Yahoo announces Tiles, a new 360-degree image-focused mobile ad format

Yahoo used Cannes Lions as the platform to announce the new mobile ad format.

By David Kirkpatrick • June 22, 2016

Tumblr to launch live video today

Joining a growing trend on social media, Tumblr has been enigmatically teasing a new live video feature.

By David Kirkpatrick • June 21, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Twitter rolls out live video button

In the wake of Facebook's ambitious push into live video, Twitter is moving to emphasize live video and integrate its Periscope offering on the microblogging social platform.

By David Kirkpatrick • June 20, 2016

Pew Research: Mobile made up over 50% of digital ad revenue in 2015

The annual Pew report gives the industry a wide-ranging look at how people are consuming media. 

By David Kirkpatrick • June 17, 2016

Research: Visual content drives social media engagement

Producing quality visual content is vital in maximizing engagement on social media platforms — and essential to reaching audiences on platforms such as Snapchat, Instagram and Pinterest.

By David Kirkpatrick • June 16, 2016

Facebook VP predicts platform 'will be definitely mobile' and 'probably all video' in 5 years

Bullish on video, Facebook is seeing a decline in text, a trend reinforced by the mainstream use of emojis, images, GIFs, videos and other rich media on social platforms. 

By David Kirkpatrick • June 16, 2016

Snapchat launches highly-anticipated ad partner program and API

Snapchat's latest moves should make it an even more attractive outlet for advertising dollars and help marketers reach its highly-coveted user base. 

By David Kirkpatrick • June 14, 2016

Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016

IAB: Q1 US ad spend reaches record $15.9B high

The Q1 ad revenue figure represents a 21% year-over-year increase, the largest quarterly boost in over four years.

By David Kirkpatrick • June 10, 2016

It's a mobile-first world: Why marketers would be smart to make the leap

However, per Mary Meeker's latest Internet Trends report, not all marketers have gotten the message, which is contributing to a $22 billion gap in ad spending.

By David Kirkpatrick • June 9, 2016

PwC sees mobile ad growth outpacing all other channels

Mobile search and video advertising was seen as two particularly high growth areas in the PwC global entertainment and media outlook for 2016-2020.

By David Kirkpatrick • June 9, 2016

Pandora to focus on native video ads for mobile users

The music streaming service is shifting its mobile app advertising toward responsive display and video ads.

By David Kirkpatrick • June 9, 2016

GE set to kick off Olympics-based 'Drone Week'

This year’s Drone Week will begin on June 13 and will feature live content filmed from drones that spotlights GE technology involved with the Summer Olympics.

By David Kirkpatrick • June 8, 2016

Univision, Fox Sports turn to Twitter to stream Copa America highlights

Twitter may be facing investor questions, but it remains one of the go-to social media outlets for sports.This particular campaign falls under the Twitter Amplify advertising unit.

By David Kirkpatrick • June 7, 2016

11 takeaways for marketers from Mary Meeker's 2016 Internet Trends report

The highly-anticipated report points toward a mobile-first, data-rich and video-heavy future for online advertising.

By Natalia Angulo • June 6, 2016

Twitter is testing carousel ads in promoted tweets

Carousel ads are a popular format on Instagram and Facebook, and now Twitter is getting into the act by letting marketers promote multiple tweets with one ad.

By David Kirkpatrick • June 6, 2016

Facebook's new algorithm causing publishers to reach 42% fewer people

Research by SocialFlow found that stories posted to Facebook reached an average of 68,000 users in May compared to 117,000 in January.

By David Kirkpatrick • June 6, 2016

AppNexus begins closed beta on free video viewability tool

Video has become a premiere content type, especially on mobile, and viewability has long been an issue for all digital ads. AppNexus’ new tool helps marketers tackle both areas.

By David Kirkpatrick • June 6, 2016

Inside Lexus and Yahoo's March Madness real-time campaign win

Lexus’ campaign around the March Madness tournament featured a custom game and integration across handful of Yahoo marketing channels that outperformed auto industry benchmarks by four times.

By David Kirkpatrick • June 3, 2016

Twitter releases new automation tools for pre-roll video ads

The new tool supports Video Ad Serving Templates (VAST) through Twitter API partners and allows marketers to serve pre-roll ads of any length in front of premium mobile videos.

By David Kirkpatrick • June 3, 2016

How Coke and Nestle are reaching global users via Facebook's Slideshow

Facebook’s Slideshow feature was designed for mobile users in low bandwidth areas, such as emerging markets, where video ads are too data intensive.

By David Kirkpatrick • June 3, 2016

Dos Equis reveals new Most Interesting — stand-ins

Digital spots will feature TV star and sportscaster Erin Andrews and actor Luis Guzman, but the brand confirmed to Ad Age that neither are official replacements for the Most Interesting Man.

By Carolyn Heneghan • June 2, 2016

Mary Meeker's Internet Trends report points to video's social media dominance

Meeker's annual Internet Trends report, released Wednesday, showed overall slowed growth of the internet and revealed messaging apps could possibly replace the home screen.

By David Kirkpatrick • June 2, 2016

Study: Interactive media taking over content marketing

Research from TeamPeople on U.S. audiovisual executives found that content marketing, internal brand promotion and paid social media campaigns are the top-cited areas for interactive media.

By David Kirkpatrick • June 1, 2016

Publishers on Facebook seeing declines in non-video content engagement

Research by analytics firm NewsWhip found that while Facebook continues to emphasize video, other content posted by media companies has been facing lowered engagement over the last few months.

By David Kirkpatrick • June 1, 2016