For 135-year-old Quaker Oats, a campaign focused on the new

Deemed "Oatober," the new series of promos features original video content starring Katie Holmes and an Oatmeal Bowl event in New York.

By David Kirkpatrick • Oct. 4, 2016

ANA calls for audit of Facebook's metrics after video viewing scandal

The head of the Association of National Advertisers urged the social media giant to step up its game on much-needed transparency. 

By Chantal Tode • Sept. 30, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook, YouTube net significant numbers in debate streams

Twitter still hasn’t provided data on its broadcast, but YouTube set a record for political event coverage with more than 88 million views.

By David Kirkpatrick • Sept. 29, 2016

YouTube ramps up offline viewing via new Go app

The Google division has overhauled its smartphone experience to eliminate connectivity as a barrier for users.

By Chantal Tode • Sept. 28, 2016

IAB overhauls ad guidelines to address autoplay video, emerging formats

The organization wants to make digital ads less invasive and more flexible across screens. 

By Chantal Tode • Sept. 27, 2016

Facebook Canvas ads get 360-degree video treatment

The social media platform is also letting marketers link ads together to create ongoing brand stories. 

By David Kirkpatrick • Sept. 27, 2016

American Family Insurance taps AOL's new VR, 360 video ads

The campaign will include branded content as well as immersive ads on desktop and mobile.

By Chantal Tode • Sept. 26, 2016

Google pits YouTube impressions against TV with AdWords update

Leading up to the start of Advertising Week Monday, the tech company detailed several tweaks that position its advertising solutions as a superior method of consumer engagement over traditional television spots.  

By Peter Adams • Sept. 26, 2016

Facebook inflated video ad metrics for last two years

The average time spent watching videos on the platform may have been overestimated by as much as 80%, according to a report. 

By Chantal Tode • Sept. 23, 2016

YouTube joins the live streaming party for presidential debates

Facebook, Twitter and YouTube all have deals to live stream the upcoming presidential debates.

By David Kirkpatrick • Sept. 22, 2016

New deal sends TheChive's video platform to the seas

The popular guy-centric site has signed on to stream video on Royal Caribbean cruises, a continuation of its expansion past the traditional web space. 

By David Kirkpatrick • Sept. 22, 2016

Report: Mobile devices account for more than half of online video views

New video research from Ooyala emphasizes the importance of "power user" engagement. 

By David Kirkpatrick • Sept. 22, 2016

Facebook, Twitter square off on live streaming presidential debates

Each has brokered media deals to go live on Monday. 

By David Kirkpatrick • Sept. 21, 2016

4A's threatens to expel agencies that violate new transparency standards

The association is adopting a tougher stance on transparency in the wake of a bombshell report that found agencies are not disclosing media rebates to clients. 

By Chantal Tode • Sept. 20, 2016

Urban Outfitters is among brands using Curalate's Tilt vertical video tech

Vertical video is a popular format for mobile users, particularly younger demographics such as Gen Z and millennials.

By David Kirkpatrick • Sept. 20, 2016

Pandora broadcasts new paid service; legacy platform to better integrate ads

The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model. 

By David Kirkpatrick • Sept. 16, 2016

Twitter's NFL live streaming debut is a hit — except with ad blockers

The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch. 

By Davide Savenije • Sept. 16, 2016

Google, P&G, industry groups try to repair broken consumer trust in online ads

Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.

By Chantal Tode • Sept. 16, 2016

YouTube's TrueView opens actionable ads to more marketers

Google continues to widen the appeal of its video ads with actionable, performance-based options.

By Chantal Tode • Sept. 15, 2016

Traditional prime-time TV ratings took big hit over last year

Out of the big four traditional TV networks, only NBC saw gains in prime-time viewership as digital live streams increasingly encroach on their territory. 

By David Kirkpatrick • Sept. 15, 2016

Twitter lands on several TV streaming services, expanding audience reach

The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.

By David Kirkpatrick • Sept. 15, 2016

YouTube launches Community tab for creators

The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators. 

By David Kirkpatrick • Sept. 14, 2016

Study: Digital growing fast, but TV ain't dead yet

Digital channels have been chipping away at linear TV, but a new report predicts spending on TV will increase next year. 

By David Kirkpatrick • Sept. 12, 2016

Facebook enables brands to cross-post videos produced by publishers

The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.

By David Kirkpatrick • Sept. 9, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016