Video: Page 181
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Continuing its focus on video, Facebook rolls out 'floating' feature
Facebook users can now detach videos from their news feed to simultaneously watch and scroll.
By David Kirkpatrick • July 8, 2015 -
Facebook is testing video ad pricing models
Advertisers can choose to pay once the auto-play video comes into view or after it plays for at least 10 seconds.
By David Kirkpatrick • July 1, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook tweaks newsfeed with an increased emphasis on video
The latest Facebook News Feed algorithm to serve more videos users want to see
By David Kirkpatrick • June 30, 2015 -
Mobile video views up 367% over last two years
A report based on mobile ad platform Ooyala’s customers finds 100% increase in views from Q1 2014 to Q1 2015.
By David Kirkpatrick • June 29, 2015 -
Facebook debuted a new mobile video ad experience
The ad experience provides viewers an interactive experience within the platform
By David Kirkpatrick • June 25, 2015 -
Google launches free ad-supported Google Play Music
An ad-free version of the service is available via a $10 per month Play Music subscription.
By David Kirkpatrick • June 24, 2015 -
Facebook is ramping up its video outreach
The social media platform is making inroads into YouTube, the video leader.
By David Kirkpatrick • June 23, 2015 -
Survey: Programmatic taking over TV ad budgets in U.S.
A new survey found that a majority of marketers in the U.S. and U.K. are retooling their ad budgets in favor of programmatic video over television.
By Natalia Angulo • June 18, 2015 -
Twitter launches autoplay video and GIFs for all users
The move addresses advertising revenue concerns after a poor Q1 earnings report.
By David Kirkpatrick • June 17, 2015 -
Ice Bucket Challenge, 'Like a Girl' take top honors at Facebook creative awards
Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.
By Wendy Parish • June 16, 2015 -
CBS makes a case for TV advertising
According to CBS, TV beats out digital in spending and reach in cross-platform campaigns.
By Wendy Parish • June 16, 2015 -
Deep Dive
How brands are tapping into their creativity to tackle soundless video ads
The auto-play video has become ubiquitous on social media sites since Facebook introduced the concept to mobile in 2013. There is still concern, however, about whether auto-play videos are being heard, as the default for most auto-play videos is mute.
By Wendy Parish • June 10, 2015 -
Study: TV still the most effective ad medium
A five-year-long study shows TV outperformed digital and offline channels, claiming the top spot among ad mediums.
By Wendy Parish • June 10, 2015 -
CNN is the latest publisher to build in-house content studio
The "Courageous" studio will build ad content in an editorial style across all of CNN's properties.
By Wendy Parish • June 9, 2015 -
Advertisers work to capture viewers' attention, with no sound
Autoplay videos and mobile have created a silent landscape for marketers -- much different than television.
By Wendy Parish • June 8, 2015 -
eMarketer: Mobile video ads on track to grow 70% this year
Despite major growth, mobile video still trails desktop video and TV.
By Wendy Parish • June 5, 2015 -
Hotels.com finds way to break through muted Facebook video ads
The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound.
By Wendy Parish • June 3, 2015 -
Netflix responds to Internet backlash -- it will NOT be running ads
The popular online video streaming service is experimenting with teaser trailers of its own original content, but has no plans for third-party ads.
By Wendy Parish • June 2, 2015 -
Facebook embraces the animated gif, but makes marketers wait
Facebook is finally supporting animated gifs, shedding its title as the last of the major social networks to support the short-loop videos. The feature is not yet available for marketers, however.
By Wendy Parish • June 1, 2015 -
Meet Auto Amplify: Twitter's answer to programmatic video ad buying
Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.
By Wendy Parish • May 29, 2015 -
TrueView brings Google Shopping to YouTube
Google's product listing ad format will now be visible alongside retailers' YouTube videos in a dynamic, interactive manner, using the cards platform the online video site introduced earlier this year.
By Wendy Parish • May 22, 2015 -
Survey: Viewability standards could be too short for brand recognition
A new survey finds that 75% of viewers needed at least three seconds to identify a brand, below the industry standard of one to two seconds.
By Wendy Parish • May 22, 2015 -
Spotify reveals more about video plans
The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.
By Wendy Parish • May 21, 2015 -
Kik video helps K-Swiss make a comeback
Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos.
By Wendy Parish • May 21, 2015 -
Netflix on the hunt for Chinese media partners in global expansion push
The digital video-streaming platform is on the lookout for Chinese media partners as it looks to expand globally, and as the online video market is set to triple in China by 2018.
By Wendy Parish • May 18, 2015
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