Video: Page 169
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Snickers to take over WWE's YouTube page in WrestleMania promotion
The candy maker partnered with the wrestling organization for a number of tie-ins.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
P&G gets behind extra short ads
Some of the CPG giant's video spots are now as short as six seconds in an effort to address ad-skipping behavior.
By David Kirkpatrick • Nov. 28, 2016 -
Macy's Thanksgiving Day Parade marches beyond TV with streaming, 360-degree video
For the first time since 1952, the event will be shown on channels other than the NBC telecast.
By David Kirkpatrick • Nov. 23, 2016 -
Google and Good team up for digital-first music festival
GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance.
By David Kirkpatrick and Chantal Tode • Nov. 23, 2016 -
Facebook is testing real-time ads to promote live video broadcasts
The social media giant is putting a number of resources into making live video streaming a success.
By David Kirkpatrick • Nov. 23, 2016 -
Amazon looks to bring live sports to Prime members
The popular streaming service could pose a threat to linear and pay cable TV broadcasters.
By David Kirkpatrick • Nov. 22, 2016 -
Instagram Stories integrates live video
Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth
By Peter Adams • Nov. 21, 2016 -
Amazon
Amazon promotes original content via Echo game
Owners of the smart speaker can unlock additional video for the new original series The Grand Tour via a trivia game.
By David Kirkpatrick • Nov. 17, 2016 -
Report: Ad quality push fails to recognize urgent need for more systemic change
The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.
By Chantal Tode • Nov. 17, 2016 -
Facebook issues extensive apology as more metrics mistakes surface
The company is taking a number of steps to fix its growing list of measurement issues.
By Chantal Tode • Nov. 16, 2016 -
Google
DoubleClick's new betas address mobile, video growth
Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance.
By David Kirkpatrick • Nov. 16, 2016 -
Twitter NBA live programming nets first big advertisers
Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.
By Peter Adams • Nov. 16, 2016 -
Deep Dive
How marketers are wrapping up holiday mobile SEO
Experts offer their take on what's working for organic mobile search this holiday season.
By David Kirkpatrick • Nov. 16, 2016 -
GroupM reorganizes, putting data at the core of targeting and buying
The new Platform Services practice is intended to help marketers find the right audience.
By Chantal Tode • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign is an attempt by the retailer to counteract some of the negativity on the internet.
By David Kirkpatrick • Nov. 15, 2016 -
Instagram is getting live video
After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content.
By David Kirkpatrick • Nov. 14, 2016 -
Are Snapchat's Spectacles more than just a 'toy'?
The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.
By Peter Adams • Nov. 14, 2016 -
Study: Values not money motivate influencers
Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.
By David Kirkpatrick • Nov. 11, 2016 -
Pandora rolls out Harmonic Audio Network for advertisers
Brands will be able to buy in-stream audio inventory across digital audio platforms.
By David Kirkpatrick • Nov. 11, 2016 -
Facebook's AI push brings real-time image processing onto phones
The Caffe2Go platform could take user-generated content to a new level.
By Chantal Tode • Nov. 9, 2016 -
Facebook tunes in for TV ads
The company is testing selling spots to set-top boxes.
By David Kirkpatrick • Nov. 7, 2016 -
Periscope gets presidential with selfie masks
Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.
By David Kirkpatrick • Nov. 7, 2016 -
BuzzFeed News to stream election night coverage on Twitter
The exclusive live broadcast might last up to five hours.
By David Kirkpatrick • Nov. 4, 2016 -
Facebook eclipses 1B daily active users on mobile
Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.
By David Kirkpatrick • Nov. 3, 2016
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