Video: Page 187
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Super Bowl ad veteran GoDaddy promises a twist
For its 11th consecutive year, GoDaddy will also bring back Danica Patrick and add a puppy to its ad.
By Wendy Parish • Nov. 24, 2014 -
Apple
Watch indie band use Apple Pay in Chase's new spot
First spot featuring Chase's partnership with the mobile payment system debuted Monday.
By Wendy Parish • Nov. 24, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Is Amazon launching an ad-supported video service?
If true, an ad-supported business could significantly increase Amazon's revenue.
By Wendy Parish • Nov. 21, 2014 -
It's official: Time spent on mobile devices eclipses TV
Mobile video ad network Flurry releases data after it was acquired by Yahoo.
By Wendy Parish • Nov. 18, 2014 -
Coke vs. Pepsi on YouTube
Virool rolls out new ad tools that allow side-by-side brand comparison for digital video.
By Wendy Parish • Nov. 18, 2014 -
NFL controversies could alter content of Super Bowl ads
Domestic violence scandals could pave way for gentler and more positive brand messages.
By Wendy Parish • Nov. 17, 2014 -
The return of music television?
Vice Media and Live Nation are teaming up for a multi-platform music property.
By Mattie Quinn • Nov. 16, 2014 -
YouTube introduces its music streaming service Music Key
Video site already houses the largest online collection of legal music.
By Wendy Parish • Nov. 12, 2014 -
Mobile marketers: Keep your eye on China
In China, 71% of users watch full-length TV and movies from mobile devices.
By Wendy Parish • Nov. 12, 2014 -
Agency reads mean tweets about its ads
DDB takes a cue from Jimmy Kimmel with a "mean tweet" video.
By Wendy Parish • Nov. 11, 2014 -
Yahoo drops $640M on video ad platform BrightRoll
Yahoo expects to be the largest video ad platform in the U.S. after deal closes.
By Wendy Parish • Nov. 11, 2014 -
Microsoft spices up daily commute with augmented reality ads for new game
Ads in bus shelters make riders feel like a part of the game Sunset Overdrive.
By Wendy Parish • Nov. 11, 2014 -
Russia bans advertising on paid cable and satellite channels
The ban could force as many as 100 TV stations out of business.
By Wendy Parish • Nov. 9, 2014 -
Deep Dive
5 web stars who turned into brand ambassadors
Brands are learning to capitalize on the loyal following many web stars have.
By Wendy Parish • Nov. 9, 2014 -
Lincoln Financial wants you to 'Give Thanks' this year
New B2C and B2B campaign encourages viewers to be their own "Chief Life Officer."
By Wendy Parish • Nov. 6, 2014 -
Brands sponsor Instagram-like filters on video app Magisto
Filters allow brands to facilitate more user-generated content.
By Wendy Parish • Nov. 6, 2014 -
Microsoft brand takes a hit when CNN anchors use device as iPad stand
Anchors favored iPads during election night, despite a row of Surfaces at their disposal.
By Wendy Parish • Nov. 5, 2014 -
New Snapchat ad modeled after live TV
Brands will be able to incorporate messaging into the app's "Our Stories" feature.
By Wendy Parish • Nov. 4, 2014 -
Agency pokes fun of knee-jerk reactions of real-time social marketing
Parody video walks through "Reactvertising™."
By Wendy Parish • Nov. 3, 2014 -
Headphone company creates interactive ad you can change with your head
Nod left or right to change how the video ad appears.
By Wendy Parish • Nov. 2, 2014 -
Facebook's new video series helps brands create campaigns on the network
The weekly "Pub in Pub" series will feature interviews with ad execs.
By Wendy Parish • Oct. 30, 2014 -
5 big brands help Instagram launch video ads
Disney, Activision, Lancome, Banana Republic, and The CW are all part of the first video ad rollout.
By Wendy Parish • Oct. 30, 2014 -
LA Clippers try to push past Sterling scandal with new campaign
New "Be Relentless" campaign references "walking through fire."
By Wendy Parish • Oct. 29, 2014 -
YouTube considers ad-free paywall
Paywall could help fund original premium content.
By Wendy Parish • Oct. 28, 2014 -
Tumblr rolls out first auto-play video ads
Before the open launch in November, 11 brands will test out the ads.
By Wendy Parish • Oct. 28, 2014
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