Video: Page 172
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L'Oréal builds out influencer marketing with shoppable video
The beauty brand taps tech firm dubdub for video content that can "generate direct sales."
By David Kirkpatrick • Dec. 13, 2016 -
Facebook combines live, 360-degree video for more immersive real-time viewing
National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station.
By Chantal Tode • Dec. 12, 2016 -
Taco Bell tells 'Taco Tales' with weekly YouTube series
The three-minute vignettes tell stories rather than pitch products.
By David Kirkpatrick • Dec. 9, 2016 -
Snap Inc., Turner extend partnership with original shows, collaborative ad sales
Properties like Adult Swim and TBS are creating programming specifically for Snapchat.
By Peter Adams • Dec. 8, 2016 -
Deep Dive
Digital marketing's biggest wins and losses in 2016
This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.
By Chantal Tode • Dec. 8, 2016 -
Clorox, AOL team up for emotionally driven 360-degree video campaign
The immersive experience hopes to draw consumer attentions toward a lack of safe drinking water in Peru.
By David Kirkpatrick • Dec. 7, 2016 -
IAB: New native ad formats will include virtual reality
Marketers can also expect more organic options in messaging apps next year.
By David Kirkpatrick • Dec. 6, 2016 -
Nielsen: ESPN subscriber count continues to plummet after historic blow
October saw the sports network's worst loss of subscribers ever, and November didn't fare much better.
By David Kirkpatrick • Dec. 1, 2016 -
Twitter goes 'Rogue One' with Star Wars live streaming event
People Magazine is teaming up with the micro-blogging site to show exclusive content from the new film.
By David Kirkpatrick • Nov. 30, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Snapchat users cut short video ad views
Interstitial spots on the platform average less than 3 seconds a view.
By David Kirkpatrick • Nov. 29, 2016 -
Snickers to take over WWE's YouTube page in WrestleMania promotion
The candy maker partnered with the wrestling organization for a number of tie-ins.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
P&G gets behind extra short ads
Some of the CPG giant's video spots are now as short as six seconds in an effort to address ad-skipping behavior.
By David Kirkpatrick • Nov. 28, 2016 -
Macy's Thanksgiving Day Parade marches beyond TV with streaming, 360-degree video
For the first time since 1952, the event will be shown on channels other than the NBC telecast.
By David Kirkpatrick • Nov. 23, 2016 -
Google and Good team up for digital-first music festival
GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance.
By David Kirkpatrick and Chantal Tode • Nov. 23, 2016 -
Facebook is testing real-time ads to promote live video broadcasts
The social media giant is putting a number of resources into making live video streaming a success.
By David Kirkpatrick • Nov. 23, 2016 -
Amazon looks to bring live sports to Prime members
The popular streaming service could pose a threat to linear and pay cable TV broadcasters.
By David Kirkpatrick • Nov. 22, 2016 -
Instagram Stories integrates live video
Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth
By Peter Adams • Nov. 21, 2016 -
Retrieved from Amazon on November 17, 2016
Amazon promotes original content via Echo game
Owners of the smart speaker can unlock additional video for the new original series The Grand Tour via a trivia game.
By David Kirkpatrick • Nov. 17, 2016 -
Report: Ad quality push fails to recognize urgent need for more systemic change
The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.
By Chantal Tode • Nov. 17, 2016 -
Facebook issues extensive apology as more metrics mistakes surface
The company is taking a number of steps to fix its growing list of measurement issues.
By Chantal Tode • Nov. 16, 2016 -
DoubleClick's new betas address mobile, video growth
Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance.
By David Kirkpatrick • Nov. 16, 2016 -
Twitter NBA live programming nets first big advertisers
Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.
By Peter Adams • Nov. 16, 2016 -
Deep Dive
How marketers are wrapping up holiday mobile SEO
Experts offer their take on what's working for organic mobile search this holiday season.
By David Kirkpatrick • Nov. 16, 2016
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