Comcast unveils blockchain-based TV ad tech

The Blockchain Insights Platform is a collaboration between Comcast's Advanced Advertising Group and a coalition including NBCUniversal, Disney and Cox Communications. 

By David Kirkpatrick • June 21, 2017

Netflix puts plot direction in viewers' hands

An episode of "The Adventures of Puss in Boots" points to new interactive video capabilities for the OTT service. 

By David Kirkpatrick • June 21, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Brands swing into 'Spider-Man' content with VR, AR experiences

Dell and Sony Pictures are tapping the immersive technology to put viewers in the web-slinging hero's suit. 

By David Kirkpatrick , Peter Adams • June 21, 2017

The agency pricing problem: Brands need to play a more balanced game

"Madison Avenue Manslaughter" author Michael Farmer lays out five ways marketers can mend a bond that's devolved to the point where everyone is a loser.

By Michael Farmer • June 20, 2017

Royal Caribbean takes Spectacles below the waves

Snap's camera-enabled glasses will be coupled with a specially-designed scuba mask to capture underwater scenes. 

By David Kirkpatrick • June 20, 2017

YouTube heatmaps give clearer view into VR, 360-degree video analytics

A cutting-edge metric now available on videos with more than 1,000 views provides better insights into what exactly the user is looking at.

By David Kirkpatrick • June 19, 2017

Dove celebrates men who care in Father's Day YouTube content

The brand found only 7% of men relate to depictions of masculinity in today's media.

By David Kirkpatrick • June 16, 2017

Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York

Social video brand The Pretty is geared toward a Gen Z and millennial audience.

By David Kirkpatrick • June 16, 2017

IAB: Digital ad revenue grows 23% year-over-year

U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.

By David Kirkpatrick • June 15, 2017

Report: Long-form video commands 55% of time spent with smartphones

A proliferation of premium video services helped the content type dominate across screens in Q1, according to Ooyala. 

By David Kirkpatrick • June 14, 2017

Honda Odyssey has giant monsters battle in multichannel marketing push

The full campaign includes TV spots, in-theater ads, digital, print and social initiatives, along with out-of-home activations.

By David Kirkpatrick , Peter Adams • June 14, 2017

Hallmark Channel competes against streaming video by dropping ads

Dramatically cutting the volume of ads in some shows is a shot across the bow of Netflix and Amazon Prime Video.

By David Kirkpatrick • June 14, 2017

Why it's not really about brand safety

Marketers' main issues online are still viewability, bots and bad measurement, writes Gain Theory's Matthew Chappell. 

By Matthew Chappell • June 13, 2017

Amazon rolls out Alexa Video Skill API

The new developer function allows companies to teach Alexa how to interface with video content.

By David Kirkpatrick • June 13, 2017

YouTube still has a brand safety problem

The Google video platform continues to lose advertisers over offensive content.

By David Kirkpatrick • June 12, 2017

Why Hasbro picked YouTube over TV for new brand

Well-known for tying its biggest products to TV series, the toymaker suggested the channel is now too restrictive in reaching modern consumers. 

By David Kirkpatrick • June 9, 2017

Taco Bell CMO named She Runs It Woman of the Year

Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women. 

By David Kirkpatrick • June 9, 2017

Honda wins access to full Epix streaming library

More than 2,000 movie titles, including the "James Bond" and "Star Trek" franchises, will be coming to the automaker's minivans in a first-of-its-kind integration.

By David Kirkpatrick • June 8, 2017

Domino's to stream 'Ferris Bueller' on Facebook Live

The company continues tie-ins to the iconic '80s film with a free showing on its first National Movie Night.

By David Kirkpatrick • June 7, 2017

Brands join the fight for net neutrality

A new coalition is planning a day of activation to oppose net neutrality's rollback and counts Amazon, Vimeo and Etsy among its participants. 

By David Kirkpatrick • June 7, 2017

YouTube's new content guidelines likely to hurt monetization

Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money. 

By David Kirkpatrick • June 6, 2017

Unilever brands recognize more diverse male representation

Once stuck portraying masculine stereotypes, marketers including Axe and Dove are starting to embrace a wider range of what it means to be male.

By David Kirkpatrick • June 6, 2017

Study: 64% make a purchase after watching marketing videos on Facebook

New research found that Facebook and YouTube lead the way in social video purchases and engagement.

By David Kirkpatrick • June 6, 2017

With 'Wonder Woman,' Warner Bros. takes different marketing tack

The studio has been accused of under-promoting the hit movie, but two reports outline a super-powered social media and merchandising strategy. 

By David Kirkpatrick , Peter Adams • June 6, 2017

Study: Tech firms take top 5 'most valuable brands' spots

The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.

By David Kirkpatrick • June 6, 2017