Video: Page 155
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IAB: 44% of viewers find ads during digital video programming less intrusive
There's been a fundamental shift in the way Americans watch TV over the past two years, the industry group's research found.
By David Kirkpatrick • May 11, 2017 -
WPP's Possible buys Amazon-focused Marketplace Ignition
The deal brings a consulting firm into the digital agency's fold to better support brands' Amazon marketing and e-commerce strategies.
By David Kirkpatrick • May 10, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Kona Brewing Co.'s 'Bruddahs' are back to poke fun at screen obsessions
Just in time for summer, the Hawaiian beer brand has a series of humorous spots featuring the easygoing duo, along with social sweepstakes and concerts.
By Natalie Koltun • May 10, 2017 -
Oreo is letting fans come up with its next flavors
A #MyOreoCreation contest on social media is encouraging cookie aficionados to share their ideas with the Mondelez brand.
By David Kirkpatrick • May 9, 2017 -
Study: Many YouTube creators experience double-digit revenue drops
The only three categories of creators with rising CPMs from February to April this year were beauty/fashion, family/parenting and food.
By David Kirkpatrick • May 9, 2017 -
Is TV staring down an ad revenue reckoning?
According to ad buyers, they aren’t interested in paying more for fewer viewers although at least one media exec predicts a strong TV ad marketplace.
By David Kirkpatrick • May 8, 2017 -
Twitch users could influence storylines in new TV-like content
The service sounds well-suited for the platform's audience of gamers, who already enjoy interacting with content.
By David Kirkpatrick • May 8, 2017 -
Report: Facebook's premium video content slate set to debut next month
Multiple insiders have said the social giant has about two dozen shows planned for an announcement right around the Cannes Lions advertising festival.
By David Kirkpatrick , Peter Adams • May 8, 2017 -
Kraft encourages moms to 'swear like a mother' in viral campaign
Just in time for Mother’s Day, the brand is serving up kid-friendly alternatives to curse words in a hit digital video spot.
By Natalie Koltun • May 8, 2017 -
Despite missing 2 hour mark, Nike's marathon stunt was a marketing win
"Breaking2" equipped some of the world's fastest runners with Zoom Vaporfly Elite sneakers, drawing millions of views on social.
By David Kirkpatrick , Peter Adams • May 8, 2017 -
Brand safety issue cost YouTube 5% of advertisers in April
Will big celebrity content help the video platform lure back brands?
By David Kirkpatrick • May 8, 2017 -
Time Inc.'s big digital video push includes live shows, social-only brands
A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout.
By David Kirkpatrick • May 5, 2017 -
Sheraton goes to bat for MLB with digital video series
Part of the hotel brand's new content platform, "Beyond Influential" spotlights the untold stories of baseball pros.
By David Kirkpatrick • May 5, 2017 -
P&G changes up programmatic buying approach with multiple vendors
The world's largest advertiser is breaking with its original programmatic tech partner AudienceScience.
By David Kirkpatrick , Chantal Tode • May 5, 2017 -
Staples looks 'beyond retail' in new campaign
"It's Pro Time" — only the fourth brand campaign in Staple's 31-year history — comes amid hard times for the office supplies retailer.
By David Kirkpatrick • May 4, 2017 -
Study: Big entertainment fans are high-value consumers that remain largely untapped
Gamers, moviegoers and TV-watchers spend more, on top of being highly influential and more receptive to ads.
By Natalie Koltun • May 4, 2017 -
Facebook's next big bets include Ad Breaks, linking ads to sales
Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.
By Peter Adams • May 4, 2017 -
The CMO role is shifting in 2017
From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.
By David Kirkpatrick • May 4, 2017 -
Opinion
People power: How the next automation wave will turn media buyers into traders
For all the high-tech advances in advertising infrastructure, media buying and selling remain relatively low-tech affairs. This is starting to change, writes Richard Bush, chief technology officer of NYIAX.
By Richard Bush • May 4, 2017 -
Report: What role do TV broadcasters play in a YouTube future?
Google's video platform is cited as the "next generation" of TV-like content, but digital extensions of the old guard are driving considerable consumption.
By David Kirkpatrick • May 3, 2017 -
Adobe Stock
Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Agencies voice concern over objectivity of consultancy audits
As consultancies snap up more marketing clients, other areas of their business might be running into conflicts of interest.
By David Kirkpatrick , Peter Adams • May 3, 2017 -
Time expands Harpoon Digital agency following successful first year
Four new regional positions are being added to the publisher's in-house shop.
By David Kirkpatrick • May 2, 2017 -
Kraft Heinz doubles Oscar Mayer's marketing budget as it promotes healthier hot dogs
#ForTheLoveOfHotDogs showcases the removal of nitrates and nitrites, artificial preservatives and by-products.
By David Kirkpatrick • May 2, 2017 -
IAB: Investment in original digital video programming nearly doubles
Brand and agency executives are flocking to original video programming to create inventive and engrossing digital engagement strategies.
By David Kirkpatrick , Chantal Tode • May 2, 2017
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