Video: Page 159
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ANA evaluates ads, TV shows for gender equality
The group is making its scoring system for gender equality available to any ad copy testing service.
By David Kirkpatrick • March 21, 2017 -
Domino's taps Ferris Bueller nostalgia to showcase tracker tech
An online-only video and TV spots featuring a "Stranger Things" star recreate one of the film's most famous scenes.
By David Kirkpatrick • March 21, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
AccuWeather's new app presents forecasts in VR
Tapping the Samsung Gear headset and Oculus technology, the offering gives users access to 360-degree video content of events like tornadoes.
By David Kirkpatrick • March 20, 2017 -
Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time
Another step in its strategy pivot, the struggling platform will compete to win the attention and ad spend of brands at the event.
By David Kirkpatrick • March 17, 2017 -
Study: Netflix debuts on list of highest-earning apps
Some of the newcomers to the annual ranking, like Pokemon Go developer Niantic, weren't as surprising as others, like Netflix.
By David Kirkpatrick • March 15, 2017 -
Advertisers use workaround to bring 360 video ads to Snapchat
Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.
By David Kirkpatrick • March 14, 2017 -
Forecast: Wide range of bleeding-edge tech to get no marketing spend this year
A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video.
By David Kirkpatrick • March 14, 2017 -
Study: Native video outperforms YouTube content on Facebook
The findings reflect the social media giant's efforts to reward video uploaded in its own format.
By David Kirkpatrick • March 13, 2017 -
Facebook adds Major League Soccer to streaming roster
In partnership with Univision Deportes, the platform will broadcast at least 22 professional soccer matches this season.
By David Kirkpatrick • March 13, 2017 -
Netflix powers up theChive to promote Marvel's 'Iron Fist'
A complete site takeover promoting the new series is targeting the digital entertainment publisher's young, male-skewing audience of 33 million.
By David Kirkpatrick • March 10, 2017 -
Google Hangouts gets enterprise makeover in move against Slack, others
Refurbished for more business appeal, the company's long-embattled chat service is splitting into two more accessible features.
By David Kirkpatrick • March 10, 2017 -
Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature
The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day.
By Chantal Tode • March 9, 2017 -
CBS head predicts TV, digital will battle for NFL rights
Les Moonves said he expects Facebook and Google will compete against TV in the near future but that broadcast will prevail.
By David Kirkpatrick • March 9, 2017 -
Vimeo joins the rush into 360-degree video
The platform's new marketplace is designed to enable creators to learn new techniques, upload, share and sell 360 videos.
By David Kirkpatrick • March 9, 2017 -
Google's Video Intelligence API makes video searchable
Purportedly the first of its kind, the technology taps machine learning to identify "entities" within videos and then store their information for user search purposes.
By Peter Adams • March 9, 2017 -
Facebook rolls out 360 for Gear VR app
The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.
By David Kirkpatrick • March 9, 2017 -
Twitter tests guaranteed video ads
A limited group of advertisers can now buy pre-roll ads knowing who will see them for a more TV-like media placement experience.
By David Kirkpatrick • March 8, 2017 -
Deep Dive
Digital video: The challenge of the opening seconds
Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression.
By David Kirkpatrick , Chantal Tode • March 8, 2017 -
Honda's 360-degree Facebook video asks viewers to listen up
Spatial audio technology adjusts sound effects based on three different sets that users can pan through.
By David Kirkpatrick • March 7, 2017 -
Following early bullish period, is Facebook pulling back on Live?
A new report points to several major roadblocks the company has run into following a hurried integration of the streaming feature.
By Peter Adams • March 7, 2017 -
Report: Facebook hears pitches for TV-like content, with notable absences
Viewers shouldn't expect to see any hard news in the social network's upcoming premium video content roster.
By David Kirkpatrick , Peter Adams • March 6, 2017 -
Instagram Stories ads roll out globally
Unbundling ad buys from the Instagram feed points to the growing importance of Stories.
By David Kirkpatrick • March 3, 2017 -
Deep Dive
UPDATE: Why the Snapchat IPO matters to marketers
Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.
By Peter Adams , Chantal Tode • March 2, 2017 -
New York Times adds programmatic video sales channel
The publisher is trying to stay on top of the latest developments in the video space as competition for ad dollars remains stiff.
By David Kirkpatrick • March 2, 2017 -
Some Google Cardboard VR apps exceed 1M downloads
Newly released data about the company’s AR and VR offerings come as marketers continue to question the need to jump in.
By Chantal Tode • March 2, 2017
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