VC funds fuel almost half of all advertisers on Instagram

Research by Sensor Tower found that 45% of Instagram’s more than 200,000 advertisers received venture capital funding the past year.

By David Kirkpatrick • April 29, 2016

Yahoo study: Screen alignment matters for video ads

Research from Yahoo and Nielsen & Hunter Qualitative on video advertising found that screen alignment impacts success, emotion resonates with millennials and the native video ad format works.

By David Kirkpatrick • April 29, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Publishers: Twitter offers better video ad revenue split than rivals

Pre-roll video ad revenue on Twitter is split evenly between Twitter and the video creator for a select group of partners.

By David Kirkpatrick • April 28, 2016

Tubular Labs looks to be the measurement standard for branded video

Tubular Labs wants to let brands know how branded and influencer videos perform in contrast with average comparable videos.

By David Kirkpatrick • April 28, 2016

Video Advertising Bureau looks to put TV and digital on equal footing

The Video Advertising Bureau, a trade group that includes TV networks, is recommending average audience as a standard for comparing traditional and digital platforms.

By David Kirkpatrick • April 27, 2016

AdWords rolls out new 6-second Bumper video ad format

YouTube Bumper video ads are an unskippable six-second format that Google describes as "little haikus of video ads."

By David Kirkpatrick • April 27, 2016

Facebook is building a standalone camera app: WSJ

The standalone camera app is designed to increase content creation to share on the parent platform.

By David Kirkpatrick • April 26, 2016

Mars goes to YouTube to market 3 Musketeers to Gen Z

To introduce the 3 Musketeers brand to Gen Z, Mars is running a digital-only campaign featuring three unknown teens it hopes to turn into social media influencers.

By David Kirkpatrick • April 24, 2016

Sony's digital streaming service Crackle will come with VR ads

Sony claims it will be the first streaming service to support virtual reality-enabled advertising opportunities. 

By Davide Savenije • April 22, 2016

In-store video ads attract shoppers' eyeballs—and loyalty: Study

Watching digital displays helped time in checkout lines pass more quickly for 84% of consumers surveyed, according to the findings of a new study.

By Kelsey Lindsey • April 21, 2016

Facebook is making it easier to move TV campaigns to mobile

As part of larger blog post on improving mobile video performance, Facebook offered detailed tips on taking TV creative and adapting it for mobile.

By David Kirkpatrick • April 21, 2016

AOL snaps up VR firm Ryot

In a move that helps AOL keep up with Facebook and Google in virtual reality technology, it acquired VR and 360-degree video firm Ryot.

By David Kirkpatrick • April 21, 2016

YouTube is tracking video ads to offline sales conversions

YouTube and Oracle Data Cloud have teamed up to offer marketers measurement capabilities to monitor the impact video ads have on offline sales.

By David Kirkpatrick • April 20, 2016

Hootsuite adds video integrations with Facebook and YouTube

The social media management platform is now offering its users the ability to manage videos across a range of social media platforms, including Twitter, Instagram, Facebook and YouTube.

By David Kirkpatrick • April 20, 2016

Digital video advertising brings budgeting issues

When video ad spending was limited to linear TV, budgeting was relatively straightforward for marketers. With the pivot to digital video come challenges that include platform, publisher and measurement questions.

By David Kirkpatrick • April 19, 2016

Interactive video ads are coming to Facebook and Instagram

Interactive videos have become a popular ad format that allow viewers to get more information by taking action during the ad, and now, both Facebook and Instagram are offering the format.

By David Kirkpatrick • April 19, 2016

YouTube ups its live streaming video ante with 360-degree capability

Coming around a year after offering 360-degree video, and just days after Facebook went big on the format at its F8 conference, YouTube is bringing 360-degree video to its live streaming.

By David Kirkpatrick • April 19, 2016

Liberty Mutual's 360-degree Facebook video ad racks up millions of views

Liberty Mutual used the 360-degree video ad format to create multiple narratives within one ad, which has been viewed already more than 4.4 million times.

By David Kirkpatrick • April 18, 2016

Instagram adds videos to Explore, which could help brands stand out

And with the looming algorithm change, the new video channels in the Explore tab stand to help brands both stand out and amplify their reach.

By David Kirkpatrick • April 15, 2016

Inside the rising star of live-streaming video marketing

From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings of the marketing world.

By David Kirkpatrick • April 14, 2016

Facebook bets big on chatbots in Messenger app

Highlights from Facebook's F8 developers conference include a live video API for all devices and sponsored chats on Messenger.

By David Kirkpatrick • April 13, 2016

IAB: Millennials prefer short video ads on mobile

Millennials have a shorter attention span for video ads, according to research, but the older demographic of 35-54 year olds prefers traditional 30-second video ads.

By David Kirkpatrick • April 12, 2016

New York Magazine's Instagram strategy pays off

New York Magazine grew its Instagram followers from 190,000 to more than 475,000 over the past year as part of a concentrated effort to increase followers and engagement on the platform.

By David Kirkpatrick • April 12, 2016

Facebook's letting publishers post branded content to pages

Even though Facebook is rolling out options to help publishers get revenue from the social media giant, a traffic analytics company reported that publishers’ traffic from Facebook dropped 20% from January to March.

By David Kirkpatrick • April 11, 2016

How ALS 'Ice Bucket Challenge' nabbed top spot at IAB's 2015 Mixx Awards

The Interactive Advertising Bureau’s 2015 Mixx Awards feature campaigns from long-form video to mobile marketing, which are chosen by a panel of industry insiders.

By David Kirkpatrick • April 11, 2016