Macy's campaign with Google lifted product consideration by 60%

The duo partnered for an online music festival, running TrueView Discovery ads and Shoppable Cards spots.

By David Kirkpatrick • Oct. 27, 2016

Live streaming video: How marketers can pick the right platform

In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.

By David Kirkpatrick • Oct. 26, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

With Time Warner deal, AT&T aims to be mobile entertainment powerhouse

The proposed $85 billion merger is likely to face scrutiny over antitrust concerns. 

By Chantal Tode • Oct. 24, 2016

Is Instagram getting live streaming video?

The move wouldn’t be a surprise given parent company Facebook's recent investments in the space. 

By David Kirkpatrick • Oct. 24, 2016

Report: AT&T spoke with Time Warner about possible acquisition

While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry. 

By Chantal Tode • Oct. 21, 2016

PBS produces first-ever Snapchat-native documentaries

Two new shorts were created specifically for the app.

By David Kirkpatrick • Oct. 21, 2016

USA Today Network launches weekly VR news show

The program will showcase the immersive technology's storytelling possibilities and the media company’s in-house production. 

By David Kirkpatrick • Oct. 20, 2016

Report: Google lines up broadcast partners for 'Unplugged' online TV service

The new service will offer an alternative to cable with a “skinny” bundle of live TV channels. 

By Chantal Tode • Oct. 20, 2016

Facebook Live adds audience-building tools

The new API is a response to publisher demands for a better way to reach viewers. 

By David Kirkpatrick • Oct. 19, 2016

Walmart's Vudu expands with free ad-supported streaming movies

The retailer hopes to attract advertisers and a wider audience with Movies on Us.

By David Kirkpatrick • Oct. 19, 2016

Netflix's Q3 customer growth surpasses expectations

The digital entertainment company added more than 3 million new subscribers on the back of an original content strategy bolstered by shows like "Stranger Things" and "Narcos." 

By David Kirkpatrick • Oct. 18, 2016

Google struggles with accreditation for mobile web metrics

Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem. 

By David Kirkpatrick • Oct. 17, 2016

Conversational video ads could be coming soon

AI-powered video campaigns will create live dialogs with consumers.

By David Kirkpatrick • Oct. 17, 2016

Facebook plugs into TV streaming

New tech will allow users to stream the social media company's video directly onto their televisions.

By David Kirkpatrick • Oct. 17, 2016

Branded Moments bring vertical video ads to Spotify

Bacardi, Bose and Gatorade are already serving spots through the new native program.    

By Peter Adams • Oct. 17, 2016

Twitter gets election night coverage as Periscope adds studio quality

The beleaguered company is bolstering its mission of becoming a live video platform. 

By David Kirkpatrick • Oct. 14, 2016

Sports Illustrated heads to top of Mt Everest with VR cameras

Time Inc. is producing the first complete immersive "climb" of the world's tallest mountain, which will debut as a documentary series on SI.com next year. 

By David Kirkpatrick • Oct. 12, 2016

Google acquires FameBit, a platform for connecting YouTube creators and brands

The deal is expected to add branded content opportunities for video advertisers. 

By David Kirkpatrick • Oct. 12, 2016

NFL penalizes teams for sharing content online

The sports organization is instating punishments of up to $100,000 for teams that go outside its new social media guidelines. 

By Peter Adams • Oct. 11, 2016

After failed acquisition strategy, Twitter's Dorsey lays out vision for future

Without mentioning the lack of buyout offers, Twitter CEO Jack Dorsey sent employees a memo touting the micro-blogging platform’s live strategy.

By David Kirkpatrick • Oct. 11, 2016

BBDO launches studio to curate video content from independent creators

Flare Studio, an initiative from BBDO, is curated and crowdsourced to provide brands with access to a wide array of video talent and content.

By David Kirkpatrick • Oct. 7, 2016

YouTube gets more transparent with paid content

The video portal introduced an optional tag that allows creators to automatically identify sponsored material at the beginning of videos.

By David Kirkpatrick • Oct. 6, 2016

Study: Early morning best time for video ads

YuMe's research found time of day was a significant factor in video ad performance.

By David Kirkpatrick • Oct. 6, 2016

Report: Mid-roll video ads hit 90% completion rate

The Ooyala Video Index found that mid-roll video ads are more effective than pre- and post-roll ads in monetization and engagement.

By David Kirkpatrick • Oct. 5, 2016

Twitter inks upfront Amplify ad deals with CW, Ford

The deal is one of Twitter’s largest video ad buys and will feature content from CW supported by ads from Ford.

By David Kirkpatrick • Oct. 5, 2016