Video: Page 162
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Study: Video ads get 50% lift with tactile add-ons
A test of ads with built-in tactile experiences like a vibrating phone found that adding another sense improved results.
By David Kirkpatrick • Jan. 26, 2017 -
Puppy Bowl goes VR
Pedigree and Animal Planet give viewers a "pup’s eye view" of this year’s game.
By David Kirkpatrick • Jan. 26, 2017 -
Explore the Trendlineâž”
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
Will digital marketing fumble or score a touchdown at Super Bowl LI?
The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up?
By David Kirkpatrick , Chantal Tode • Jan. 26, 2017 -
Instagram Stories goes global with live video
As the format has proven to be popular with users, the platform is looking to engage on a broader scale.
By David Kirkpatrick • Jan. 25, 2017 -
Google makes users' search data available for targeting on YouTube
Helping marketers measure campaigns and reach audiences across screens is a key goal of the AdWords upgrade.
By David Kirkpatrick • Jan. 23, 2017 -
YouTube to showcase 6-second ad format at Sundance
A variety of creative agencies are teaming up with the platform to extol the virtues of short-form video content.
By David Kirkpatrick , Peter Adams • Jan. 20, 2017 -
Marriott releases 'Two Bellmen Three'
The successful branded content series returns for its most ambitious installment yet.
By David Kirkpatrick • Jan. 19, 2017 -
Deep DiveWhy are big brands still searching out successful digital strategies?
Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few.
By David Kirkpatrick • Jan. 19, 2017 -
Snapchat offers sequential ads, targeting based on offline purchases
Two separate pieces of news show how the platform continues to get more brand friendly.
By David Kirkpatrick • Jan. 19, 2017 -
Report: Facebook Live passes YouTube for most popular live streaming video platform
The total number of viewers for the format dropped slightly between June and November.
By David Kirkpatrick • Jan. 18, 2017 -
Report: Facebook stops paying publishers for live video
Premium video content is reportedly the new focus as live proved costly for publishers.
By David Kirkpatrick • Jan. 18, 2017 -
Fox's Super Bowl live stream to include dynamic local ads
Fox is working with more than 170 of its local affiliates to sell and deliver ads for the broadcast.
By David Kirkpatrick • Jan. 18, 2017 -
Forrester: Marketers need more active media planning role to address fake news
Identifying clickbait and removing advertising from it will help marketers protect their ad spend and brand reputations.
By Chantal Tode • Jan. 18, 2017 -
Twitter integrates Vine's video-looping capabilties
The standalone app is no more, but marketers can still get their fix for short videos on Twitter.
By David Kirkpatrick , Peter Adams • Jan. 18, 2017 -
Deep Dive
Can traditional TV keep up in a digital-first world?
While competition from OTT services like Netflix is only going to grow, TV still holds a few important cards.
By David Kirkpatrick • Jan. 18, 2017 -
Intel's Super Bowl campaign includes user-generated 360-degree video
The brand is showcasing its 360 replay technology before and during the game.
By Chantal Tode • Jan. 17, 2017 -
Deep DiveWhy holiday marketing sparkled a little less brightly in 2016
Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection.
By Chantal Tode • Jan. 17, 2017 -
Facebook Audience Network ads reach 1B people monthly
An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.
By David Kirkpatrick , Peter Adams • Jan. 13, 2017 -
Facebook Live continues to get more brand friendly
Ongoing improvements make it easier for publishers and brands to build robust streaming strategies.
By David Kirkpatrick • Jan. 12, 2017 -
Instagram brings ads to Stories
Maybelline and Nike are among the brands testing the new full-screen vertical video and static photo units.
By David Kirkpatrick • Jan. 12, 2017 -
Mountain Dew focuses on mobile with new global campaign
Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.
By David Kirkpatrick • Jan. 10, 2017 -
Facebook tests mid-roll ads to monetize growing video strategy
Despite being disruptive, the format typically has a high completion rate.
By David Kirkpatrick • Jan. 10, 2017 -
Report: Streaming video revenue outpaced disc sales in 2016
Studios are struggling as Netflix and other streaming services continue to grow.
By David Kirkpatrick • Jan. 9, 2017 -
Study: 59% of millennials only watch YouTube ads until they can skip
It's not all bad news, though, as 29% report viewing ads to completion.
By David Kirkpatrick • Jan. 9, 2017 -
L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet
Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.
By David Kirkpatrick • Jan. 9, 2017
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