Video ads with bot-blocking had 22% more engagement: Study

Security firm White Ops estimates advertisers stand to lose some $6 billion in fake impressions this year.

By David Kirkpatrick • Nov. 16, 2015

TV programmers are pushing for increased branding on Netflix

As of now, Netflix viewers watching ABC’s "How to Get Away With Murder," get a four second pre-roll branding spot.

By David Kirkpatrick • Nov. 16, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Who will benefit from DoubleClick's new mobile ad offering? Publishers

Google’s DoubleClick ad exchange is boosting publishers’ rates as much as 30% for mobile ads.

By David Kirkpatrick • Nov. 16, 2015

Tony Bennett and Lady Gaga croon for new Barnes & Noble holiday ad

The TV ad featuring Tony Bennett and Lady Gaga is the brainchild of former Barnes & Noble CEO and current Chairman Leonard Riggio.

By David Kirkpatrick • Nov. 13, 2015

6 advertisers are already testing Facebook's updated 360-degree videos

Facebook on Thursday pushed out an update to 360-degree video making it viewable on the web, Android and iOS devices.

By David Kirkpatrick • Nov. 13, 2015

Snapchat now offers call-to-action ad unit

Snapchat’s new ad unit requires users to swipe up to view a campaign, in this case, a full trailer for the Activision game "Call of Duty: Black Ops 3."

By David Kirkpatrick • Nov. 12, 2015

With video traffic spike, Snapchat looks to zoom past Facebook

Snapchat’s video views are getting close to Facebook’s numbers, with the Financial Times reporting the messaging platform's video views have tripled in the last six months.

By David Kirkpatrick • Nov. 10, 2015

TubeMogul rolls out programmatic video ad sales for Univision, A&E, Discovery

The new product from ad tech firm TubeMogul is “programmatic direct,” meaning the automated ad sales are only via direct deals with selected media entities.

By David Kirkpatrick • Nov. 4, 2015

YouTube pushes shoppable ads for product reviews and 'unboxing' videos

The holiday shopping season is here — and so are YouTube's clickable in-video ads. 

By David Kirkpatrick • Nov. 3, 2015

Facebook unveils 'video light' ad unit called Slideshow

Facebook’s latest ad offering is designed to create a video-ad like experience and is geared for areas with slow or unreliable mobile connections in emerging markets.

By David Kirkpatrick • Oct. 30, 2015

Power play: Mondelez looks to digital in marketing overhaul

The company is spending nearly 50% less on TV advertising than five years ago.

By Carolyn Heneghan • Oct. 29, 2015

NBCUniversal is testing an ad-free streaming service

NBCU’s ad-free subscription streaming product, Seeso, is a comedy service.

By David Kirkpatrick • Oct. 27, 2015

James Bond gets his own Snapchat Discover channel

“Spectre,” the newest James Bond film, is the first brand to get its own Snapchat Discover portal channel.

By David Kirkpatrick • Oct. 27, 2015

YouTube Red causes ESPN to opt out of YouTube altogether

Even though parent company Disney is remaining on YouTube, ESPN chose to yank its videos off the service rather than take part in the ad-free YouTube Red.

By David Kirkpatrick • Oct. 26, 2015

Atlantic Media's Quartz nixes pre-roll ads

Quartz has already been known for controlling its display advertising through a custom ad service with a larger client service team than its sales group.

By David Kirkpatrick • Oct. 23, 2015

YouTube's ad supported channels have spiked 471% over the last year

Right before the launch of YouTube Red, an ad-free subscription service, analytics firm OpenSlate found ad supported channels on YouTube have increased from 146,755 to 837,738 in the U.S over the last year.

By David Kirkpatrick • Oct. 23, 2015

Twitter is beta testing in-app native video ads

At Twitter’s Flight developer conference, the social media company also announced features to help brands manage customer service functions.

By David Kirkpatrick • Oct. 23, 2015

YouTube Red, its paid ad-free service, officially launching next week

YouTube Red subscribers to get ad-free access to the video library, offline downloads and a subscription to Google Play Music.

By David Kirkpatrick • Oct. 22, 2015

U.S. digital advertising at record high in first half of 2015: IAB

The $27.5 billion in digital ad spending in the first half of the year set a record going back almost 20 years since the Interactive Advertising Bureau started tracking the figure.

By David Kirkpatrick • Oct. 22, 2015

Big media brands agree to new YouTube ad-free paid service

Time Warner’s Turner cable unit, Fox Sports, A+E Networks Inc., and NBCUniversal have all agreed to join YouTube’s paid service, while Disney remains in negotiations, according to insiders.

By David Kirkpatrick • Oct. 20, 2015

Why people watch video ads: HBR

Research from the Harvard Business Review (HBR) found video ad success in terms of grabbing viewers’ attention is based on context.

By David Kirkpatrick • Oct. 16, 2015

Nestle goes to YouTube for first online show

For Nestle's first online show, “Bake My Day,” the spot will feature YouTube influencer Ashley Adams.

By David Kirkpatrick • Oct. 15, 2015

Toyota taps 'Back to the Future' to promote its new fuel cell car

To promote its new Mirai hydrogen fuel cell car, Toyota created video spots featuring "Back to the Future" characters Doc Brown and Marty McFly.

By David Kirkpatrick • Oct. 15, 2015

Facebook is testing a dedicated video channel

Facebook’s new video tab is a move to more directly compete with YouTube for eyeballs and ad dollars.

By David Kirkpatrick • Oct. 14, 2015

Twitter expands advertising units to pre-roll video ads

Pre-roll video ads on Twitter will allow publishers to make money off of video content.

By David Kirkpatrick • Oct. 9, 2015