Video: Page 156
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Coke transcends foodie boundaries in chef influencer-fueled campaign
Culinary creators Aarón Sánchez and Roblé Ali show off how the soft drink pairs with pretty much anything.
By David Kirkpatrick • May 2, 2017 -
Facebook automates rights management for video content owners
Taking ad revenue from matching content is a core focus.
By David Kirkpatrick • May 1, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid
Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them.
By David Kirkpatrick • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
Google's ad business beats expectations despite YouTube storm
Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.
By Chantal Tode • April 28, 2017 -
Heineken's latest global TV push can be tailored by location
Though it's airing in 16 markets worldwide, the "Cities" campaign — now in its fourth iteration — looks to liven up the local nightlife.
By David Kirkpatrick • April 28, 2017 -
Study: Mobile dominated online ad spend for first time in 2016
Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.
By David Kirkpatrick • April 27, 2017 -
Symrise
Knorr uses unique flavor profiles to play matchmaker in millennial-focused ad campaign
What happens when a brand pairs couples according to their taste in food? More than 1 billion global impressions online and about $12.5 million in media value.
By Jeff Wells • April 27, 2017 -
MGM Resorts touts media, marketing consolidation
Streamlining to just two agency partners, as well as taking programmatic operations in-house, are delivering results.
By David Kirkpatrick • April 27, 2017 -
Study: Marketers underestimate TV viewing habits
The Video Advertising Bureau challenges some commonly held tropes on consumer viewing habits.
By David Kirkpatrick • April 26, 2017 -
Getty
FCC reconsiders media ownership restrictions
Opening up current policies on media ownership could have widespread implications.
By David Kirkpatrick • April 26, 2017 -
General Mills' first-ever chief creative officer bows out
Michael Fanuele follows in former CMO and collaborator Ann Simonds' footsteps.
By David Kirkpatrick • April 26, 2017 -
Google adds programmatic TV ad inventory to DoubleClick
As the line between digital video and traditional television continues to blur, the tech giant wants to help marketers bridge the gap.
By David Kirkpatrick • April 25, 2017 -
Gorillaz tap digital jukebox location data for 'Humanz' album launch
TouchTunes, an in-venue digital jukebox provider, is working with Rubicon Project to build a private programmatic marketplace reaching its 38 million unique monthly visitors.
By David Kirkpatrick , Peter Adams • April 25, 2017 -
Twitch gives more creators a way to earn money
A new program allows creators who aren't part of the Twitch Partner Program to generate revenue broadcasting on the platform.
By David Kirkpatrick • April 24, 2017 -
IPG CEO: Consultancies, ad agencies are more complementary than competitive
The exec's comments come at a time when management consultancies are increasingly entering traditional agencies' turf.
By David Kirkpatrick • April 24, 2017 -
Accenture taps IPG's UM for media planning and buying
Developing personalized, cross-channel marketing strategies will be a focus for the agency.
By David Kirkpatrick • April 21, 2017 -
FTC sets sights on Instagram influencers
The new approach could be more effective at bringing about change than previous efforts that targeted brands only.
By David Kirkpatrick • April 21, 2017 -
Deep DiveThe pros and cons of an in-house agency
Brands that consider assuming control of ad development might want to ask Pepsi if the benefits outweigh the potential pitfalls.
By David Kirkpatrick • April 20, 2017 -
Study: Pre-roll ads least intrusive, most memorable video format
Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe.
By David Kirkpatrick • April 19, 2017 -
Twitter rolls out in-stream video ads
The new format capitalizes on recent growth in video impressions on the platform.
By David Kirkpatrick • April 19, 2017 -
Forecast: Programmatic spend to near $33B in 2017
Growth in automated ad buying remains strong despite recent events that call into question its effectiveness and level of safety for brands.
By David Kirkpatrick • April 19, 2017 -
Wikipedia's also not happy about that Burger King ad
A letter signed by nine of the online encyclopedia's editors calls out the fast food brand for ad policy violations and demands an apology.
By Peter Adams • April 19, 2017 -
Omnicom's Accuen stalls as advertisers seek more transparent fees
The agency holding company reported Q1 revenue that beat its own expectations, but the political and economic climate brings uncertainty to its outlook.
By David Kirkpatrick • April 19, 2017 -
Study: VOD ads show strong Q1 growth despite TV woes
Canoe Ventures reports that video-on-demand ad impressions were up 21%, reaching nearly 5 billion.
By David Kirkpatrick • April 18, 2017
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