Video: Page 170
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Study: Publishers' native Facebook videos get 268% more shares than article links
Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers.
By David Kirkpatrick • July 18, 2016 -
Facebook gives live video streamers the power to restrict their audience
Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.
By David Kirkpatrick • July 18, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
After Pokemon Go: What marketers need to know about augmented and virtual reality
The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.
By David Kirkpatrick • July 15, 2016 -
New data shows how Facebook and Instagram users are different
Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users.
By David Kirkpatrick • July 15, 2016 -
Study: 63% of marketers plan to spend more on video in 2017
Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.
By David Kirkpatrick • July 14, 2016 -
Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook
Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.
By David Kirkpatrick • July 14, 2016 -
Twitter reaches deal to live stream Democratic, Republican conventions
With the CBS News deal, Twitter continues to bolster its presence in live video streaming.
By David Kirkpatrick • July 12, 2016 -
Do you need sound for videos on social media?
Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively.
By David Kirkpatrick • July 11, 2016 -
Report: After NFL deal, Twitter in talks for more live sports video streams
After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode.
By David Kirkpatrick • July 11, 2016 -
Twitter debuts first live stream broadcast
In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.
By David Kirkpatrick • July 7, 2016 -
Research: Only 1% of Fortune 500 brands' Instagram interactions are comments
Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.
By David Kirkpatrick • July 7, 2016 -
Mobile video ads are punching through the noise, new research indicates
In an increasingly mobile-first world, video is making major inroads.
By David Kirkpatrick • July 6, 2016 -
Report: Publishers see strong video performance on Facebook
As the social media platform's new algorithm takes hold, video may be the light at the end of the tunnel for publishers losing Facebook reach.
By Davide Savenije • July 5, 2016 -
Study: 84% of internet users will watch Olympics on TV, but many will also use second screens
Less than half of U.S. internet users will watch the games live on their computers.
By Davide Savenije • July 5, 2016 -
With new report, IAB aims to clear up confusion around programmatic video solutions
Seeing a need to clear the air on programmatic video, the Interactive Advertising Bureau released a new white paper explaining the spectrum of automation in the space.
By David Kirkpatrick • July 1, 2016 -
Nielsen: 18-49-year-olds spend most time on digital, not live TV
Live TV tops time spent for all users, but digital is gaining quickly, especially among younger users.
By David Kirkpatrick • June 28, 2016 -
Report: Twitter close to announcing new live video deals
Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."
By David Kirkpatrick • June 27, 2016 -
YouTube brings live streaming video to mobile
In a bid to catch up with Facebook and Twitter, YouTube is now letting users live stream video from their mobile devices.
By David Kirkpatrick • June 27, 2016 -
Instagram rolls out 'Picked for you' video recommendations
The new feature comes as an organizing algorithm on the “explore” tab.
By David Kirkpatrick • June 24, 2016 -
YouTube's Brand Partner Program ready to educate ad agencies
YouTube’s Brand Partner Program is offering education on making the most of its platform for brand marketers and now adds a focus for agencies.
By David Kirkpatrick • June 24, 2016 -
Want to get an app installed? Understand your audience
That's the conclusion of research involving 10 billion mobile ad impressions.
By David Kirkpatrick • June 24, 2016 -
Facebook ready to test ads on streaming video
The company is looking for ways to help Facebook Live content producers monetize their efforts.
By David Kirkpatrick • June 24, 2016 -
Facebook announces Audience Insights API, slideshow enhancements
Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.
By David Kirkpatrick • June 23, 2016 -
Facebook inks 140 deals with media, celebrities to bolster live video content
Facebook has seeded its Facebook Live streaming video feature with professional talent after inking contracts with a range of media companies and celebrities.
By David Kirkpatrick • June 22, 2016 -
Twitter, Vine extend video lengths to 140 seconds
It's not yet clear how users on Vine, long known for its iconic six second video limit, will react to the new format.
By David Kirkpatrick • June 22, 2016
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