Why data remains a marketing challenge – and how to tame it

The DMA’s 2016 Statistical Factbook found that data still confounds many marketers, and perhaps the best way to meet the challenge, experts say, is by thinking about training.

By David Kirkpatrick • May 26, 2016

Facebook is axing its FBX retargeting ad exchange

The move to end Facebook’s FBX ad exchange, which retargets audiences on non-Facebook sites, stems from limited utility offered by the desktop-only exchange.

By David Kirkpatrick • May 26, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Viral Chewbacca video a force for Kohl's with 140m views

Who knew a Chewbacca mask and some unbridled joy could produce Facebook Live’s top clip, ever?

By Daphne Howland • May 25, 2016

Facebook to show where Live videos get interesting so users can fast forward

For streamed Facebook Live videos, viewers can react in real time with comments and emojis the streamer can see. Now the social network is putting this engagement to use to help viewers find the best parts of Live video.

By David Kirkpatrick • May 24, 2016

Twitter tests integrating MoPub ads in Twitter Kit timelines

The test means the microblogging site will now allow marketers to directly reach non-Twitter users with tweet ads in third-party apps.

By David Kirkpatrick • May 18, 2016

Most of Facebook's 8B daily video views happen without sound

According to Digiday, multiple publishers, including LittleThings and Mic, report that as high as 85% of video views on Facebook are watched with the sound turned off.

By David Kirkpatrick • May 18, 2016

Facebook plans to sell video ads for other companies

The social network rolled out pre-, mid- and post-roll video ads on third-party publishers, pitting it in direct competition with Google in that space.

By David Kirkpatrick • May 17, 2016

Facebook shuts Mic's custom video ads down

Though Facebook has been putting emphasis on video on its platform lately, a video campaign by Mic using an overlaid banner ad was cut short by the social network.

By David Kirkpatrick • May 16, 2016

Netflix viewers reportedly avoid 160 hours of ads a year

The rise of digital has forced advertisers to redraw their ad budgets, cutting TV budgets in favor of digital. CordCutting.com's research illustrates the challenge facing the traditional TV advertising model.

By David Kirkpatrick • May 13, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 13, 2016

Amazon is taking on YouTube with its own video service

Amazon Video Direct is designed for professional creators who can earn royalties and ad revenue for uploaded videos.

By David Kirkpatrick • May 11, 2016

Periscope now lets users live stream via drones

As part of a series of updates, Twitter's Periscope also now allows users to search for and save live streams.

By David Kirkpatrick • May 10, 2016

Spotify is turning its data into a targeted ads asset

The digital music company teamed up with Krux, a data management platform, to optimize its streaming music user data. Spotify is also going to create an original video series.

By David Kirkpatrick • May 10, 2016

How Snapchat is charging a premium for interactive ads

Snapchat’s complicated relationship with advertisers has taken a new turn now that it’s asking a minimum of $40 CPM for interactive videos ads.

By David Kirkpatrick • May 9, 2016

Facebook goes after morning shows with branded content live stream

The morning show is in collaboration with DigitasLBI and will feature content by sponsor brands that will air on brand's Facebook Page news feeds.

By David Kirkpatrick • May 6, 2016

Time Inc. is launching a free ad-driven streaming video service

The move by Time is a reaction to a decline in print advertising revenue and a simultaneous rise in online video.

By David Kirkpatrick • May 6, 2016

How Birchbox uses Facebook Live videos to engage consumers

The online beauty retail brand believes live streaming can bring "people into the world of your brand."

By Natalia Angulo • May 5, 2016

Interpublic inks deal with YouTube, shifts $250M in ad spend away from TV

What made this deal different is that the ad dollars will come out of its clients’ TV advertising budgets rather than digital budgets.

By David Kirkpatrick • May 5, 2016

Yahoo goes big with video at its NewFront event

At its NewFront event, Yahoo announced video advertising was up 64% in 2015 and its users are watching 55% more videos as well as spending 85% more time with video content.

By David Kirkpatrick • May 5, 2016

Advertisers on Instagram can now use videos in Carousel ads

Advertisers can now include five videos, five images or any combination of the two, for viewers to swipe through in the successful ad format.

By David Kirkpatrick • May 4, 2016

Programmatic video company Virool plans vertical video ad unit

Vertical video has been seen as unique to Snapchat, but programmatic video distribution firm Virool looks to make waves by introducing a vertical video ad unit.

By David Kirkpatrick • May 3, 2016

IAB: Original digital video ad spending up 114% over last 2 years

Research from the IAB found spending on original video advertising is on the rise and the study showed that attending the Digital Content NewFronts event helped drive that increase among the surveyed.

By David Kirkpatrick • May 3, 2016

Snapchat inks deal with NBC for an exclusive Olympics channel on the app

Snapchat is teaming up with Comcast’s NBC to bring video highlights of the upcoming Summer Olympics to the social messaging app.

By David Kirkpatrick • May 2, 2016

Snapchat hits 10B daily video views, catches up to Facebook

Despite having a relatively small user base in the social media universe, Snapchat is achieving rapid growth in daily video views recently reaching the 10 billion mark.

By David Kirkpatrick • April 29, 2016

VC funds fuel almost half of all advertisers on Instagram

Research by Sensor Tower found that 45% of Instagram’s more than 200,000 advertisers received venture capital funding the past year.

By David Kirkpatrick • April 29, 2016