Video: Page 164
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MLB partners with Tencent for live streaming video deal
BAMTech, part of MLB's Advanced Media group, nets exclusive rights to stream League of Legends e-sports competitions.
By David Kirkpatrick • Dec. 19, 2016 -
Twitter finds new use for Vine
In an about-face, the company now looks to repurpose the video-looping app for its main platform.
By David Kirkpatrick , Peter Adams • Dec. 19, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Unruly leverages Watson AI to improve video ad campaigns
Artificial intelligence is helping the ad tech firm better target digital video advertising.
By David Kirkpatrick • Dec. 16, 2016 -
Starbucks taps Simpsons writers for new animated series
1st&Main will creatively re-imagine moments that happen in stores across the country.
By David Kirkpatrick • Dec. 15, 2016 -
Twitter finally debuts live video for users
Broadcasting immersive video in real-time from the platform’s apps is now possible.
By Chantal Tode • Dec. 14, 2016 -
Facebook splits Oculus into 2 teams as VR tech accelerates
CEO Brendan Iribe steps down to take over the PC VR division while the other side will focus on mobile.
By David Kirkpatrick , Peter Adams • Dec. 14, 2016 -
YouTube, Elton John team up for global talent competition
Building closer ties with the music industry is a key goal for the social video platform.
By David Kirkpatrick • Dec. 13, 2016 -
L'Oréal
L'Oréal builds out influencer marketing with shoppable video
The beauty brand taps tech firm dubdub for video content that can "generate direct sales."
By David Kirkpatrick • Dec. 13, 2016 -
Facebook combines live, 360-degree video for more immersive real-time viewing
National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station.
By Chantal Tode • Dec. 12, 2016 -
Taco Bell tells 'Taco Tales' with weekly YouTube series
The three-minute vignettes tell stories rather than pitch products.
By David Kirkpatrick • Dec. 9, 2016 -
Snap Inc., Turner extend partnership with original shows, collaborative ad sales
Properties like Adult Swim and TBS are creating programming specifically for Snapchat.
By Peter Adams • Dec. 8, 2016 -
Deep Dive
Digital marketing's biggest wins and losses in 2016
This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.
By Chantal Tode • Dec. 8, 2016 -
Clorox, AOL team up for emotionally driven 360-degree video campaign
The immersive experience hopes to draw consumer attentions toward a lack of safe drinking water in Peru.
By David Kirkpatrick • Dec. 7, 2016 -
IAB: New native ad formats will include virtual reality
Marketers can also expect more organic options in messaging apps next year.
By David Kirkpatrick • Dec. 6, 2016 -
Nielsen: ESPN subscriber count continues to plummet after historic blow
October saw the sports network's worst loss of subscribers ever, and November didn't fare much better.
By David Kirkpatrick • Dec. 1, 2016 -
Twitter goes 'Rogue One' with Star Wars live streaming event
People Magazine is teaming up with the micro-blogging site to show exclusive content from the new film.
By David Kirkpatrick • Nov. 30, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Snapchat users cut short video ad views
Interstitial spots on the platform average less than 3 seconds a view.
By David Kirkpatrick • Nov. 29, 2016 -
Snickers to take over WWE's YouTube page in WrestleMania promotion
The candy maker partnered with the wrestling organization for a number of tie-ins.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
P&G gets behind extra short ads
Some of the CPG giant's video spots are now as short as six seconds in an effort to address ad-skipping behavior.
By David Kirkpatrick • Nov. 28, 2016 -
Macy's Thanksgiving Day Parade marches beyond TV with streaming, 360-degree video
For the first time since 1952, the event will be shown on channels other than the NBC telecast.
By David Kirkpatrick • Nov. 23, 2016 -
Google and Good team up for digital-first music festival
GoodFest will be live streamed on YouTube and Facebook while having limited opportunity for in-person attendance.
By David Kirkpatrick and Chantal Tode • Nov. 23, 2016 -
Facebook is testing real-time ads to promote live video broadcasts
The social media giant is putting a number of resources into making live video streaming a success.
By David Kirkpatrick • Nov. 23, 2016
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