Video: Page 157
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Report: Snapchat to boost self-serve offering with full-screen ads
Brands will soon have more direct access to buying Snap ads.
By David Kirkpatrick • April 18, 2017 -
Report: Amazon sweetened NFL streaming deal with $30M in free marketing, promotions
While the e-commerce giant paid $50 million upfront for the rights, the latest news suggests the cost was closer to $80 million — 8x what Twitter paid last year.
By David Kirkpatrick • April 18, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Rimmel London launches new brand identity with digital campaign
The #EdgeYourLook campaign includes an influencer element featuring brand ambassadors and a digital film.
By David Kirkpatrick • April 18, 2017 -
Oscar Mayer cooks up bacon font for shareable video generator
Can the brand start more 'baconversations' on social media?
By David Kirkpatrick • April 18, 2017 -
Burger King preps workarounds after Google shuts down Assistant-activating ad
While the "Connected Whopper" spot generated brand buzz, some might still view it as ripe for a PR fiasco.
By David Kirkpatrick • April 17, 2017 -
Study: Not everyone hated the Kendall Jenner Pepsi ad after all
Research from Morning Consult found 44% of respondents had a more favorable view of the soft drink brand after watching it.
By David Kirkpatrick • April 17, 2017 -
Instagram Stories passes Snapchat for daily active users
Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.
By David Kirkpatrick , Peter Adams • April 17, 2017 -
Deep Dive
Will YouTube's troubles impact social spending?
Brands are hitting pause on the platform over brand safety concerns. Experts weigh in on whether there's a "ripple effect."
By David Kirkpatrick • April 17, 2017 -
NBCUniversal teams up with Kargo for mobile advertising
The partnership includes ad deals for 80 mobile web and app properties reaching 170 million users.
By David Kirkpatrick • April 13, 2017 -
Studio 71 offers advertisers curated YouTube inventory
The media company for creators is looking to provide wary marketers a brand safety guarantee with direct buys.
By David Kirkpatrick • April 12, 2017 -
Hyatt, Sonifi partner for personalized hotel room streaming
Guests will be able to access OTT services like Netflix and Hulu through the World of Hyatt app and a Chromecast device.
By David Kirkpatrick • April 12, 2017 -
YouTube's top influencer launches a new show — on Twitch
Felix Kjellberg, better known as PewDiePie, is trying out Amazon's streaming service following heated controversies on Google's video platform.
By David Kirkpatrick • April 12, 2017 -
Ford teams up with Guardians of the Galaxy
The EcoSport model, seen in the upcoming film, also has a TV spot and a digital comic with a limited print run featuring the Marvel characters.
By David Kirkpatrick • April 12, 2017 -
Study: Digital ads are least preferred by Gen Z
On the heels of millennials, engaging Gen Z is the latest challenge for marketers in a media marketplace with a dizzying array of options.
By David Kirkpatrick , Chantal Tode • April 11, 2017 -
CNN leverages live streaming to drive mobile app engagement
Free preview videos are leading 29% of viewers to then authenticate as TV subscribers via an app login, according to Digiday.
By David Kirkpatrick • April 10, 2017 -
Unilever curtails ad production, agency relationships
The consumer packaged goods giant said it is cutting ads produced by 30% and reducing agency relationships by 50%.
By David Kirkpatrick • April 10, 2017 -
Deep Dive
'It's time for action': 3 ways brands are fighting a broken digital system
Fed up with a number of digital media issues, brands like P&G and Chase are taking major players to task for practices that were viewed as unavoidable not too long ago.
By Peter Adams • April 10, 2017 -
YouTube, in major shift, requires channels have 10K views to run ads
As big-name marketers continue to boycott the platform, the change might help address standing issues with offensive content.
By David Kirkpatrick , Peter Adams • April 7, 2017 -
Live broadcasts make up 20% of Facebook videos
Over the last year, Facebook Live broadcasts have grown more than 4x.
By David Kirkpatrick • April 7, 2017 -
Forrester: Marketers wasted $7.4B on low-quality ads in 2016
A lack of transparency in the ad tech space was singled out as just one of many problems that must be addressed if budgets aren't to be squandered in the future.
By David Kirkpatrick • April 7, 2017 -
YouTube TV, Google's bid to conquer OTT, debuts in 5 markets
But will the tech giant's current PR woes with the video portal weaken the service's early legs?
By David Kirkpatrick , Peter Adams • April 6, 2017 -
Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube
This season's streams will be exclusive for Prime members and will include advertising.
By David Kirkpatrick • April 6, 2017 -
Stoli Vodka gives website a pop art makeover to focus on interactivity
Cocktail shaker icons and a homepage that is entirely refreshed every 24 hours aim to make the visitor experience more lively and engaging.
By David Kirkpatrick • April 5, 2017 -
P&G's Pritchard tells agencies to get simpler
The CPG giant's chief brand officer continues to make waves across the advertising industry, this time calling out overly complex agency structures.
By David Kirkpatrick • April 5, 2017 -
EMarketer: Ad formats not native to Snapchat see little traction
New research finds sponsored geofilters and lenses are the only formats with any notable user engagement.
By David Kirkpatrick , Peter Adams • April 5, 2017
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