Video: Page 186
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Bud Light's new labels offer '12-ounces of inspiration'
As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles.
By Wendy Parish • Jan. 4, 2015 -
McDonald's rebrands, will keep 'I'm Lovin' It' tagline
Chain set to rejuvenate brand in 2015 to combat falling revenue.
By Wendy Parish • Jan. 4, 2015 -
Explore the Trendlineâž”
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Hacking incident shoots 'The Interview' to number 1 on Google Play
Sony mends ties with rivals Microsoft and Google to bring the movie to viewers.
By Wendy Parish • Dec. 25, 2014 -
Corning and the MythBusters aren't afraid of the long-form pre-roll
The 10 minute spots have gotten 2.5 million views so far.
By Wendy Parish • Dec. 23, 2014 -
Deep Dive
Marketing Dive's 4 favorite holiday ads this year
2014 holiday ads did not disappoint.
By Wendy Parish • Dec. 23, 2014 -
It's happened: More brands upload videos directly to Facebook than YouTube
SocialBaker's October predictions came true early.
By Wendy Parish • Dec. 19, 2014 -
Does the former CEO of Hulu have a genuine YouTube rival?
While it won't be free, Vessel will let users watch content before it appears on YouTube.
By Mattie Quinn • Dec. 18, 2014 -
Target does some 'epic Christmas caroling' for a holiday ad
The retailer teamed up with Improv Everywhere to surprise five families with an elaborate Christmas caroling operation.
By Mattie Quinn • Dec. 18, 2014 -
Deep Dive
6 holiday ads that have stood the test of time
You probably remember most, if not all, of these holiday spots.
By Wendy Parish • Dec. 18, 2014 -
Deep Dive
5 memorable holiday publicity stunts
In the oversaturated holiday ad market, sometimes it pays to be dramatic.
By Mattie Quinn • Dec. 17, 2014 -
Lowe's uses Hyperlapse to teach home improvement in 6 secs
Brand expands on award-winning #LowesFixinSix Vine series.
By Wendy Parish • Dec. 16, 2014 -
ESPN wants College Football Playoff to be next Super Bowl for advertisers
Marketers predict the events could be on par with the Super Bowl and March Madness.
By Wendy Parish • Dec. 15, 2014 -
Are autoplay videos coming soon to Twitter?
Is autoplay necessary to compete with Facebook and Instagram?
By Wendy Parish • Dec. 15, 2014 -
YouTube makes creating GIFs easier
New feature has rolled on out limited pages.
By Wendy Parish • Dec. 14, 2014 -
Ronald McDonald shows off sky-diving skills
Mascot shows off more mature look to appeal to a global audience.
By Wendy Parish • Dec. 11, 2014 -
Dove challenges macho sterotypes with Super Bowl ad
Brand makes comeback after 5 years to reinforce Men+Care campaign.
By Wendy Parish • Dec. 10, 2014 -
Look out TV—digital ad spend is closing the gap
Projections mark 2019 as the year digital spend will be equal to TV spend.
By Wendy Parish • Dec. 9, 2014 -
UK Post Office crowdsources Vine creators
London Post Office asks Vidsy community to "Pass the Parcel."
By Wendy Parish • Dec. 7, 2014 -
Facebook is serious YouTube video ad rival, says Heineken
Brand exec claims the social giant is now on par with YouTube when it comes to video ad performance.
By Wendy Parish • Dec. 5, 2014 -
Nissan makes a Super Bowl comeback after 18 years
Other automakers have decided to sit this year out.
By Wendy Parish • Dec. 3, 2014 -
Arby's makes apology commercial to Pepsi
Fast-food chain forgets ad deal it made with Pepsi.
By Wendy Parish • Dec. 1, 2014 -
Deep Dive
Holiday toy crazes throughout history
Marketing of these toy brands caused hysteria.
By Wendy Parish • Dec. 1, 2014 -
Japanese cell phone company ad transcends language
Understanding Japanese isn't necessary for this ad to make your day.
By Wendy Parish • Dec. 1, 2014 -
Seattle Seahawk players rant about branding rules in NFL
Richard Sherman and Doug Baldwin get back at league for fining fellow player for refusing to talk to press.
By Wendy Parish • Nov. 25, 2014 -
Ruffles is PepsiCo's first all-digital marketed brand
Parent company wants to experiment with a digital-only marketed brand.
By Wendy Parish • Nov. 25, 2014
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