Google rolls out new marketing tools, YouTube ad buying options

Google is poised to make a handful of big changes to Analytics, AdWords and YouTube meant to help publishers and marketers improve monetization and data collection.

By David Kirkpatrick • Aug. 7, 2015

Forrester predicts digital video ad spend to grow 21% annually

Upfront television ads buys are down, while online video is growing.

By David Kirkpatrick • Aug. 7, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

MillerCoors targets millennials with web series, easily crushes goal

Available on UPROXX, Facebook and YouTube, the five part series surpassed its target of 750,000 views by reaching nearly 2.7 million views.

By Carolyn Heneghan • Aug. 6, 2015

Celebrities can now live stream on Facebook – marketers have to wait

Facebook joined the live stream marketplace, but is only making the tool available for verified accounts for public figures.

By David Kirkpatrick • Aug. 6, 2015

Why marketers should use data, multi-modal channels to their advantage

Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.

By David Kirkpatrick • Aug. 4, 2015

Facebook looks to leverage live events

Taking a cue from its social media competition, Facebook enhances Place Tips with live event features.

By David Kirkpatrick • Aug. 4, 2015

How tech titans are shifting focus and zooming in on video marketing

There’s been a lot of video marketing moves of late. Here's what you need to know.

By David Kirkpatrick • July 31, 2015

Video ad tech company gets $28M venture capital injection

Jun Group, a mobile video ad firm, has raised $28 million in new funding.

By David Kirkpatrick • July 31, 2015

Online ads literally have no 'viewable' standards

Depending on the platform or organization, what constitutes a viewable ad is a moving target.

By David Kirkpatrick • July 28, 2015

YouTube goes big with mobile

YouTube unveiled a redesign for its mobile website and app with the goal of increased watch time.

By David Kirkpatrick • July 27, 2015

AOL adds interactive features to video advertisements

The new batch of interactive elements for AOL videos are geared for pre-roll ads.

By David Kirkpatrick • July 24, 2015

Yahoo still in financial turmoil

Yahoo hopes a push into mobile, video, native and social advertising will help the turnaround

By David Kirkpatrick • July 22, 2015

Facebook's new video tool lets publishers customize distribution

In an ongoing focus on video, Facebook gives content creators more control with new tools

By David Kirkpatrick • July 22, 2015

GoPro to license videos for marketing

Marketers looking for quality content can now turn to GoPro's content library with licensed videos starting at $1,000

By David Kirkpatrick • July 21, 2015

YouTube report finds 40 billion views for top 100 brands

Even though Facebook is courting them, top YouTube creators are sticking with the platform

By David Kirkpatrick • July 21, 2015

Mobile is expected to be fastest growing ad channel

Mobile search should take over desktop search ad revenue in 2019 according to new report

By David Kirkpatrick • July 20, 2015

Google ads to include 'buy' button

Google’s new shoppable button in ads will tie users' account and payment information

By David Kirkpatrick • July 16, 2015

Wix integrates newsletter, promo product within Facebook

Wix ShoutOut allows users to create, share and send digital marketing collateral via Facebook ads

By David Kirkpatrick • July 15, 2015

Social video ad platform Unruly changes pricing model

Unruly’s new pricing model for video ads considers a cost-per-completed-view after a video has been watched for 30 seconds

By David Kirkpatrick • July 15, 2015

Facebook gives users a chance to customize their news feeds

The social network giant's latest move allows users to determine posts they see first, and brands a chance at top placement

By David Kirkpatrick • July 14, 2015

B2B publishers pivot away from print, embrace programmatic ads

Ad technology is becoming a B2B focus in a move away from print and trade events

By David Kirkpatrick • July 14, 2015

Video streaming platform Meerkat adds Facebook login option

By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.

By David Kirkpatrick • July 10, 2015

Twitter adds new features for mobile app marketers

Twitter’s new video tool showcases apps before installation.

By David Kirkpatrick • July 9, 2015

Facebook will stop charging marketers for 'social clicks'

Facebook’s latest announcement on new ad pricing comes on the heels of a number of changes.

By David Kirkpatrick • July 9, 2015

Aerserv adds mobile video ad inventory to programmatic bidding platform

Automated real-time bidding has been more the domain of display ads so the move is a new opportunity for buyers of programmatic mobile ads

By David Kirkpatrick • July 9, 2015