Video: Page 154
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Study: Video ad viewability and completion rates up 20%
While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates.
By David Kirkpatrick • July 28, 2017 -
Column
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook underscores marketing opportunity with short-form mobile video
Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call.
By David Kirkpatrick , Peter Adams • July 27, 2017 -
Study: Social media spending increased 40% in Q2
The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down.
By David Kirkpatrick • July 26, 2017 -
Nielsen to report Hulu, YouTube TV live viewing stats alongside network ratings
The move reflects the shift in viewer preferences toward digital streaming alternatives.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Fotolia
CPG ad reductions intensified in Q2, reports IPG
The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue.
By David Kirkpatrick , Chantal Tode • July 26, 2017 -
What boycott? Alphabet's ad revenue tops $22B on YouTube, mobile search strength
YouTube boasts 1.5 billion monthly viewers and an average viewing time of 60 minutes a day as it looks to dominate Facebook and TV in video.
By David Kirkpatrick • July 25, 2017 -
Deep Dive
How Purple nets viral hits out of video ads about mattresses
Focusing on scale over virality has lead to ads that see north of 50 million views and helped the brand cut through a crowded space.
By Ken Magill • July 24, 2017 -
Unilever trims agency fees, but media spending is expected to rise
The second half of 2017 will have around 60% of the CPG giant's new product launches.
By David Kirkpatrick • July 24, 2017 -
Vice Media cuts 2% of staff in major video push
The pivot from the company reflects an emerging video trend.
By David Kirkpatrick • July 24, 2017 -
Report: Google steps up fight against fraud, and its findings are alarming
Even after ads were temporarily shut off, inventory was still available on exchanges.
By David Kirkpatrick , Peter Adams • July 24, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
IAB Standard Ad Unit Portfolio finalized with flexible ad sizes
Changes to the standards reflect the move toward cross-screen and responsive advertising.
By David Kirkpatrick • July 21, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017 -
Chipotle spins food into symphonic experiences with the help of hip-hop legend RZA
A digital tool called SAVOR.WAVS pairs each of the QSR chain's 51 ingredients with distinct sounds and visuals curated by the Wu-Tang Clan creator.
By David Kirkpatrick • July 20, 2017 -
Report: YouTube boycott fervor cools, but P&G, Walmart still stay away
Coverage of the brand safety controversy has waned, but the platform's reassurances aren't enough for some big ad spenders.
By David Kirkpatrick , Natalie Black (Koltun) • July 19, 2017 -
Ted Danson brings self-deprecating snobbery to funny new Smirnoff videos
The campaign extension features a series of YouTube videos, some of which will be used for national TV ads later this year.
By David Kirkpatrick • July 19, 2017 -
Study: Ad spend on mobile video to surpass fixed devices in 2018
Zenith forecasts that mobile's role in video will continue to grow over the next couple of years while fixed device views should peak this year.
By David Kirkpatrick • July 18, 2017 -
Prime-time TV ad spending up 3% amid digital hiccups
This year's early buying period was more successful than some analysts expected, potentially due to concerns over digital issues like fraud, viewability and brand safety.
By David Kirkpatrick , Natalie Black (Koltun) • July 17, 2017 -
Facebook explores Marketplace ad space
The social media giant is eyeing more options on the Craigslist-style service as ad load growth continues to slow on News Feed.
By David Kirkpatrick • July 17, 2017 -
Report: Are super-short video ads stifling creativity?
According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers.
By David Kirkpatrick • July 14, 2017 -
VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
eMarketer: Targeted TV spending will grow 65.8% this year
Programmatic and targeted ads, two popular digital approaches, are on the rise for TV, but still remain a small portion of overall spend.
By David Kirkpatrick • July 13, 2017 -
Opinion
Content-hungry consumers can tolerate a side dish of ads
Today's consumers hate being inconvenienced, putting the onus on marketers to craft relevant, non-intrusive and helpful experiences, writes CEO of Main Path Marketing Andrew Lovasz.
By Andrew Lovasz • July 13, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017
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