Snickers to take over WWE's YouTube page in WrestleMania promotion

The candy maker partnered with the wrestling organization for a number of tie-ins.

By David Kirkpatrick • Nov. 29, 2016

Why marketers must make an emotional connection in an era of discontent

As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.

By Chantal Tode • Nov. 28, 2016

P&G gets behind extra short ads

Some of the CPG giant's video spots are now as short as six seconds in an effort to address ad-skipping behavior.

By David Kirkpatrick • Nov. 28, 2016

Macy's Thanksgiving Day Parade marches beyond TV with streaming, 360-degree video

For the first time since 1952, the event will be shown on channels other than the NBC telecast.

By David Kirkpatrick • Nov. 23, 2016

Google and Good team up for digital-first music festival

GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance. 

By David Kirkpatrick and Chantal Tode • Nov. 23, 2016

Facebook is testing real-time ads to promote live video broadcasts

The social media giant is putting a number of resources into making live video streaming a success.

By David Kirkpatrick • Nov. 23, 2016

Amazon looks to bring live sports to Prime members

The popular streaming service could pose a threat to linear and pay cable TV broadcasters.

By David Kirkpatrick • Nov. 22, 2016

Instagram Stories integrates live video

Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth  

By Peter Adams • Nov. 21, 2016

Amazon promotes original content via Echo game

Owners of the smart speaker can unlock additional video for the new original series The Grand Tour via a trivia game.

By David Kirkpatrick • Nov. 17, 2016

Report: Ad quality push fails to recognize urgent need for more systemic change

The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.

By Chantal Tode • Nov. 17, 2016

Facebook issues extensive apology as more metrics mistakes surface

The company is taking a number of steps to fix its growing list of measurement issues. 

By Chantal Tode • Nov. 16, 2016

DoubleClick's new betas address mobile, video growth

Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance. 

By David Kirkpatrick • Nov. 16, 2016

Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016

How marketers are wrapping up holiday mobile SEO

Experts offer their take on what's working for organic mobile search this holiday season.

By David Kirkpatrick • Nov. 16, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Macy's taps social media to spread the Santa spirit

The campaign is an attempt by the retailer to counteract some of the negativity on the internet. 

By David Kirkpatrick • Nov. 15, 2016

Instagram is getting live video

After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content. 

By David Kirkpatrick • Nov. 14, 2016

Are Snapchat's Spectacles more than just a 'toy'?

The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.

By Peter Adams • Nov. 14, 2016

Study: Values not money motivate influencers

Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.

By David Kirkpatrick • Nov. 11, 2016

Pandora rolls out Harmonic Audio Network for advertisers

Brands will be able to buy in-stream audio inventory across digital audio platforms. 

By David Kirkpatrick • Nov. 11, 2016

Facebook's AI push brings real-time image processing onto phones

The Caffe2Go platform could take user-generated content to a new level.

By Chantal Tode • Nov. 9, 2016

Facebook tunes in for TV ads

The company is testing selling spots to set-top boxes. 

By David Kirkpatrick • Nov. 7, 2016

Periscope gets presidential with selfie masks

Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.

By David Kirkpatrick • Nov. 7, 2016

BuzzFeed News to stream election night coverage on Twitter

The exclusive live broadcast might last up to five hours. 

By David Kirkpatrick • Nov. 4, 2016

Facebook eclipses 1B daily active users on mobile

Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.

By David Kirkpatrick • Nov. 3, 2016