Video: Page
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Facebook Live continues to get more brand friendly
Ongoing improvements make it easier for publishers and brands to build robust streaming strategies.
By David Kirkpatrick • Jan. 12, 2017 -
Instagram brings ads to Stories
Maybelline and Nike are among the brands testing the new full-screen vertical video and static photo units.
By David Kirkpatrick • Jan. 12, 2017 -
Retrieved from PepsiCo on January 10, 2017
Mountain Dew focuses on mobile with new global campaign
Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.
By David Kirkpatrick • Jan. 10, 2017 -
Facebook tests mid-roll ads to monetize growing video strategy
Despite being disruptive, the format typically has a high completion rate.
By David Kirkpatrick • Jan. 10, 2017 -
Report: Streaming video revenue outpaced disc sales in 2016
Studios are struggling as Netflix and other streaming services continue to grow.
By David Kirkpatrick • Jan. 9, 2017 -
Study: 59% of millennials only watch YouTube ads until they can skip
It's not all bad news, though, as 29% report viewing ads to completion.
By David Kirkpatrick • Jan. 9, 2017 -
L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet
Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.
By David Kirkpatrick • Jan. 9, 2017 -
Airbnb taps Twitter 360-degree video for immersive 'tours'
The home-sharing service offers a new way to explore the world and plan travel.
By David Kirkpatrick • Jan. 9, 2017 -
Facebook exec: Marketers must take a broad view on digital video
Experimentation is necessary as a number of different takes on digital video emerge.
By Chantal Tode • Jan. 9, 2017 -
PGA names Twitter as exclusive live streaming partner
TV-style mid-roll ads and original content are available for advertisers to sponsor.
By David Kirkpatrick • Jan. 6, 2017 -
Torture video might raise questions for marketers on Facebook Live
An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.
By Peter Adams • Jan. 6, 2017 -
Pandora launches mobile muted video, responsive display ads
The new formats will be available to all advertisers starting Jan. 19.
By David Kirkpatrick , Peter Adams • Jan. 5, 2017 -
Report: Google expands effort with YouTube Labs to link brands, influencers
Following an alpha test with L’Oreal USA in 2016, talent brokering will be offered to more brands this year.
By Chantal Tode • Jan. 5, 2017 -
Study: Behavioral data edges out demographics for targeting video ads
Marketers are looking beyond broad data categories in an attempt to deliver more personalized messaging.
By David Kirkpatrick • Jan. 4, 2017 -
Deep Dive
What 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.
By Peter Adams • Jan. 4, 2017 -
Wendy's, Spotify cook up Branded Moments burger promotions
Music is shown to drive emotional engagement, but can it whet consumer appetites?
By Peter Adams • Jan. 4, 2017 -
Deep Dive
10 ways digital marketing will evolve in 2017
As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
By Chantal Tode • Jan. 3, 2017 -
Study: 31% of broadband households have more than one OTT subscription
Research by Parks Associates found that a Netflix/Amazon Video combination is the most popular.
By David Kirkpatrick • Jan. 3, 2017 -
Twitter is latest to add 360-degree live streaming
Periscope technology gets an upgrade, though not everyone can use it.
By Peter Adams • Dec. 29, 2016 -
IAB: US digital ad spend hits highest Q3 on record
Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.
By Peter Adams • Dec. 28, 2016 -
Report: Snapchat acquires augmented reality startup Cimagine
The deal brings with it technology that overlays 3-D product images onto real-time video.
By Chantal Tode • Dec. 27, 2016 -
Deep Dive
Holiday campaigns from Subaru, Oreo highlight how to do digital
As traditional brand messaging channels lose some of their luster and audience, digital elements are increasingly essential to making the connection.
By David Kirkpatrick • Dec. 27, 2016 -
Study: Facebook ads key for 33% of SMB marketers this holiday
A survey from GetResponse also found that 60% have increased their holiday marketing budgets.
By David Kirkpatrick • Dec. 23, 2016 -
Disney to create original shows for Snapchat
An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road.
By David Kirkpatrick , Peter Adams • Dec. 22, 2016 -
Facebook's Mentions app updates live streaming video tools for celebrities
Enhanced control over comments and quality arrive for notable figures.
By David Kirkpatrick • Dec. 22, 2016
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