Video: Page 163
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Airbnb taps Twitter 360-degree video for immersive 'tours'
The home-sharing service offers a new way to explore the world and plan travel.
By David Kirkpatrick • Jan. 9, 2017 -
Facebook exec: Marketers must take a broad view on digital video
Experimentation is necessary as a number of different takes on digital video emerge.
By Chantal Tode • Jan. 9, 2017 -
Explore the Trendlineâž”
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
PGA names Twitter as exclusive live streaming partner
TV-style mid-roll ads and original content are available for advertisers to sponsor.
By David Kirkpatrick • Jan. 6, 2017 -
Torture video might raise questions for marketers on Facebook Live
An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.
By Peter Adams • Jan. 6, 2017 -
Pandora launches mobile muted video, responsive display ads
The new formats will be available to all advertisers starting Jan. 19.
By David Kirkpatrick , Peter Adams • Jan. 5, 2017 -
Report: Google expands effort with YouTube Labs to link brands, influencers
Following an alpha test with L’Oreal USA in 2016, talent brokering will be offered to more brands this year.
By Chantal Tode • Jan. 5, 2017 -
Study: Behavioral data edges out demographics for targeting video ads
Marketers are looking beyond broad data categories in an attempt to deliver more personalized messaging.
By David Kirkpatrick • Jan. 4, 2017 -
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Deep DiveWhat 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.
By Peter Adams • Jan. 4, 2017 -
Wendy's, Spotify cook up Branded Moments burger promotions
Music is shown to drive emotional engagement, but can it whet consumer appetites?
By Peter Adams • Jan. 4, 2017 -
Deep Dive
10 ways digital marketing will evolve in 2017
As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
By Chantal Tode • Jan. 3, 2017 -
Study: 31% of broadband households have more than one OTT subscription
Research by Parks Associates found that a Netflix/Amazon Video combination is the most popular.
By David Kirkpatrick • Jan. 3, 2017 -
Twitter is latest to add 360-degree live streaming
Periscope technology gets an upgrade, though not everyone can use it.
By Peter Adams • Dec. 29, 2016 -
IAB: US digital ad spend hits highest Q3 on record
Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.
By Peter Adams • Dec. 28, 2016 -
Report: Snapchat acquires augmented reality startup Cimagine
The deal brings with it technology that overlays 3-D product images onto real-time video.
By Chantal Tode • Dec. 27, 2016 -
Deep Dive
Holiday campaigns from Subaru, Oreo highlight how to do digital
As traditional brand messaging channels lose some of their luster and audience, digital elements are increasingly essential to making the connection.
By David Kirkpatrick • Dec. 27, 2016 -
Study: Facebook ads key for 33% of SMB marketers this holiday
A survey from GetResponse also found that 60% have increased their holiday marketing budgets.
By David Kirkpatrick • Dec. 23, 2016 -
Disney to create original shows for Snapchat
An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road.
By David Kirkpatrick , Peter Adams • Dec. 22, 2016 -
Facebook's Mentions app updates live streaming video tools for celebrities
Enhanced control over comments and quality arrive for notable figures.
By David Kirkpatrick • Dec. 22, 2016 -
Deep Dive
The long view on video: Why 2017 will be even more exciting
Video became inexorably intertwined with mobile in 2016, helping transform it into the go-to communication method for consumers, media companies and brands alike.
By David Kirkpatrick • Dec. 22, 2016 -
AT&T enlists Santa to thank loyalty members live on Facebook
A special Facebook Live broadcast will feature St. Nick reading off his “nice list.”
By Peter Adams • Dec. 22, 2016 -
Russian bot farm siphons up to $5M in digital ad revenue daily
The group known as Methbot exploits data centers in the U.S. and Netherlands to target premium video ad units.
By David Kirkpatrick • Dec. 21, 2016 -
Deep Dive
Mobile marketing's recent growing pains promise more seasoned strategies in 2017
The year’s few successes included commerce and interactive content, but brands are still struggling to unlock mobile’s full potential.
By Chantal Tode • Dec. 21, 2016 -
Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile
The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.
By David Kirkpatrick • Dec. 21, 2016 -
Wal-Mart holiday videos hit more than 75M views on YouTube
Paid media and a holiday-themed channel are driving views for the retailer.
By David Kirkpatrick and Chantal Tode • Dec. 20, 2016 -
Google: YouTube's mobile audience beats primetime TV for 18-49 year-olds
Viewers still tune in at particular times, but they've changed their platforms of choice.
By David Kirkpatrick • Dec. 19, 2016
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