Video: Page 172
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Pandora broadcasts new paid service; legacy platform to better integrate ads
The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model.
By David Kirkpatrick • Sept. 16, 2016 -
Twitter's NFL live streaming debut is a hit — except with ad blockers
The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch.
By Davide Savenije • Sept. 16, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google, P&G, industry groups try to repair broken consumer trust in online ads
Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.
By Chantal Tode • Sept. 16, 2016 -
YouTube's TrueView opens actionable ads to more marketers
Google continues to widen the appeal of its video ads with actionable, performance-based options.
By Chantal Tode • Sept. 15, 2016 -
Traditional prime-time TV ratings took big hit over last year
Out of the big four traditional TV networks, only NBC saw gains in prime-time viewership as digital live streams increasingly encroach on their territory.
By David Kirkpatrick • Sept. 15, 2016 -
Twitter lands on several TV streaming services, expanding audience reach
The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.
By David Kirkpatrick • Sept. 15, 2016 -
YouTube launches Community tab for creators
The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators.
By David Kirkpatrick • Sept. 14, 2016 -
Study: Digital growing fast, but TV ain't dead yet
Digital channels have been chipping away at linear TV, but a new report predicts spending on TV will increase next year.
By David Kirkpatrick • Sept. 12, 2016 -
Facebook enables brands to cross-post videos produced by publishers
The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.
By David Kirkpatrick • Sept. 9, 2016 -
Report: 66% of social video advertisers plan to run campaigns on Facebook
Facebook appears to be winning the battle for video advertisers with its social competitors.
By David Kirkpatrick • Sept. 7, 2016 -
Report: Ad fraud is top worry for marketers and agencies
Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys.
By David Kirkpatrick • Sept. 6, 2016 -
Twitter enables brands to partner with live video creators
Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action.
By David Kirkpatrick • Sept. 6, 2016 -
Vertical video ads for mobile go live on Facebook
For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.
By David Kirkpatrick • Sept. 6, 2016 -
Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams
Twitter and Facebook are bring TV-like elements to live streaming video on social media.
By David Kirkpatrick • Sept. 2, 2016 -
Instagram rolls out long-desired pinch-and-zoom capability
After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.
By David Kirkpatrick • Sept. 1, 2016 -
Study: Gen Z prefers to watch video on mobile devices
Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.
By David Kirkpatrick • Sept. 1, 2016 -
YouTube live video views up 80% over last year
As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance.
By David Kirkpatrick • Aug. 31, 2016 -
Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature
Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.
By David Kirkpatrick • Aug. 31, 2016 -
Twitter's new program pays creators to make videos
Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators.
By Davide Savenije , David Kirkpatrick • Aug. 31, 2016 -
For first time in two years, Nielsen adds to estimate of US TV homes
More people than ever are watching TV, but people aren’t watching TV the same way they once did.
By David Kirkpatrick • Aug. 29, 2016 -
Facebook embraces vertical video in mobile news feeds
Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile.
By David Kirkpatrick • Aug. 29, 2016 -
Study: TV and YouTube have a symbiotic relationship
While reports suggest digital video is starting to encroach on linear TV's mind share, Nielsen found that digital video and traditional TV increase each other's reach and engagement.
By David Kirkpatrick • Aug. 29, 2016 -
Facebook pushes live video with prime mobile real estate
The live streaming video button has become front and center (and just a little to the left) on Facebook's mobile app for some users.
By David Kirkpatrick • Aug. 26, 2016 -
Facebook testing autoplay mobile video with sound on
Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.
By David Kirkpatrick • Aug. 25, 2016 -
NBC's Olympics TV ratings down 21%, but digital streams are a hit
The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.
By David Kirkpatrick • Aug. 24, 2016
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