Video: Page 182
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Video ad startup Mediabong helps L'Oréal's online stats skyrocket
The cosmetics company saw a 90% "video-through rate" and a 12% click-through rate with the new ads.
By Wendy Parish • May 13, 2015 -
Ad agency celebrates Mother's Day with humorous video
MRY asked the mothers of employees to try to explain their child's job.
By Wendy Parish • May 11, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Spotify lays groundwork for video
The company hopes the addition will keep users engaged for longer periods of time.
By Wendy Parish • May 11, 2015 -
YouTube boasts 91% ad viewability
In the same report, Google found 83% of all mobile ads and 53% of desktop ads are viewable.
By Wendy Parish • May 8, 2015 -
Snapchat banking on video ads for 2 cents a view
Brands now have the option of 10-second video ads on the popular app.
By Wendy Parish • May 8, 2015 -
TrueX demonstrates new interactive ads
Exec presents results of 30-second interactive video ads at NewFronts.
By Wendy Parish • May 6, 2015 -
Brands marry drone video, virtual reality for unique experience
Patrón created an up-close look into tequila production using the new technology.
By Wendy Parish • May 5, 2015 -
Brands may not need to choose between Facebook and YouTube for video
New report shows Facebook wins short game, but YouTube is better in the long-haul.
By Wendy Parish • May 4, 2015 -
Agency prolongs life of Meerkat live video streams
NYC-based Glow offers a DVR for Meerkat videos.
By Wendy Parish • May 4, 2015 -
Twitter speeds up autoplay video ads release
Sources say autoplay videos could launch by the end of June.
By Wendy Parish • May 3, 2015 -
Roku adds Nielsen Ratings to streaming service
The move could boost advertising business for publishers on the newer platform.
By Wendy Parish • May 1, 2015 -
Hulu drops 'Plus' brand name, picks up 'Seinfield'
The company's CEO said, "2015 is the year Hulu will break out."
By Wendy Parish • April 29, 2015 -
YouTube ad inventory now available through Maker Studios
The Disney-owned network announced "Maker Select" at NewFronts.
By Wendy Parish • April 29, 2015 -
Yahoo announces 18 new video series at NewFronts
The additions offer an abundance of opportunities for advertisers.
By Wendy Parish • April 27, 2015 -
Snapchat encourages brands to adopt vertical video
The app wants companies to create vertical shots to better align with typical mobile use.
By Wendy Parish • April 26, 2015 -
Yahoo introduces native auto-play video, app-install ads
The company hopes the two new products will deliver higher completion rates and improve brand favorability.
By Wendy Parish • April 24, 2015 -
Facebook's 'Anthology' to pair advertisers with digital media partners
The new program aims to help brands improve their original video content.
By Wendy Parish • April 23, 2015 -
Should YouTube be worried about Facebook's 4B daily video views?
The social media site's numbers have jumped 1 billion since January and quadrupled since September.
By Wendy Parish • April 23, 2015 -
Google Preferred viewers more likely to visit brand websites after watching YouTube
The program's audience also had a 46% greater chance of searching the video site for a company they found interesting.
By Wendy Parish • April 22, 2015 -
Could print be the next digital video frontier?
Chevy, using Americhip technology, ran its video campaign within the pages of Esquire and Popular Mechanics.
By Wendy Parish • April 16, 2015 -
Brands test out 3-D imagery in mobile ads
The new technology offers insight into what the future of mobile virtual reality could look like.
By Wendy Parish • April 14, 2015 -
Old Spice marketing experiment aims to reach young male Twitch users
Participants will be able to control a real man in nature for three days as part of the stunt.
By Wendy Parish • April 13, 2015 -
Networks, creators bend Facebook's rules for branded video
However, the social media giant doesn't seem to be reprimanding the violators.
By Wendy Parish • April 9, 2015 -
Ad-free subscription service coming to YouTube
Customers will be able to avoid the paywall and save videos offline for a $10 monthly fee.
By Wendy Parish • April 9, 2015 -
YouTube introduces interactive elements for TrueView pre-roll ads
The new cards create additional revenue opportunities for the video site.
By Wendy Parish • April 8, 2015
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