Video: Page 153
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Opinion
Programmatic is eroding context, and ads are hurting
The explosion of user-generated content and the growth of audience-based targeting have all but completely eroded context from the advertising buy, writes Rupert Hodson of Dianomi.
By Rupert Hodson • Aug. 10, 2017 -
GapKids and Lionsgate team for back-to-school campaign centered on inclusivity
Tied to the upcoming adaptation of "Wonder," the four-part video series features the film's star, Jacob Tremblay.
By David Kirkpatrick , Peter Adams • Aug. 10, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mountain Dew flies into second year as drone racing series sponsor
The soft drink brand has a history of forging partnerships in new adventure sports.
By David Kirkpatrick • Aug. 9, 2017 -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Apple joins Instagram to show off 'Shot on iPhone' campaign
The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.
By David Kirkpatrick • Aug. 8, 2017 -
Study: Vimeo outdelivers YouTube on email KPIs
While Google's video platform is far more popular, it saw lower open rates and clickthrough rates based on analysis of almost 2 billion emails.
By David Kirkpatrick , Peter Adams • Aug. 8, 2017 -
Opinion
There's more to transparency than meets the eye
Simple, monolithic solutions to widespread industry problems are rarely the best ones, writes Collective CEO Kerry Bianchi.
By Kerry Bianchi • Aug. 8, 2017 -
FX serves up premium ad-free option via Comcast
Like a similar offering announced earlier this summer from AMC, FX+ is leaning on the draw of its most popular shows.
By David Kirkpatrick • Aug. 8, 2017 -
Report: Google prepares Stamp to mimic Snapchat's Discover
The new media technology will be built around Google's AMP for more visually-oriented media content on mobile.
By David Kirkpatrick • Aug. 7, 2017 -
Billboard, Snapchat offer backstage access with new music docu-series
The first episode of "Artist Pass" debuted on Sunday and featured country artist Luke Bryan.
By David Kirkpatrick • Aug. 7, 2017 -
Column
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
American Express rewards Facebook users who tune in for video ad
Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.
By David Kirkpatrick • Aug. 4, 2017 -
Volvo's live ad streams on CNN during solar eclipse
Live ads, debuting during the cable network's live streaming coverage on Aug. 21, will subsequently be available across its platforms.
By David Kirkpatrick • Aug. 3, 2017 -
Instagram touts user engagement, brand success on Stories as Snap tumbles
Launched a year ago, the lookalike feature has quickly curried the favor of marketers.
By David Kirkpatrick • Aug. 3, 2017 -
Study: YouTube brand safety woes in the rearview as advertiser presence surges
New research from MediaRadar, which reported a 5% drop in top-tier advertisers on the platform in April, suggests brands are now flocking back and trust is actually growing.
By David Kirkpatrick • Aug. 3, 2017 -
Report: Facebook might actually be working on 2 new hardware products
Rumors of a smart speaker first surfaced last week, but a Bloomberg report suggests that will be a separate offering from a touchscreen video chat device.
By David Kirkpatrick , Peter Adams • Aug. 2, 2017 -
Fox brings first 6-second ads to TV, with big brands on board
Duracell and Mars are testing the format around the "Teen Choice Awards" later this month.
By David Kirkpatrick • Aug. 2, 2017 -
Report: Publishers fill video content needs with repackaged ads
Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.
By David Kirkpatrick • Aug. 1, 2017 -
Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad
The cable network is using an immersive homepage experience to drive adoption of its VR mobile app.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017 -
'Stranger Things' star Millie Bobby Brown acts out back-to-school angst for Converse
The campaign captures 32 reaction GIFs from Brown showing the spectrum of emotion teens feel as the first bell looms.
By David Kirkpatrick • Aug. 1, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Fanta revives The Fantanas mascots with a twist
The return comes as Coca-Cola's fruity soft drink brand is faring surprisingly well in an otherwise flat soda market.
By David Kirkpatrick , Peter Adams • July 31, 2017 -
P&G's sales rise despite trimming $140M from digital ad spending
Will other marketers start to wonder if they, too, need to right-size their digital budgets?
By David Kirkpatrick • July 28, 2017 -
Coors Light documents the climb toward music success via new artist initiative
Done with the help of Music Audience Exchange, the program spotlights under-the-radar and multicultural talent across 10 U.S. cities.
By David Kirkpatrick • July 28, 2017 -
Study: Video ad viewability and completion rates up 20%
While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates.
By David Kirkpatrick • July 28, 2017
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