Video: Page 168
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AT&T enlists Santa to thank loyalty members live on Facebook
A special Facebook Live broadcast will feature St. Nick reading off his “nice list.”
By Peter Adams • Dec. 22, 2016 -
Russian bot farm siphons up to $5M in digital ad revenue daily
The group known as Methbot exploits data centers in the U.S. and Netherlands to target premium video ad units.
By David Kirkpatrick • Dec. 21, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Mobile marketing's recent growing pains promise more seasoned strategies in 2017
The year’s few successes included commerce and interactive content, but brands are still struggling to unlock mobile’s full potential.
By Chantal Tode • Dec. 21, 2016 -
Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile
The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.
By David Kirkpatrick • Dec. 21, 2016 -
Wal-Mart holiday videos hit more than 75M views on YouTube
Paid media and a holiday-themed channel are driving views for the retailer.
By David Kirkpatrick and Chantal Tode • Dec. 20, 2016 -
Google: YouTube's mobile audience beats primetime TV for 18-49 year-olds
Viewers still tune in at particular times, but they've changed their platforms of choice.
By David Kirkpatrick • Dec. 19, 2016 -
MLB partners with Tencent for live streaming video deal
BAMTech, part of MLB's Advanced Media group, nets exclusive rights to stream League of Legends e-sports competitions.
By David Kirkpatrick • Dec. 19, 2016 -
Twitter finds new use for Vine
In an about-face, the company now looks to repurpose the video-looping app for its main platform.
By David Kirkpatrick , Peter Adams • Dec. 19, 2016 -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Unruly leverages Watson AI to improve video ad campaigns
Artificial intelligence is helping the ad tech firm better target digital video advertising.
By David Kirkpatrick • Dec. 16, 2016 -
Starbucks taps Simpsons writers for new animated series
1st&Main will creatively re-imagine moments that happen in stores across the country.
By David Kirkpatrick • Dec. 15, 2016 -
Twitter finally debuts live video for users
Broadcasting immersive video in real-time from the platform’s apps is now possible.
By Chantal Tode • Dec. 14, 2016 -
Facebook splits Oculus into 2 teams as VR tech accelerates
CEO Brendan Iribe steps down to take over the PC VR division while the other side will focus on mobile.
By David Kirkpatrick , Peter Adams • Dec. 14, 2016 -
YouTube, Elton John team up for global talent competition
Building closer ties with the music industry is a key goal for the social video platform.
By David Kirkpatrick • Dec. 13, 2016 -
L'Oréal builds out influencer marketing with shoppable video
The beauty brand taps tech firm dubdub for video content that can "generate direct sales."
By David Kirkpatrick • Dec. 13, 2016 -
Facebook combines live, 360-degree video for more immersive real-time viewing
National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station.
By Chantal Tode • Dec. 12, 2016 -
Taco Bell tells 'Taco Tales' with weekly YouTube series
The three-minute vignettes tell stories rather than pitch products.
By David Kirkpatrick • Dec. 9, 2016 -
Snap Inc., Turner extend partnership with original shows, collaborative ad sales
Properties like Adult Swim and TBS are creating programming specifically for Snapchat.
By Peter Adams • Dec. 8, 2016 -
Deep Dive
Digital marketing's biggest wins and losses in 2016
This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.
By Chantal Tode • Dec. 8, 2016 -
Clorox, AOL team up for emotionally driven 360-degree video campaign
The immersive experience hopes to draw consumer attentions toward a lack of safe drinking water in Peru.
By David Kirkpatrick • Dec. 7, 2016 -
IAB: New native ad formats will include virtual reality
Marketers can also expect more organic options in messaging apps next year.
By David Kirkpatrick • Dec. 6, 2016 -
Nielsen: ESPN subscriber count continues to plummet after historic blow
October saw the sports network's worst loss of subscribers ever, and November didn't fare much better.
By David Kirkpatrick • Dec. 1, 2016 -
Twitter goes 'Rogue One' with Star Wars live streaming event
People Magazine is teaming up with the micro-blogging site to show exclusive content from the new film.
By David Kirkpatrick • Nov. 30, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Snapchat users cut short video ad views
Interstitial spots on the platform average less than 3 seconds a view.
By David Kirkpatrick • Nov. 29, 2016
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