Video: Page 158
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Subliminal content tricks Google's AI tool for classifying video
Google’s Cloud Video Intelligence API, currently in beta, can mess up its classifications if multiple single-image frames are embedded within a video.
By David Kirkpatrick • April 5, 2017 -
Roku offers TV-like demographic guarantees to support cross-channel media efforts
The move is intended to make it easier for advertisers to plan their media mix.
By David Kirkpatrick • April 4, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
Why marketers should focus on video's overall role, not specific tactics
Given the medium's growing importance, marketers need to take the broad approach and understand how to weave it throughout their entire content strategy.
By David Kirkpatrick • April 4, 2017 -
YouTube creators take income hit amid brand safety controversy
Influencers stand in the crossfire as advertisers freeze their spend on the platform entirely and adjust what constitutes ad-ready content.
By David Kirkpatrick • April 3, 2017 -
Backlash over likely privacy rollback foreshadows net neutrality debate
Recent congressional action loosening internet privacy protections for ISPs stirred controversy, but that could pale in comparison to the net neutrality debate to come.
By David Kirkpatrick • April 3, 2017 -
Forecast: Slower overall revenue growth won't stop digital ad dominance
Interpublic Group's Magna predicts that digital ad sales will account for close to 40% of the industry total in 2017.
By David Kirkpatrick • March 31, 2017 -
Mountain Dew expands premium line with live music festival, VR experiences
Two new flavors in the brand's Label Series are getting a campaign that also coincides with Coachella.
By David Kirkpatrick • March 31, 2017 -
Marriott tours influencers around the world in first original Snapchat series
"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.
By Peter Adams • March 31, 2017 -
Google allows third-party ad monitoring as Nestle joins growing boycott
The brand safety crisis is forcing some unique partnerships as it spreads globally.
By David Kirkpatrick • March 30, 2017 -
Porsche launches web TV hub
Taking a cue from its popular sports car model, the new video content effort is called "9:11 Magazine."
By David Kirkpatrick • March 30, 2017 -
Fullscreen joins Yahoo, BuzzFeed in dropping out of IAB NewFronts
Admitting the move is "unusual," the entertainment platform's GM cited an overcrowded market and a quickly maturing digital content industry.
By David Kirkpatrick • March 30, 2017 -
Twitter introduces pre-roll ads for Periscope video
Viewers of both live streams and archived video are set to start seeing more brand spots.
By David Kirkpatrick • March 29, 2017 -
Facebook Stories might be the social giant's biggest play against Snapchat yet
Effects include virtual masks, frames and interactive filters users can apply via a new in-app camera — and brands are already on board.
By David Kirkpatrick , Peter Adams • March 29, 2017 -
The Economist Group taps interactive 3-D, VR to promote Porsche
Inter/Sections, the publisher's first integrated marketing campaign, is centered on how challenging ideas lead to positive disruption.
By David Kirkpatrick , Peter Adams • March 28, 2017 -
Deep Dive
How the American Heart Association won Giving Tuesday with help from social, search
And what one of the biggest nonprofit fundraising moments of the year says about the marketing industry generally.
By Peter Adams • March 28, 2017 -
Will Facebook, YouTube edge Twitter out of NFL streaming rights?
The micro-blogging site, mired in financial troubles, had an exclusive deal to broadcast 10 games last year, but live video competition has since heated up.
By David Kirkpatrick • March 27, 2017 -
Opinion
Why it's time to take a stand against ad fraud
Setting global standards may be the only way to stay ahead of fraud and ensure ad dollars are spent as intended.
By Marco Ricci • March 27, 2017 -
AB InBev starts global agency review
A goal is to shrink the number of agencies the company works with and drive consistency in media rates.
By David Kirkpatrick • March 24, 2017 -
Alphabet chair says Google can't guarantee comprehensive brand safety
Eric Schmidt isn't telling advertisers what they want to hear, but his views might be more realistic.
By David Kirkpatrick • March 24, 2017 -
Facebook's new Collection ad unit aims to bridge mobile video, commerce
Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.
By David Kirkpatrick , Peter Adams • March 24, 2017 -
Chipotle explores the 'RAD Lands' with unbranded video series
Geared toward 7- to 10-year-olds, the iTunes exclusive is on-message with the brand's mission to educate about fresher foods but doesn't actually feature the company.
By David Kirkpatrick • March 23, 2017 -
Twitter eliminates a barrier to streaming live content
Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.
By David Kirkpatrick • March 22, 2017 -
Study: 'Likeability' has biggest impact on video ad results
New research underscores the importance of creative messaging to seeing success with video marketing.
By David Kirkpatrick • March 22, 2017 -
Snapchat lines up first live video ad, major studio partnership
A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.
By David Kirkpatrick , Peter Adams • March 22, 2017 -
Apple joins Snapchat cloning craze with Clips
The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in.
By Peter Adams • March 22, 2017
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