Video: Page 147
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Google's AdSense tests monetizing sites with fewer ads, better targeting
The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs.
By David Kirkpatrick , Chantal Tode • Sept. 5, 2017 -
Report: Amazon will track ads on NFL streams back to website activity
Touting superior measurement and targeting capabilities might bring more major brands into the platform's fold.
By David Kirkpatrick • Sept. 5, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Honda courts multicultural millennials with new integrated Fit campaign
The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.
By David Kirkpatrick , Natalie Koltun • Sept. 5, 2017 -
Spotify drops head of original video and podcasts
The move signals the streaming service is reassessing its video strategy, which will be critical to monetization plans heading into a rumored IPO.
By David Kirkpatrick • Sept. 5, 2017 -
Deep Dive
3 trends shaping back-to-school marketing in 2017
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 5, 2017 -
Fox brings 6-second TV ads to NFL broadcasts
First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Burger King offers French fans 'mystery burgers' on the cheap
Fast-food diners can spend just two euros to play a game of roulette with the chain's 10 most iconic burger offerings.
By David Kirkpatrick • Sept. 1, 2017 -
Wikimedia
Trade Desk, White Ops partner in groundbreaking approach to prevent ad fraud
While Google and others offer refunds for ads served to bots, The Trade Desk is promising to verify all impressions before they are purchased.
By David Kirkpatrick • Sept. 1, 2017 -
Converse debuts Twitter show with 'Game of Thrones' star
Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Facebook's first slate of Watch programming includes Lonzo Ball show, more
Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground?
By David Kirkpatrick • Aug. 31, 2017 -
Diageo extends VR awareness effort to highlight dangers of binge drinking
A similar campaign last year around drunk driving garnered almost 14 million views for the alcoholic beverage giant's Johnnie Walker brand.
By David Kirkpatrick • Aug. 31, 2017 -
YouTube nabs W+K Portland exec for new brand strategy position
The agency's managing director Tom Blessington will become VP of brand, media and experiences for Google's video platform.
By David Kirkpatrick • Aug. 31, 2017 -
Dos Equis searches social media for the 'Most Interesting Fan of College Football'
Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.
By David Kirkpatrick , Peter Adams • Aug. 31, 2017 -
Google debuts a more scalable AR platform as Apple's ARKit looms
Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.
By Robert Williams • Aug. 30, 2017 -
YouTube hits the refresh button with new logo, better optimized viewing experiences
The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.
By David Kirkpatrick • Aug. 30, 2017 -
Google tests Chrome tool that mutes autoplay video
A new feature planned for the popular web browser silences entire webpages at the click of a button.
By David Kirkpatrick • Aug. 29, 2017 -
Verizon's VMA spot was almost entirely in Spanish
The untranslated TV ad is believed to be an industry first.
By David Kirkpatrick • Aug. 28, 2017 -
Amazon expands Influencer Program to court YouTube talent
Is it a bid to convince influencers to switch to its new social media platform Spark?
By David Kirkpatrick , Peter Adams • Aug. 28, 2017 -
FTP Edelman
KFC throws WWE stars in the ring to fight for the title of 'The Colonel'
The brand's second-consecutive year co-presenting SummerSlam raised the stakes.
By David Kirkpatrick • Aug. 24, 2017 -
LinkedIn rolls out native video
At least one social media expert questioned why it took the platform so long.
By David Kirkpatrick • Aug. 23, 2017 -
Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet
An out-of-home stunt serves as a stark reminder of how much added sugar children in the U.S. are eating every five minutes.
By David Kirkpatrick , Peter Adams • Aug. 23, 2017 -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017 -
Can a brand revamp help ESPN hook new viewers?
The sports cable network is working with the agency Droga5 on a marketing push intended to win over a more diverse audience.
By David Kirkpatrick , Peter Adams • Aug. 23, 2017 -
Report: Will Facebook Live's piracy problem dent its video credibility?
The presence of unofficial NFL and MLB streams might be off-putting to the media companies Facebook needs to win over to sustain its pivot into video.
By David Kirkpatrick • Aug. 22, 2017 -
Playtex leverages influencers for body-positive social push
The brand's research found 78% of women are more likely to spread positivity when they feel good about themselves.
By David Kirkpatrick • Aug. 21, 2017
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