Marketers are finding Snapchat has a fickle audience

Industry insiders found 70% of Snapchat video ad viewers left the ad within three seconds.

By David Kirkpatrick • Sept. 9, 2015

Netflix original content viewership is steadily soaring

Overall, Netflix users are pleased with the streaming video service and its original content offering – less than a quarter of streamers report not having seen Netflix-created shows.

By David Kirkpatrick • Sept. 8, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015

These are the first brands to test Facebook's 'immersive' mobile ads

Facebook’s new mobile ad format doesn’t have an official name yet but will include interactive elements, full screen video and other content.

By David Kirkpatrick • Sept. 4, 2015

Snapchat is getting four billion daily video views

Facebook has been pushing video on the platform, but it has stiff competition in Snapchat, which is garnering four billion video views each day, according to sources close to the matter.

By David Kirkpatrick • Sept. 3, 2015

Hulu's new ad-free version will cost $11.99 per month

The pricing for Hulu’s ad-free version comes in at the lower end of pre-launch estimates, four dollars more than the ad-supported version.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Video ads are in a state of flux, but 'out-stream' ads could be the turning point

Video ads are a key digital marketing channel, but revenue and viewability issues at play are pushing publishers to experiment with when they deliver ads.

By David Kirkpatrick • Sept. 1, 2015

Chanel exceeds expectations on YouTube, lapping luxe competitors

With 444,000 subscribers, luxury fashion brand Chanel has more than double the followers on its YouTube page than both Christian Dior and Burberry combined.

By Natalia Angulo • Aug. 31, 2015

Instagram is no longer (just) square

Instagram has widened its users’ perspectives with vertical video and wide screen (read: not square) images.

By David Kirkpatrick • Aug. 31, 2015

Snapchat reportedly charging for video ads 'viewable' for less than a second

Marketers have concerns about viewable standards for online ads, and Snapchat is seeminly proving them right as reports swirl of brands being charged for video ads viewed less than a second.

By David Kirkpatrick • Aug. 31, 2015

Flipboard offers new video ad product 'natural' to user experience

Cinema Loop, a new video ad product from Flipboard, automatically plays a silent excerpt of a full video ad.

By David Kirkpatrick • Aug. 28, 2015

Hulu plans to open a programmatic video ad exchange

Hulu’s private ad exchange will be powered by Facebook’s video ad platform.

By David Kirkpatrick • Aug. 26, 2015

Google officially adds tweets to desktop searches

Just as tweets go live in Google searches, the Internet giant is also reportedly testing video ads in search results.

By David Kirkpatrick • Aug. 24, 2015

Twitter is now selling autoplay video ads in third-party apps

Twitter is expanding its ad reach to non-users selling promoted tweets and videos on the Twitter Audience Platform to third-party apps.

By David Kirkpatrick • Aug. 21, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Deep Focus wants to streamline branded content for marketers with new venture

Deep Focus’ new branded entertainment group, DFx, is partnering with media companies to bring marketers a wide range of branded content from video clips to reality TV series.

By David Kirkpatrick • Aug. 20, 2015

Fox.com tests ad avoidance experiment with 'MasterChef Junior'

People viewing “MasterChef Junior” on Fox.com will have the option to view a single, one-minute interactive ad before the episode instead of ten minutes of ads throughout the program.

By David Kirkpatrick • Aug. 19, 2015

Comcast's new streaming portal offers partners 70% of ad revenue

The ad split Comcast is offering content partners on its new streaming portal is better than the ones YouTube and Facebook have in place.

By David Kirkpatrick • Aug. 19, 2015

Facebook and Twitter are dominating real-time video streaming

Edging out smaller competition such as Meerkat, Twitter and Facebook are taking control of live video streaming.

By David Kirkpatrick • Aug. 18, 2015

Marketers tackle the brave new vertical video world

With platforms including Periscope, Snapchat, Meerkat and even YouTube embracing vertical video, marketers are going to have to adapt with creative solutions.

By David Kirkpatrick • Aug. 14, 2015

Making sense of the new Alphabet

From a branding perspective, marketers may not see immediate side effects; in terms of the long game, experts argue it may help reduce inefficiencies in ad tech.

By Natalia Angulo • Aug. 13, 2015

Broadcast TV should be moderately spooked

A new study on viewing habits of 8 to 18 year olds yields mixed results.

By David Kirkpatrick • Aug. 12, 2015

Facebook expands video ads to third-party apps

Facebook is prepped to dramatically increase its $2.9 billion mobile ad haul from Q2.

By David Kirkpatrick • Aug. 12, 2015

Marketers to have fewer ad-buying options on YouTube next year

By the end of this year, Google is limiting YouTube ad-buying to its own outlets, including sales teams and bid platforms.

By David Kirkpatrick • Aug. 10, 2015