Video: Page 153
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Apple makes grab for leadership role in AR, smart speakers, P2P payments
Executives insist the company can bring significant innovation to these already competitive areas.
By Chantal Tode • June 6, 2017 -
NBC News designs new ad formats for viewability
Created in-house, two new display units are tailored to remain in view for longer than the IAB-mandated time of one second.
By David Kirkpatrick • June 5, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Facebook, TV ads pair up better than expected
Research found that exposure on both TV and Facebook led to a 29% lift in likelihood to purchase — 1.3x more than expected based on previous research.
By David Kirkpatrick • June 5, 2017 -
NFL opens up spirits advertising
In an ad policy shift, the sports organization will allow liquor brands to run spots in a limited capacity during games starting this season.
By David Kirkpatrick • June 5, 2017 -
Deep Dive
The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers
Brands are putting a premium on political- and social-driven messaging. Here's what agency execs say is separating the hits from some stunning misfires.
By Peter Adams • June 5, 2017 -
Intel teams with MLB for multi-year VR content deal
Live and on-demand video will be available at no cost starting this season via the Intel True VR App.
By David Kirkpatrick • June 2, 2017 -
Kantar Millward Brown, Samba TV partner to measure ad effectiveness
The new service will seek to help advertisers optimize TV ad campaigns with cross-channel data.
By David Kirkpatrick • June 1, 2017 -
Study: 31% of programmatic advertisers will reduce spend over fake news
Marketers are poised to take action to ensure the integrity of their brands.
By David Kirkpatrick , Chantal Tode • June 1, 2017 -
Denny's goes On Demand with 24/7 digital ordering platform
Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.
By David Kirkpatrick • May 31, 2017 -
Samsung doubles down on live VR programming
Broadcasts include live VR content from the UFC, X Games and Live Nation.
By David Kirkpatrick • May 31, 2017 -
Amazon cancels live-streamed shopping show, invests $5M in playwrights
The company is still sorting out its content strategy but appears to remain committed to live programming and books.
By David Kirkpatrick • May 31, 2017 -
P&G recommits to TV ads and networks could flinch
While the CPG giant has been critical of digital advertising, it also has legacy sweetheart deals with broadcast networks.
By David Kirkpatrick • May 30, 2017 -
Deep Dive
Interactive video ads: Strategies, struggles and soaring potential
Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.
By Rachel Brown • May 30, 2017 -
Facebook details 3-step strategy for improving viewability
Working more closely with the Media Rating Council might address pressing issues over the accuracy of marketing metrics on the platform.
By David Kirkpatrick , Peter Adams • May 26, 2017 -
Report: Agencies cut Cannes Lions budgets
A more frugal approach to the advertising festival comes at a time when agencies are under an especially high level of scrutiny.
By David Kirkpatrick • May 26, 2017 -
Bai beverage brand takes creative in-house
CMO Michael Simon says it's cheaper and there's more agility working with an in-house agency.
By David Kirkpatrick • May 26, 2017 -
Bud Light levels up digital focus for second year of esports push
An All-Stars promotion, where fans vote on their favorite professional players across four games, includes a branded Twitch channel.
By David Kirkpatrick • May 26, 2017 -
Walkers Crisps shuts down Twitter video push after troll takeover
The potato chip brand learned a hard lesson in the perils of user-generated content after inadvertently sharing images featuring serial killers and dictators.
By Peter Adams • May 26, 2017 -
4A's: 58% of consumers dislike brands getting political
Even messaging that could be perceived as positive rarely moves people to buy, the group found.
By David Kirkpatrick • May 25, 2017 -
Report: Facebook signs millennial-focused publishers for premium videos
Vox Media, BuzzFeed and others join to create original short content as the service looks to attract advertisers.
By David Kirkpatrick • May 25, 2017 -
Report: Fox drops traditional ads from FX digital, on-demand
Fox made waves at this year's TV upfronts with nontraditional options for advertisers looking to target digital viewers.
By David Kirkpatrick • May 24, 2017 -
Nabisco links cookouts, concerts as Lady Antebellum tour sponsor
The Mondelez brand, which includes snacks like Oreo, Ritz and Chips Ahoy!, is tying the sponsorship with its "Remix Your BBQ" integrated marketing campaign.
By David Kirkpatrick • May 24, 2017 -
Facebook helps streaming video publishers better target ads
A new tool called Audience Direct gives access to user data like age, gender and location while allowing publishers to maintain control over inventory and ad tech.
By David Kirkpatrick • May 24, 2017 -
Lexus, Mark Ronson help drivers tune up personal soundtracks
A short film featuring the star pop producer comes paired with an interactive digital music sequencer fans can experiment with.
By David Kirkpatrick , Peter Adams • May 23, 2017 -
Facebook rolls out watch-and-scroll video for desktop
Being able to display two videos at once should open up new ad inventory.
By David Kirkpatrick • May 23, 2017
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