Report: After NFL deal, Twitter in talks for more live sports video streams

After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode. 

By David Kirkpatrick • July 11, 2016

Twitter debuts first live stream broadcast

In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.

By David Kirkpatrick • July 7, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Research: Only 1% of Fortune 500 brands' Instagram interactions are comments

Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.

By David Kirkpatrick • July 7, 2016

Mobile video ads are punching through the noise, new research indicates

In an increasingly mobile-first world, video is making major inroads. 

By David Kirkpatrick • July 6, 2016

Report: Publishers see strong video performance on Facebook

As the social media platform's new algorithm takes hold, video may be the light at the end of the tunnel for publishers losing Facebook reach.

By Davide Savenije • July 5, 2016

Study: 84% of internet users will watch Olympics on TV, but many will also use second screens

Less than half of U.S. internet users will watch the games live on their computers.

By Davide Savenije • July 5, 2016

With new report, IAB aims to clear up confusion around programmatic video solutions

Seeing a need to clear the air on programmatic video, the Interactive Advertising Bureau released a new white paper explaining the spectrum of automation in the space.

By David Kirkpatrick • July 1, 2016

Nielsen: 18-49-year-olds spend most time on digital, not live TV

Live TV tops time spent for all users, but digital is gaining quickly, especially among younger users.

By David Kirkpatrick • June 28, 2016

Report: Twitter close to announcing new live video deals

Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."

By David Kirkpatrick • June 27, 2016

YouTube brings live streaming video to mobile

In a bid to catch up with Facebook and Twitter, YouTube is now letting users live stream video from their mobile devices.

By David Kirkpatrick • June 27, 2016

Instagram rolls out 'Picked for you' video recommendations

The new feature comes as an organizing algorithm on the “explore” tab.

By David Kirkpatrick • June 24, 2016

YouTube's Brand Partner Program ready to educate ad agencies

YouTube’s Brand Partner Program is offering education on making the most of its platform for brand marketers and now adds a focus for agencies.

By David Kirkpatrick • June 24, 2016

Want to get an app installed? Understand your audience

That's the conclusion of research involving 10 billion mobile ad impressions.

By David Kirkpatrick • June 24, 2016

Facebook ready to test ads on streaming video

The company is looking for ways to help Facebook Live content producers monetize their efforts.

By David Kirkpatrick • June 24, 2016

Facebook announces Audience Insights API, slideshow enhancements

Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.

By David Kirkpatrick • June 23, 2016

Facebook inks 140 deals with media, celebrities to bolster live video content

Facebook has seeded its Facebook Live streaming video feature with professional talent after inking contracts with a range of media companies and celebrities.

By David Kirkpatrick • June 22, 2016

Twitter, Vine extend video lengths to 140 seconds

It's not yet clear how users on Vine, long known for its iconic six second video limit, will react to the new format.

By David Kirkpatrick • June 22, 2016

Yahoo announces Tiles, a new 360-degree image-focused mobile ad format

Yahoo used Cannes Lions as the platform to announce the new mobile ad format.

By David Kirkpatrick • June 22, 2016

Tumblr to launch live video today

Joining a growing trend on social media, Tumblr has been enigmatically teasing a new live video feature.

By David Kirkpatrick • June 21, 2016

Twitter rolls out live video button

In the wake of Facebook's ambitious push into live video, Twitter is moving to emphasize live video and integrate its Periscope offering on the microblogging social platform.

By David Kirkpatrick • June 20, 2016

Pew Research: Mobile made up over 50% of digital ad revenue in 2015

The annual Pew report gives the industry a wide-ranging look at how people are consuming media. 

By David Kirkpatrick • June 17, 2016

Research: Visual content drives social media engagement

Producing quality visual content is vital in maximizing engagement on social media platforms — and essential to reaching audiences on platforms such as Snapchat, Instagram and Pinterest.

By David Kirkpatrick • June 16, 2016

Facebook VP predicts platform 'will be definitely mobile' and 'probably all video' in 5 years

Bullish on video, Facebook is seeing a decline in text, a trend reinforced by the mainstream use of emojis, images, GIFs, videos and other rich media on social platforms. 

By David Kirkpatrick • June 16, 2016

Snapchat launches highly-anticipated ad partner program and API

Snapchat's latest moves should make it an even more attractive outlet for advertising dollars and help marketers reach its highly-coveted user base. 

By David Kirkpatrick • June 14, 2016

Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016