Video: Page 166
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What's Facebook dressing up as for Halloween? Snapchat, apparently
New video features on the platform — including virtual 'Masks' — look spookily familiar.
By Peter Adams • Oct. 31, 2016 -
Verizon
Verizon nabs Vessel to boost over-the-top video play
The startup's standalone service will be shuttered next week.
By David Kirkpatrick • Oct. 28, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Even Hillary Clinton likes influencer marketing
The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars.
By David Kirkpatrick • Oct. 28, 2016 -
Apple unifies TV viewing experience with new app
Users can watch TV shows and movies from multiple sources in one place.
By Chantal Tode • Oct. 27, 2016 -
Vine withers as Twitter shuts down video-looping app
The six-second video-looping service, used by many marketers, has watched competition heat up.
By Chantal Tode • Oct. 27, 2016 -
Macy's campaign with Google lifted product consideration by 60%
The duo partnered for an online music festival, running TrueView Discovery ads and Shoppable Cards spots.
By David Kirkpatrick • Oct. 27, 2016 -
Deep Dive
Live streaming video: How marketers can pick the right platform
In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.
By David Kirkpatrick • Oct. 26, 2016 -
With Time Warner deal, AT&T aims to be mobile entertainment powerhouse
The proposed $85 billion merger is likely to face scrutiny over antitrust concerns.
By Chantal Tode • Oct. 24, 2016 -
Is Instagram getting live streaming video?
The move wouldn’t be a surprise given parent company Facebook's recent investments in the space.
By David Kirkpatrick • Oct. 24, 2016 -
Report: AT&T spoke with Time Warner about possible acquisition
While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry.
By Chantal Tode • Oct. 21, 2016 -
PBS produces first-ever Snapchat-native documentaries
Two new shorts were created specifically for the app.
By David Kirkpatrick • Oct. 21, 2016 -
USA Today Network launches weekly VR news show
The program will showcase the immersive technology's storytelling possibilities and the media company’s in-house production.
By David Kirkpatrick • Oct. 20, 2016 -
Report: Google lines up broadcast partners for 'Unplugged' online TV service
The new service will offer an alternative to cable with a “skinny” bundle of live TV channels.
By Chantal Tode • Oct. 20, 2016 -
Facebook Live adds audience-building tools
The new API is a response to publisher demands for a better way to reach viewers.
By David Kirkpatrick • Oct. 19, 2016 -
Walmart's Vudu expands with free ad-supported streaming movies
The retailer hopes to attract advertisers and a wider audience with Movies on Us.
By David Kirkpatrick • Oct. 19, 2016 -
Netflix's Q3 customer growth surpasses expectations
The digital entertainment company added more than 3 million new subscribers on the back of an original content strategy bolstered by shows like "Stranger Things" and "Narcos."
By David Kirkpatrick • Oct. 18, 2016 -
Google struggles with accreditation for mobile web metrics
Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem.
By David Kirkpatrick • Oct. 17, 2016 -
qi.com
Conversational video ads could be coming soon
AI-powered video campaigns will create live dialogs with consumers.
By David Kirkpatrick • Oct. 17, 2016 -
Facebook plugs into TV streaming
New tech will allow users to stream the social media company's video directly onto their televisions.
By David Kirkpatrick • Oct. 17, 2016 -
Branded Moments bring vertical video ads to Spotify
Bacardi, Bose and Gatorade are already serving spots through the new native program.
By Peter Adams • Oct. 17, 2016 -
Twitter gets election night coverage as Periscope adds studio quality
The beleaguered company is bolstering its mission of becoming a live video platform.
By David Kirkpatrick • Oct. 14, 2016 -
Sports Illustrated heads to top of Mt Everest with VR cameras
Time Inc. is producing the first complete immersive "climb" of the world's tallest mountain, which will debut as a documentary series on SI.com next year.
By David Kirkpatrick • Oct. 12, 2016 -
Google acquires FameBit, a platform for connecting YouTube creators and brands
The deal is expected to add branded content opportunities for video advertisers.
By David Kirkpatrick • Oct. 12, 2016 -
NFL penalizes teams for sharing content online
The sports organization is instating punishments of up to $100,000 for teams that go outside its new social media guidelines.
By Peter Adams • Oct. 11, 2016 -
After failed acquisition strategy, Twitter's Dorsey lays out vision for future
Without mentioning the lack of buyout offers, Twitter CEO Jack Dorsey sent employees a memo touting the micro-blogging platform’s live strategy.
By David Kirkpatrick • Oct. 11, 2016
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