Video: Page 165
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Amazon looks to bring live sports to Prime members
The popular streaming service could pose a threat to linear and pay cable TV broadcasters.
By David Kirkpatrick • Nov. 22, 2016 -
Instagram Stories integrates live video
Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth
By Peter Adams • Nov. 21, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Amazon
Amazon promotes original content via Echo game
Owners of the smart speaker can unlock additional video for the new original series The Grand Tour via a trivia game.
By David Kirkpatrick • Nov. 17, 2016 -
Report: Ad quality push fails to recognize urgent need for more systemic change
The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.
By Chantal Tode • Nov. 17, 2016 -
Facebook issues extensive apology as more metrics mistakes surface
The company is taking a number of steps to fix its growing list of measurement issues.
By Chantal Tode • Nov. 16, 2016 -
Google
DoubleClick's new betas address mobile, video growth
Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance.
By David Kirkpatrick • Nov. 16, 2016 -
Twitter NBA live programming nets first big advertisers
Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.
By Peter Adams • Nov. 16, 2016 -
Deep Dive
How marketers are wrapping up holiday mobile SEO
Experts offer their take on what's working for organic mobile search this holiday season.
By David Kirkpatrick • Nov. 16, 2016 -
GroupM reorganizes, putting data at the core of targeting and buying
The new Platform Services practice is intended to help marketers find the right audience.
By Chantal Tode • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign is an attempt by the retailer to counteract some of the negativity on the internet.
By David Kirkpatrick • Nov. 15, 2016 -
Instagram is getting live video
After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content.
By David Kirkpatrick • Nov. 14, 2016 -
Are Snapchat's Spectacles more than just a 'toy'?
The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.
By Peter Adams • Nov. 14, 2016 -
Study: Values not money motivate influencers
Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.
By David Kirkpatrick • Nov. 11, 2016 -
Pandora rolls out Harmonic Audio Network for advertisers
Brands will be able to buy in-stream audio inventory across digital audio platforms.
By David Kirkpatrick • Nov. 11, 2016 -
Facebook's AI push brings real-time image processing onto phones
The Caffe2Go platform could take user-generated content to a new level.
By Chantal Tode • Nov. 9, 2016 -
Facebook tunes in for TV ads
The company is testing selling spots to set-top boxes.
By David Kirkpatrick • Nov. 7, 2016 -
Periscope gets presidential with selfie masks
Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.
By David Kirkpatrick • Nov. 7, 2016 -
BuzzFeed News to stream election night coverage on Twitter
The exclusive live broadcast might last up to five hours.
By David Kirkpatrick • Nov. 4, 2016 -
Facebook eclipses 1B daily active users on mobile
Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.
By David Kirkpatrick • Nov. 3, 2016 -
Deep Dive
How Marriott is rewriting the script for branded content
Original scripted videos are drawing large audiences and even turning into a revenue-generating opportunity for the hospitality chain and other brands.
By Chantal Tode • Nov. 3, 2016 -
IAB: Digital ads hit record spend in first half of 2016
A key takeaway for marketers is how much mobile is driving change in the media landscape.
By David Kirkpatrick • Nov. 2, 2016 -
Hulu, Strata team up on ad buying platform for streaming service
The partnership aims to help advertisers buy ads for streaming programming as they would on local linear TV.
By David Kirkpatrick • Nov. 2, 2016 -
Facebook faces class action suit over inflated video metrics
The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.
By David Kirkpatrick • Nov. 2, 2016 -
Musical.ly is a rising star in short live video streaming
The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat.
By David Kirkpatrick • Nov. 1, 2016 -
Deep Dive
Live streaming video: Getting tactical
In the second half of our two-part series, experts share their tips for going live.
By David Kirkpatrick • Oct. 31, 2016
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