Video: Page 168
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Twitter lands on several TV streaming services, expanding audience reach
The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.
By David Kirkpatrick • Sept. 15, 2016 -
YouTube launches Community tab for creators
The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators.
By David Kirkpatrick • Sept. 14, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Digital growing fast, but TV ain't dead yet
Digital channels have been chipping away at linear TV, but a new report predicts spending on TV will increase next year.
By David Kirkpatrick • Sept. 12, 2016 -
Facebook enables brands to cross-post videos produced by publishers
The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.
By David Kirkpatrick • Sept. 9, 2016 -
Report: 66% of social video advertisers plan to run campaigns on Facebook
Facebook appears to be winning the battle for video advertisers with its social competitors.
By David Kirkpatrick • Sept. 7, 2016 -
Report: Ad fraud is top worry for marketers and agencies
Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys.
By David Kirkpatrick • Sept. 6, 2016 -
Twitter enables brands to partner with live video creators
Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action.
By David Kirkpatrick • Sept. 6, 2016 -
Vertical video ads for mobile go live on Facebook
For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.
By David Kirkpatrick • Sept. 6, 2016 -
Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams
Twitter and Facebook are bring TV-like elements to live streaming video on social media.
By David Kirkpatrick • Sept. 2, 2016 -
Instagram rolls out long-desired pinch-and-zoom capability
After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.
By David Kirkpatrick • Sept. 1, 2016 -
Study: Gen Z prefers to watch video on mobile devices
Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.
By David Kirkpatrick • Sept. 1, 2016 -
YouTube live video views up 80% over last year
As live video takes off online, Google's YouTube is fighting Facebook and Twitter for live streaming dominance.
By David Kirkpatrick • Aug. 31, 2016 -
Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature
Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.
By David Kirkpatrick • Aug. 31, 2016 -
Twitter's new program pays creators to make videos
Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators.
By Davide Savenije , David Kirkpatrick • Aug. 31, 2016 -
For first time in two years, Nielsen adds to estimate of US TV homes
More people than ever are watching TV, but people aren’t watching TV the same way they once did.
By David Kirkpatrick • Aug. 29, 2016 -
Facebook embraces vertical video in mobile news feeds
Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile.
By David Kirkpatrick • Aug. 29, 2016 -
Study: TV and YouTube have a symbiotic relationship
While reports suggest digital video is starting to encroach on linear TV's mind share, Nielsen found that digital video and traditional TV increase each other's reach and engagement.
By David Kirkpatrick • Aug. 29, 2016 -
Facebook pushes live video with prime mobile real estate
The live streaming video button has become front and center (and just a little to the left) on Facebook's mobile app for some users.
By David Kirkpatrick • Aug. 26, 2016 -
Facebook testing autoplay mobile video with sound on
Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.
By David Kirkpatrick • Aug. 25, 2016 -
NBC's Olympics TV ratings down 21%, but digital streams are a hit
The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.
By David Kirkpatrick • Aug. 24, 2016 -
Marketers can now create Facebook Slideshow ads on mobile
The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.
By David Kirkpatrick • Aug. 24, 2016 -
Study: 25% of Instagram ads are now video
The increase comes as Facebook and Instagram are putting a growing emphasis on video ads.
By David Kirkpatrick • Aug. 24, 2016 -
Facebook launches Lifestage, new social video app for teens
With Lifestage, Facebook is going after the teenage crowd that Snapchat captured so well.
By David Kirkpatrick • Aug. 23, 2016 -
Twitter study shows feed experience makes video ads more memorable
The nature of Twitter's personalized and self-curated user experience positively impacts how video ads are perceived by users, according to the study.
By David Kirkpatrick • Aug. 22, 2016 -
Getty
To attract mainstream advertisers, porn sites offer prize of $100K in free advertising
Brands may not want to be linked to adult content, but Pornhub and RedTube are challenging that line of thinking with a significant prize if brands win its global advertising contest.
By David Kirkpatrick • Aug. 19, 2016
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