Video: Page 167
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BBDO launches studio to curate video content from independent creators
Flare Studio, an initiative from BBDO, is curated and crowdsourced to provide brands with access to a wide array of video talent and content.
By David Kirkpatrick • Oct. 7, 2016 -
YouTube gets more transparent with paid content
The video portal introduced an optional tag that allows creators to automatically identify sponsored material at the beginning of videos.
By David Kirkpatrick • Oct. 6, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Early morning best time for video ads
YuMe's research found time of day was a significant factor in video ad performance.
By David Kirkpatrick • Oct. 6, 2016 -
Report: Mid-roll video ads hit 90% completion rate
The Ooyala Video Index found that mid-roll video ads are more effective than pre- and post-roll ads in monetization and engagement.
By David Kirkpatrick • Oct. 5, 2016 -
Twitter inks upfront Amplify ad deals with CW, Ford
The deal is one of Twitter’s largest video ad buys and will feature content from CW supported by ads from Ford.
By David Kirkpatrick • Oct. 5, 2016 -
For 135-year-old Quaker Oats, a campaign focused on the new
Deemed "Oatober," the new series of promos features original video content starring Katie Holmes and an Oatmeal Bowl event in New York.
By David Kirkpatrick • Oct. 4, 2016 -
ANA calls for audit of Facebook's metrics after video viewing scandal
The head of the Association of National Advertisers urged the social media giant to step up its game on much-needed transparency.
By Chantal Tode • Sept. 30, 2016 -
Facebook, YouTube net significant numbers in debate streams
Twitter still hasn’t provided data on its broadcast, but YouTube set a record for political event coverage with more than 88 million views.
By David Kirkpatrick • Sept. 29, 2016 -
YouTube ramps up offline viewing via new Go app
The Google division has overhauled its smartphone experience to eliminate connectivity as a barrier for users.
By Chantal Tode • Sept. 28, 2016 -
IAB overhauls ad guidelines to address autoplay video, emerging formats
The organization wants to make digital ads less invasive and more flexible across screens.
By Chantal Tode • Sept. 27, 2016 -
Facebook Canvas ads get 360-degree video treatment
The social media platform is also letting marketers link ads together to create ongoing brand stories.
By David Kirkpatrick • Sept. 27, 2016 -
American Family Insurance taps AOL's new VR, 360 video ads
The campaign will include branded content as well as immersive ads on desktop and mobile.
By Chantal Tode • Sept. 26, 2016 -
Google pits YouTube impressions against TV with AdWords update
Leading up to the start of Advertising Week Monday, the tech company detailed several tweaks that position its advertising solutions as a superior method of consumer engagement over traditional television spots.
By Peter Adams • Sept. 26, 2016 -
Facebook inflated video ad metrics for last two years
The average time spent watching videos on the platform may have been overestimated by as much as 80%, according to a report.
By Chantal Tode • Sept. 23, 2016 -
YouTube joins the live streaming party for presidential debates
Facebook, Twitter and YouTube all have deals to live stream the upcoming presidential debates.
By David Kirkpatrick • Sept. 22, 2016 -
New deal sends TheChive's video platform to the seas
The popular guy-centric site has signed on to stream video on Royal Caribbean cruises, a continuation of its expansion past the traditional web space.
By David Kirkpatrick • Sept. 22, 2016 -
MobileSmith
Report: Mobile devices account for more than half of online video views
New video research from Ooyala emphasizes the importance of "power user" engagement.
By David Kirkpatrick • Sept. 22, 2016 -
Facebook, Twitter square off on live streaming presidential debates
Each has brokered media deals to go live on Monday.
By David Kirkpatrick • Sept. 21, 2016 -
4A's threatens to expel agencies that violate new transparency standards
The association is adopting a tougher stance on transparency in the wake of a bombshell report that found agencies are not disclosing media rebates to clients.
By Chantal Tode • Sept. 20, 2016 -
Urban Outfitters is among brands using Curalate's Tilt vertical video tech
Vertical video is a popular format for mobile users, particularly younger demographics such as Gen Z and millennials.
By David Kirkpatrick • Sept. 20, 2016 -
Pandora broadcasts new paid service; legacy platform to better integrate ads
The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model.
By David Kirkpatrick • Sept. 16, 2016 -
Twitter's NFL live streaming debut is a hit — except with ad blockers
The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch.
By Davide Savenije • Sept. 16, 2016 -
Google, P&G, industry groups try to repair broken consumer trust in online ads
Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.
By Chantal Tode • Sept. 16, 2016 -
YouTube's TrueView opens actionable ads to more marketers
Google continues to widen the appeal of its video ads with actionable, performance-based options.
By Chantal Tode • Sept. 15, 2016 -
Traditional prime-time TV ratings took big hit over last year
Out of the big four traditional TV networks, only NBC saw gains in prime-time viewership as digital live streams increasingly encroach on their territory.
By David Kirkpatrick • Sept. 15, 2016
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