IAB: Millennials prefer short video ads on mobile

Millennials have a shorter attention span for video ads, according to research, but the older demographic of 35-54 year olds prefers traditional 30-second video ads.

By David Kirkpatrick • April 12, 2016

New York Magazine's Instagram strategy pays off

New York Magazine grew its Instagram followers from 190,000 to more than 475,000 over the past year as part of a concentrated effort to increase followers and engagement on the platform.

By David Kirkpatrick • April 12, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook's letting publishers post branded content to pages

Even though Facebook is rolling out options to help publishers get revenue from the social media giant, a traffic analytics company reported that publishers’ traffic from Facebook dropped 20% from January to March.

By David Kirkpatrick • April 11, 2016

How ALS 'Ice Bucket Challenge' nabbed top spot at IAB's 2015 Mixx Awards

The Interactive Advertising Bureau’s 2015 Mixx Awards feature campaigns from long-form video to mobile marketing, which are chosen by a panel of industry insiders.

By David Kirkpatrick • April 11, 2016

Facebook gives Live Video prime real estate on its mobile app

The new live video tab on Facebook’s mobile app takes up the center spot previously occupied by Messenger.

By David Kirkpatrick • April 7, 2016

Twitter's NFL deal could position it as a live-stream titan

Twitter beat out Verizon and Amazon for the rights to live-stream NFL Thursday Night Football games next season, giving the micro-blogging platform new ad revenue and the potential to boost its user base.

By David Kirkpatrick • April 6, 2016

Programmatic display ad spending to reach $22B, 67% of total spend

The latest report on programmatic from eMarketer finds both display ad spending and percentage of that total on a steady rise from 2014 to 2017.

By David Kirkpatrick • April 6, 2016

Live-stream video is at a marketing crossroads

From Periscope to Facebook Live video, marketers are beginning to appreciate the value of live video. Now the question is whether it's better to be authentic or tap into that audience through video ads.

By David Kirkpatrick • April 4, 2016

TubeMogul to reach TV audiences on Facebook via Nielsen data

TubeMogul’s programmatic platform has integrated with Facebook for targeted video ads based on Nielsen TV viewership data.

By David Kirkpatrick • April 1, 2016

How long-form native video complements TV advertising

Research from Ace Metrix and BuzzFeed found that long-form native video – video ads that range from 90 seconds to five minutes – connect emotionally with viewers.

By David Kirkpatrick • March 31, 2016

Instagram rolls out 60-second videos for everyone – what that means for brands

Instagram will now allow users to post videos of 60-seconds, an expansion of its previous 15-second limit.

By David Kirkpatrick • March 30, 2016

AOL adds new video ad formats to One platform

One by AOL: Publishers launched in January to streamline advertising for publishers and the tech company has added two new video ad formats to the platform.

By David Kirkpatrick • March 30, 2016

Facebook is upgrading Live Video, adding studio-quality capability

Facebook is bringing the ability to create broadcast-quality live video streams to its Live Video feature with the capability to include multiple cameras and other options.

By David Kirkpatrick • March 28, 2016

Pinterest touts Cinematic Pins amid speculation about video ads

L'Oréal and Hershey's have been testing the option after it rolled out last year.

By David Kirkpatrick • March 24, 2016

How different demographics 'really feel about ads'

New research on emerging ad formats finds 75% of ad clicks are unintentional.

By David Kirkpatrick • March 24, 2016

Pinterest is testing video ads

Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.

By David Kirkpatrick • March 21, 2016

Luxury marketers bullish on Instagram, wary of Snapchat

Marketers told South by Southwest Interactive attendees they're also excited by the promise of virtual reality.

By Ian P. Murphy • March 16, 2016

Google unveils series of ad formats to help developers monetize gamers

At Google’s Developer Day, the tech giant offered mobile game developers and marketers new options including search ads with 10-minute game trials.

By David Kirkpatrick • March 15, 2016

AOL: Mobile video strategy helps Bernie Sanders to surprise Michigan win

Revolution Messaging used mobile video via AOL to target 24-45 year olds in Michigan for the Bernie Sanders campaign and credit that tactic for the surprise win

By David Kirkpatrick • March 11, 2016

Dos Equis says goodbye to the 'Most Interesting Man in the World'

The Heineken-owned beer brand plans to replace its iconic spokesman and send him off to Mars (in an ad, anyway). 

By Carolyn Heneghan • March 9, 2016

Study: 44% of brands used live video last year

Research from Brandlive also found 20% of brands are planning on creating live video within the next year.

By David Kirkpatrick • March 7, 2016

Facebook Live Video to get priority in news feed

Facebook is now considering Live Video as a separate content type and will give it special consideration in the news feed algorithm.

By David Kirkpatrick • March 3, 2016

Survey: Decision-makers see technology as key to video advertising

Research by Forrester Consulting on behalf of Videology found that 76% of key decision-makers from US advertisers, agencies, and media companies believe technology will be key to TV and video ad success.

By David Kirkpatrick • March 3, 2016

Hearst and Verizon team up for millennial-focused digital video content brands

The two companies have partnered on RatedRed.com and Seriously.TV – both aimed at millennials.

By David Kirkpatrick • March 3, 2016

Streaming shorts declared eligible for Emmy Awards

Social media stars on streaming platforms like YouTube can now win, after a rule change to the short-form category.

By David Kirkpatrick • March 3, 2016