Video: Page 187
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Old Spice marketing experiment aims to reach young male Twitch users
Participants will be able to control a real man in nature for three days as part of the stunt.
By Wendy Parish • April 13, 2015 -
Networks, creators bend Facebook's rules for branded video
However, the social media giant doesn't seem to be reprimanding the violators.
By Wendy Parish • April 9, 2015 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ad-free subscription service coming to YouTube
Customers will be able to avoid the paywall and save videos offline for a $10 monthly fee.
By Wendy Parish • April 9, 2015 -
YouTube introduces interactive elements for TrueView pre-roll ads
The new cards create additional revenue opportunities for the video site.
By Wendy Parish • April 8, 2015 -
Marketers will use Facebook video more than YouTube in 2015
A new Mixpo study shows 87% of marketers plan to run ads on Facebook video, over the 81.5% on YouTube.
By Wendy Parish • April 8, 2015 -
Deep Dive
Brands venture into live-streaming territory with Meerkat, Periscope
The hot video apps offer new opportunities for engagement.
By Wendy Parish • April 8, 2015 -
Advocacy groups file claim against YouTube Kids
They allege the video app aimed at children blurs the line between advertising and entertainment.
By Wendy Parish • April 7, 2015 -
Who is winning the real-time video race—Meerkat or Periscope?
A recent Quartz report says it may be too close to call.
By Wendy Parish • April 6, 2015 -
HBO replies to 3-year-old tweets about standalone subscription service
Users tweeting with the hashtag #takemymoneyHBO may finally get their wish.
By Wendy Parish • April 6, 2015 -
Brands celebrate April Fool's Day early
It isn't unusual for humorous campaigns to be released up to a week before the holiday.
By Wendy Parish • April 1, 2015 -
'Do the Dew' makes a return for Mountain Dew's first global campaign
The slogan's comeback coincides with its 20-year anniversary.
By Wendy Parish • March 30, 2015 -
Deep Dive
Hunting for a good egg: Easter campaigns that dared to be different
The holiday has inspired unconventional marketing tactics over the years.
By Wendy Parish • March 30, 2015 -
Big brands slow to adopt Meerkat, Periscope
Despite the popularity of the apps among celebrities, larger companies are still waiting to dive into live streaming territory.
By Wendy Parish • March 27, 2015 -
Deep Dive
Bracket breakouts: 5 campaigns that are dominating March Madness
Buffalo Wild Wings and Pizza Hut are among the brands successfully capitalizing on the tournament's buzz.
By Wendy Parish • March 24, 2015 -
Twitter tests autoplay video with iPhone, iPad users
The experiment comes after rival Facebook found success with the feature.
By Wendy Parish • March 23, 2015 -
Brand lift happens in less than 1 second of video, study finds
Facebook counts a view as watching for at least three seconds, which is reportedly more than enough time to make an impression.
By Wendy Parish • March 19, 2015 -
IAB names 1st board of directors for Digital Video Center of Excellence
Representatives from Facebook, Microsoft, and more join the 29-member team.
By Wendy Parish • March 19, 2015 -
Deep Dive
Does sex really sell? 4 racy ads that didn't pay off
These brands learned the hard way that pushing the envelope doesn't always bring in sales or positive attention.
By Wendy Parish • March 18, 2015 -
New tool tracks facial reactions to video ads
Virool's eIQ offers advertisers data segments of age, gender, emotions, and a score of the ad's performance.
By Wendy Parish • March 17, 2015 -
Google shows brands how to produce content for YouTube
The new "Behind the Scenes" web series premiered Monday, profiling the creation and execution of branded videos.
By Wendy Parish • March 16, 2015 -
Report: Purchase 1.6X more likely after online shoppers watch video
Retail video views were up 54% in 2014, with 43% of those happening in Q4 alone.
By Wendy Parish • March 16, 2015 -
Jameson unveils first 3D video ad for Facebook and Instagram
The whiskey company serves up a digital shot to its followers.
By Wendy Parish • March 16, 2015 -
'Ad Roulette' exposes lack of originality in ads
The online tool swaps the video and audio from different inspirational advertisements to show how they are interchangeable.
By Wendy Parish • March 11, 2015 -
YouTube advertisers can now target Hispanic audiences
The new marketing tool combines Nielsen and comScore data with the video site's own research.
By Wendy Parish • March 11, 2015 -
Should marketers pay attention to Meerkat?
Some publishers and brands have utilized the app to push live video broadcasts.
By Wendy Parish • March 9, 2015
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