Marketers can now create Facebook Slideshow ads on mobile

The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

By David Kirkpatrick • Aug. 24, 2016

Study: 25% of Instagram ads are now video

The increase comes as Facebook and Instagram are putting a growing emphasis on video ads. 

By David Kirkpatrick • Aug. 24, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook launches Lifestage, new social video app for teens

With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well. 

By David Kirkpatrick • Aug. 23, 2016

Twitter study shows feed experience makes video ads more memorable

The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.

By David Kirkpatrick • Aug. 22, 2016

To attract mainstream advertisers, porn sites offer prize of $100K in free advertising

Brands may not want to be linked to adult content, but Pornhub and RedTube are challenging that line of thinking with a significant prize if brands win its global advertising contest. 

By David Kirkpatrick • Aug. 19, 2016

Instagram goes after Snapchat with curated video feature

The move comes as the social platforms fight to match each other's features.

By David Kirkpatrick • Aug. 18, 2016

NBC gets an Olympic-sized brand recognition bounce

According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..

By David Kirkpatrick • Aug. 18, 2016

Pinterest debuts native video ads

The move into video advertising comes as other major social platforms, such as Facebook, are betting big on video.

By Davide Savenije • Aug. 17, 2016

Google announces new apps for video calling and chat

Seen as Google's successor to Hangouts for everyday consumers, Duo will allow iOS and Android consumers to video chat on a one-to-one basis. 

By David Kirkpatrick • Aug. 17, 2016

Google drops Google+ Hangouts on Air in favor of YouTube Live

As the major social media platforms move into live streaming, Google+ is getting out of it.

By David Kirkpatrick • Aug. 16, 2016

Study: Marketers prefer social media over ad networks for digital video ads

The study suggests marketers prefer sharing video on social media over other ways of getting that message to consusers. 

By David Kirkpatrick • Aug. 16, 2016

Rio Olympics' digital streams surpass combined total of last two games

While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.

By David Kirkpatrick • Aug. 15, 2016

Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016

NBC sees strong Olympics viewership for digital streams

The network's traditional TV broadcast may have taken a hit over tape delays and ad interruptions, but its digital live streams boast positive numbers.

By David Kirkpatrick • Aug. 9, 2016

Publishers' organic reach on Facebook has dropped 52% since 2015

Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.

By David Kirkpatrick • Aug. 8, 2016

Pinterest to launch native video tool

Retailers will soon be able to create how-to videos that provide tips and show off products to potential shoppers.

By Corinne Ruff • Aug. 5, 2016

Instagram takes page from Snapchat with new 'Stories' feature

Facebook and Instagram have flipped the script on Snapchat by essentially recreating its unique Stories feature. It even has the same name. 

By Davide Savenije , David Kirkpatrick • Aug. 3, 2016

Google aims to be Olympics' digital hub with search results, event highlights, and live streams

People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.

By David Kirkpatrick • Aug. 3, 2016

LinkedIn launches its first video feature in news feed

The B2B social network invited more than 500 influencers to create 30-second, Q&A-style videos for the platform.

By David Kirkpatrick • Aug. 3, 2016

Facebook testing ads on Facebook Live video streams

The social network is testing mid-roll video ads instead of pre-roll ads, which CEO Mark Zuckerberg previously said harm the user experience. 

By David Kirkpatrick • Aug. 3, 2016

Study: 71% of marketers to run video ads on social media in next year

Video is becoming an increasingly important format on mobile and social.

By David Kirkpatrick • Aug. 2, 2016

Report: 12% of native ads are not labeled

Marketers find native ads effective, but concerns over the blurred lines between sponsored content and editorial content are growing.

By David Kirkpatrick • Aug. 2, 2016

Facebook, Twitter court YouTube influencers to boost live video offerings

Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along. 

By David Kirkpatrick • Aug. 2, 2016

Facebook partners with NBC to live stream exclusive content from Olympics

Facebook and Instagram will post Olympic highlights, recaps and interviews. 

By David Kirkpatrick • Aug. 1, 2016

Report: Agency clients favor TV ads above all else

Digital is eating into TV's share of the advertising market and is poised to surpass TV in ad spending by 2017. 

By David Kirkpatrick • July 29, 2016