Video: Page 160
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Google's new 'playables' format embeds apps inside of ads
A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.
By Peter Adams • March 1, 2017 -
YouTube TV arrives as Google's bid to dominate the OTT market
Entering a crowded space, the long-rumored TV-like service comes packaged with several competitive advantages.
By David Kirkpatrick • March 1, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: More Facebook users report declining use
But while users may not be engaging as frequently, the platform's reach remains impressive.
By David Kirkpatrick • Feb. 28, 2017 -
YouTube surpasses 1B daily viewing hours
At its current rate of growth, the Google-owned video portal is likely to beat out U.S. TV for viewership.
By David Kirkpatrick , Peter Adams • Feb. 28, 2017 -
YouTube, partner channels get new comScore mobile video measurements
With up to 70% of YouTube views happening on mobile devices, content's full reach is now better reflected.
By David Kirkpatrick , Peter Adams • Feb. 24, 2017 -
Facebook extends mid-roll video ads to select outside publishers
Initially slow to adopt the format, the social media giant is already expanding the scope of its mid-roll offerings following recent tests.
By David Kirkpatrick • Feb. 24, 2017 -
Study: Ads more effective on publishers' websites than social media feeds
Neuro-marketing research mapped ad viewers' brain activity to assess how they react to content on different types of sites.
By David Kirkpatrick • Feb. 23, 2017 -
Report: Facebook looks to stream MLB games next season
Reports of a potential deal arrive at a time when the MLB has been active in building out its BAMTech streaming initiative.
By David Kirkpatrick • Feb. 23, 2017 -
Ford is remaking a classic film using 360-degree VR technology
To promote its Mustang model, the automaker has teamed with filmmaker Claude Lelouch to recreate his "C’etait un Rendez-vous" short.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
10 seconds or less: A primer on extra-short video marketing
As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
How Snickers' Super Bowl 'mistake' generated 1.5B organic impressions
The brand used cross-channel storytelling built around a live TV ad in which things intentionally went awry to achieve reach and engagement.
By Chantal Tode • Feb. 21, 2017 -
Twitter plans to double down on live video this year
Premium cable brand Showtime streamed its Championship Boxing match on the platform over the weekend.
By Peter Adams • Feb. 21, 2017 -
YouTube tidies up video ads via MRC audit, cuts unskippable 30-second unit
Google’s video arm is trying to boost the experience for viewers and marketers.
By David Kirkpatrick , Chantal Tode • Feb. 21, 2017 -
Snap Inc. touts vision as camera company on investor roadshow
In preparation for its IPO, Snapchat’s parent released a video highlighting its dedication to being an image-first innovator while also knocking competitor Facebook.
By David Kirkpatrick , Peter Adams • Feb. 21, 2017 -
Pepsi's 'Uncle Drew' returns with e-commerce website
The soft drink brand is launching UncleDrew.com in time for the beginning of the NBA All-Star weekend.
By David Kirkpatrick • Feb. 17, 2017 -
Time Inc.'s native advertising doubled in 2016
Another strong year is expected in one of the publisher’s key growth areas.
By Chantal Tode • Feb. 17, 2017 -
Sports Illustrated's swimsuit edition puts spotlight on digital, social
The iconic yearly issue arrives with Facebook Live shoots, exclusive YouTube videos, a Snapchat Global Live story and a partnership with Giphy.
By David Kirkpatrick • Feb. 16, 2017 -
NASCAR launches digital fan hub for video
The video app was created in conjunction with DeskSite in time for the league's signature Daytona 500 event.
By David Kirkpatrick • Feb. 16, 2017 -
YouTube cancels PewDiePie show, drops star from premium ad program
PewDiePie, whose real name is Felix Kjellberg, was also let go by Disney’s Maker Studios Monday following the release of videos deemed anti-Semitic.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook's latest video push includes autoplay sound, TV app
Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow.
By Chantal Tode • Feb. 15, 2017 -
Apple Music announces first original TV series
Amazon and Netflix may see stiffer competition as the tech giant enters the premium video content fold.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook cuts deal with Univision to stream Mexican soccer
Fans of Mexico’s Liga MX soccer league will be able to watch games in the U.S. on Facebook Live, with commentary in English.
By David Kirkpatrick • Feb. 14, 2017 -
Snuggle's user-generated Valentine's Day videos hit 140M impressions
Since the campaign launched on Jan. 21, the Snuggle Bear mascot has lent its voice to more than 50,000 customized videos.
By David Kirkpatrick • Feb. 14, 2017 -
Report: Twitter plans major retool of its ad business
Following an especially bleak Q4, the platform might be paring down and reassessing key offerings including Promoted Tweets.
By Peter Adams • Feb. 14, 2017 -
'Saturday Night Live,' A+E Networks stake out more Snapchat content
The A+E deal brings unscripted series to the platform.
By David Kirkpatrick • Feb. 13, 2017
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