Conde Nast is leveraging YouTube stars
The publisher inked a deal with a YouTube beauty guru, and reportedly has plans to work with more.
By Mattie Quinn • Feb. 9, 2015 -
Instagram follows Vine's lead with looping video
Looping feature opens up opportunities for advertisers and new creative ideas.
By Wendy Parish • Feb. 5, 2015 -
The Super Bowl ad winner is: Always' #LikeAGirl
Spot generated the most engagement and sharing of any Super Bowl spot.
By Wendy Parish • Feb. 3, 2015
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