GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Macy's taps social media to spread the Santa spirit

The campaign is an attempt by the retailer to counteract some of the negativity on the internet. 

By David Kirkpatrick • Nov. 15, 2016

Instagram is getting live video

After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content. 

By David Kirkpatrick • Nov. 14, 2016

Are Snapchat's Spectacles more than just a 'toy'?

The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.

By Peter Adams • Nov. 14, 2016

Study: Values not money motivate influencers

Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.

By David Kirkpatrick • Nov. 11, 2016

Pandora rolls out Harmonic Audio Network for advertisers

Brands will be able to buy in-stream audio inventory across digital audio platforms. 

By David Kirkpatrick • Nov. 11, 2016

Facebook's AI push brings real-time image processing onto phones

The Caffe2Go platform could take user-generated content to a new level.

By Chantal Tode • Nov. 9, 2016

Facebook tunes in for TV ads

The company is testing selling spots to set-top boxes. 

By David Kirkpatrick • Nov. 7, 2016

Periscope gets presidential with selfie masks

Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.

By David Kirkpatrick • Nov. 7, 2016

BuzzFeed News to stream election night coverage on Twitter

The exclusive live broadcast might last up to five hours. 

By David Kirkpatrick • Nov. 4, 2016

Facebook eclipses 1B daily active users on mobile

Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.

By David Kirkpatrick • Nov. 3, 2016

How Marriott is rewriting the script for branded content

Original scripted videos are drawing large audiences and even turning into a revenue-generating opportunity for the hospitality chain and other brands. 

By Chantal Tode • Nov. 3, 2016

IAB: Digital ads hit record spend in first half of 2016

A key takeaway for marketers is how much mobile is driving change in the media landscape. 

By David Kirkpatrick • Nov. 2, 2016

Hulu, Strata team up on ad buying platform for streaming service

The partnership aims to help advertisers buy ads for streaming programming as they would on local linear TV.

By David Kirkpatrick • Nov. 2, 2016

Facebook faces class action suit over inflated video metrics

The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.  

By David Kirkpatrick • Nov. 2, 2016

Musical.ly is a rising star in short live video streaming

The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat. 

By David Kirkpatrick • Nov. 1, 2016

Live streaming video: Getting tactical

In the second half of our two-part series, experts share their tips for going live. 

By David Kirkpatrick • Oct. 31, 2016

What's Facebook dressing up as for Halloween? Snapchat, apparently

New video features on the platform — including virtual 'Masks' — look spookily familiar.

By Peter Adams • Oct. 31, 2016

Verizon nabs Vessel to boost over-the-top video play

The startup's standalone service will be shuttered next week.

By David Kirkpatrick • Oct. 28, 2016

Even Hillary Clinton likes influencer marketing

The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars. 

By David Kirkpatrick • Oct. 28, 2016

Apple unifies TV viewing experience with new app

Users can watch TV shows and movies from multiple sources in one place.

By Chantal Tode • Oct. 27, 2016

Vine withers as Twitter shuts down video-looping app

The six-second video-looping service, used by many marketers, has watched competition heat up. 

By Chantal Tode • Oct. 27, 2016

Macy's campaign with Google lifted product consideration by 60%

The duo partnered for an online music festival, running TrueView Discovery ads and Shoppable Cards spots.

By David Kirkpatrick • Oct. 27, 2016

Live streaming video: How marketers can pick the right platform

In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.

By David Kirkpatrick • Oct. 26, 2016

With Time Warner deal, AT&T aims to be mobile entertainment powerhouse

The proposed $85 billion merger is likely to face scrutiny over antitrust concerns. 

By Chantal Tode • Oct. 24, 2016