Video: Page 154
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Mike's Hard Lemonade taps weird internet culture to target millennial males
Digital-first "Drink on the bright side" marks a creative strategy shift away from depicting experience to emotions for the brand.
By David Kirkpatrick • May 23, 2017 -
Firestone pits fans against racing legend Mario Andretti for social media challenge
Contest entrants can "race" Andretti in events like The Can Opener 500 and The Egg Peel 500 — which are exactly what they sound like.
By David Kirkpatrick • May 22, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Heineken helps James Corden liven up 'The Late, Late Show'
In an effort to reach new audiences, the beer brand is signing on for an exclusive sponsorship of the CBS program's on-set bar.
By David Kirkpatrick • May 22, 2017 -
Facebook officially signs 20-game MLB streaming deal
But can professional baseball be a big draw for the platform's push into premium, TV-like video content?
By David Kirkpatrick • May 19, 2017 -
Study: Digital media ad spend up just 3% in April
The market has not yet rebounded from viewability and safety concerns, per a report.
By David Kirkpatrick • May 19, 2017 -
Guinness enhances taste of beer with VR experience
Shoppers at U.K. grocer Tesco can sip from an "intelligent cup" while they watch 360-degree video narrated by the brand's master brewer.
By David Kirkpatrick • May 19, 2017 -
Patreon creators to earn $150M this year
The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms.
By David Kirkpatrick • May 19, 2017 -
Axe asks tough questions to fight toxic masculinity in brand pivot
"Is It Ok For Guys?" presents a socially-conscious turnaround for the Unilever brand, which has often been accused of sexism.
By David Kirkpatrick • May 18, 2017 -
Oreo rolls to the top of YouTube ads in April
The brand's video, which incorporates the cookies in an elaborate ping pong trick shot, had over 44.5 million views.
By David Kirkpatrick • May 18, 2017 -
Deep Dive
Why content marketing is going Hollywood
Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.
By David Kirkpatrick • May 18, 2017 -
Meredith, Capital One tap top home influencer for digital video series
The bank's BuyPower Card will be integrated into each episode of "Safe and Sound Home" with host Emily Henderson.
By David Kirkpatrick • May 17, 2017 -
McDonald's pulls ad criticized for exploiting child bereavement
A TV spot for the Filet-O-Fish depicts a child's loss and grieving for his father in a way many deemed tasteless.
By David Kirkpatrick • May 17, 2017 -
Fox Networks Group to launch in-house agency
The news is the latest example of how the agency landscape is undergoing a major shift.
By David Kirkpatrick • May 17, 2017 -
BMW
BMW, Honda put people in race cars to drive authentic content
Are auto brands taking a cue from popular programs like "Comedians in Cars Getting Coffee"?
By David Kirkpatrick • May 17, 2017 -
Snapchat broadens brands' AR, targeting opportunities in major update
Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.
By David Kirkpatrick • May 16, 2017 -
Facebook moves to punish Live videos that aren't actually live
Static, animated or looping images are among the posts being pushed down for visibility, and repeat offenders might be blocked from Live altogether.
By Peter Adams • May 16, 2017 -
Kraft Heinz signs on as first sponsor for Time's new all-social food brand
Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese.
By David Kirkpatrick • May 16, 2017 -
Budweiser sends off Derek Jeter with celebratory digital video spot
"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired.
By David Kirkpatrick • May 15, 2017 -
Diageo, Amazon Prime partner to produce 'shoppable' films
Links to the spirit brand's e-commerce site are embedded in documentary-style 20-minute shorts running on the video platform.
By David Kirkpatrick • May 15, 2017 -
Mtn Dew puts Dale Earnhardt Jr. in infomercial for DEW-S-A
The tongue-in-cheek video has a working call-in number so viewers can order the limited-edition flavor inspired by social media experiments.
By David Kirkpatrick • May 15, 2017 -
Twitter signs exclusive multiyear NFL live content deal
As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.
By David Kirkpatrick , Peter Adams • May 12, 2017 -
Google: Video is the fastest growing programmatic direct category
Impressions with the format grew 6.5x faster than those for display ads, according to a new report.
By David Kirkpatrick • May 12, 2017 -
ComScore releases OTT measurement
The new service reaches across over-the-top devices such as streaming boxes and sticks, gaming consoles and smart TVs to measure viewing behavior.
By David Kirkpatrick • May 12, 2017 -
Brawny taps Spectacles-wearing toddlers for Mother's Day campaign
"Once a Mother, Always a Giant" splices together video footage of moms shot from their childrens' point of view.
By David Kirkpatrick • May 11, 2017 -
Snap spotlights command over millennials' attention amid stagnant Q1 growth
CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.
By Peter Adams • May 11, 2017
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