Video: Page 170
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Deep Dive
How Marriott is rewriting the script for branded content
Original scripted videos are drawing large audiences and even turning into a revenue-generating opportunity for the hospitality chain and other brands.
By Chantal Tode • Nov. 3, 2016 -
IAB: Digital ads hit record spend in first half of 2016
A key takeaway for marketers is how much mobile is driving change in the media landscape.
By David Kirkpatrick • Nov. 2, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Hulu, Strata team up on ad buying platform for streaming service
The partnership aims to help advertisers buy ads for streaming programming as they would on local linear TV.
By David Kirkpatrick • Nov. 2, 2016 -
Facebook faces class action suit over inflated video metrics
The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.
By David Kirkpatrick • Nov. 2, 2016 -
Musical.ly is a rising star in short live video streaming
The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat.
By David Kirkpatrick • Nov. 1, 2016 -
Deep Dive
Live streaming video: Getting tactical
In the second half of our two-part series, experts share their tips for going live.
By David Kirkpatrick • Oct. 31, 2016 -
What's Facebook dressing up as for Halloween? Snapchat, apparently
New video features on the platform — including virtual 'Masks' — look spookily familiar.
By Peter Adams • Oct. 31, 2016 -
Verizon
Verizon nabs Vessel to boost over-the-top video play
The startup's standalone service will be shuttered next week.
By David Kirkpatrick • Oct. 28, 2016 -
Even Hillary Clinton likes influencer marketing
The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars.
By David Kirkpatrick • Oct. 28, 2016 -
Apple unifies TV viewing experience with new app
Users can watch TV shows and movies from multiple sources in one place.
By Chantal Tode • Oct. 27, 2016 -
Vine withers as Twitter shuts down video-looping app
The six-second video-looping service, used by many marketers, has watched competition heat up.
By Chantal Tode • Oct. 27, 2016 -
Macy's campaign with Google lifted product consideration by 60%
The duo partnered for an online music festival, running TrueView Discovery ads and Shoppable Cards spots.
By David Kirkpatrick • Oct. 27, 2016 -
Deep Dive
Live streaming video: How marketers can pick the right platform
In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.
By David Kirkpatrick • Oct. 26, 2016 -
With Time Warner deal, AT&T aims to be mobile entertainment powerhouse
The proposed $85 billion merger is likely to face scrutiny over antitrust concerns.
By Chantal Tode • Oct. 24, 2016 -
Is Instagram getting live streaming video?
The move wouldn’t be a surprise given parent company Facebook's recent investments in the space.
By David Kirkpatrick • Oct. 24, 2016 -
Report: AT&T spoke with Time Warner about possible acquisition
While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry.
By Chantal Tode • Oct. 21, 2016 -
PBS produces first-ever Snapchat-native documentaries
Two new shorts were created specifically for the app.
By David Kirkpatrick • Oct. 21, 2016 -
USA Today Network launches weekly VR news show
The program will showcase the immersive technology's storytelling possibilities and the media company’s in-house production.
By David Kirkpatrick • Oct. 20, 2016 -
Report: Google lines up broadcast partners for 'Unplugged' online TV service
The new service will offer an alternative to cable with a “skinny” bundle of live TV channels.
By Chantal Tode • Oct. 20, 2016 -
Facebook Live adds audience-building tools
The new API is a response to publisher demands for a better way to reach viewers.
By David Kirkpatrick • Oct. 19, 2016 -
Walmart's Vudu expands with free ad-supported streaming movies
The retailer hopes to attract advertisers and a wider audience with Movies on Us.
By David Kirkpatrick • Oct. 19, 2016 -
Netflix's Q3 customer growth surpasses expectations
The digital entertainment company added more than 3 million new subscribers on the back of an original content strategy bolstered by shows like "Stranger Things" and "Narcos."
By David Kirkpatrick • Oct. 18, 2016 -
Google struggles with accreditation for mobile web metrics
Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem.
By David Kirkpatrick • Oct. 17, 2016 -
qi.com
Conversational video ads could be coming soon
AI-powered video campaigns will create live dialogs with consumers.
By David Kirkpatrick • Oct. 17, 2016 -
Facebook plugs into TV streaming
New tech will allow users to stream the social media company's video directly onto their televisions.
By David Kirkpatrick • Oct. 17, 2016
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