Starbucks taps Simpsons writers for new animated series

1st&Main will creatively re-imagine moments that happen in stores across the country.

By David Kirkpatrick • Dec. 15, 2016

Twitter finally debuts live video for users

Broadcasting immersive video in real-time from the platform’s apps is now possible. 

By Chantal Tode • Dec. 14, 2016

Facebook splits Oculus into 2 teams as VR tech accelerates

CEO Brendan Iribe steps down to take over the PC VR division while the other side will focus on mobile.

By David Kirkpatrick , Peter Adams • Dec. 14, 2016

YouTube, Elton John team up for global talent competition

Building closer ties with the music industry is a key goal for the social video platform. 

By David Kirkpatrick • Dec. 13, 2016

L'Oréal builds out influencer marketing with shoppable video

The beauty brand taps tech firm dubdub for video content that can "generate direct sales."

By David Kirkpatrick • Dec. 13, 2016

Facebook combines live, 360-degree video for more immersive real-time viewing

National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station. 

By Chantal Tode • Dec. 12, 2016

Taco Bell tells 'Taco Tales' with weekly YouTube series

The three-minute vignettes tell stories rather than pitch products.

By David Kirkpatrick • Dec. 9, 2016

Snap Inc., Turner extend partnership with original shows, collaborative ad sales

Properties like Adult Swim and TBS are creating programming specifically for Snapchat.  

By Peter Adams • Dec. 8, 2016

Digital marketing's biggest wins and losses in 2016

This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.

By Chantal Tode • Dec. 8, 2016

Clorox, AOL team up for emotionally driven 360-degree video campaign

The immersive experience hopes to draw consumer attentions toward a lack of safe drinking water in Peru.

By David Kirkpatrick • Dec. 7, 2016

IAB: New native ad formats will include virtual reality

Marketers can also expect more organic options in messaging apps next year. 

By David Kirkpatrick • Dec. 6, 2016

Nielsen: ESPN subscriber count continues to plummet after historic blow

October saw the sports network's worst loss of subscribers ever, and November didn't fare much better.

By David Kirkpatrick • Dec. 1, 2016

Twitter goes 'Rogue One' with Star Wars live streaming event

People Magazine is teaming up with the micro-blogging site to show exclusive content from the new film.

By David Kirkpatrick • Nov. 30, 2016

The 2016 Dive Awards for marketing

From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.

By Chantal Tode • Nov. 29, 2016

Snapchat users cut short video ad views

Interstitial spots on the platform average less than 3 seconds a view. 

By David Kirkpatrick • Nov. 29, 2016

Snickers to take over WWE's YouTube page in WrestleMania promotion

The candy maker partnered with the wrestling organization for a number of tie-ins.

By David Kirkpatrick • Nov. 29, 2016

Why marketers must make an emotional connection in an era of discontent

As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.

By Chantal Tode • Nov. 28, 2016

P&G gets behind extra short ads

Some of the CPG giant's video spots are now as short as six seconds in an effort to address ad-skipping behavior.

By David Kirkpatrick • Nov. 28, 2016

Macy's Thanksgiving Day Parade marches beyond TV with streaming, 360-degree video

For the first time since 1952, the event will be shown on channels other than the NBC telecast.

By David Kirkpatrick • Nov. 23, 2016

Google and Good team up for digital-first music festival

GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance. 

By David Kirkpatrick and Chantal Tode • Nov. 23, 2016

Facebook is testing real-time ads to promote live video broadcasts

The social media giant is putting a number of resources into making live video streaming a success.

By David Kirkpatrick • Nov. 23, 2016

Amazon looks to bring live sports to Prime members

The popular streaming service could pose a threat to linear and pay cable TV broadcasters.

By David Kirkpatrick • Nov. 22, 2016

Instagram Stories integrates live video

Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth  

By Peter Adams • Nov. 21, 2016

Amazon promotes original content via Echo game

Owners of the smart speaker can unlock additional video for the new original series The Grand Tour via a trivia game.

By David Kirkpatrick • Nov. 17, 2016

Report: Ad quality push fails to recognize urgent need for more systemic change

The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.

By Chantal Tode • Nov. 17, 2016