Video: Page 147
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Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke
A fictional "Dewey Ryder" — played by real-life comedian and actor Danny McBride — brashly announced he's taking over.
By Peter Adams • Oct. 27, 2017 -
YouTube TV goes live with World Series ad
Google incorporated live footage into a two-minute ad for YouTube TV that ran before the first pitch of game one.
By David Kirkpatrick • Oct. 26, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
H&M brings on Baz Luhrmann for lavish short film
The director behind "Moulin Rouge!" and "The Great Gatsby" translates his signature style to a cinematic spot for the fast fashion brand.
By David Kirkpatrick , Peter Adams • Oct. 26, 2017 -
Report: Amazon doubles down on product videos in strike at YouTube
The e-commerce giant is partnering with selected merchants to produce short promotional and instructional product videos to hit the website by mid-December.
By David Kirkpatrick • Oct. 25, 2017 -
Gap and Janelle Monáe bring people together in diversity-minded holiday campaign
A spot starring the artist is the centerpiece of a multichannel push that includes a live commercial integration for "The Late Late Show with James Corden."
By David Kirkpatrick , Peter Adams • Oct. 25, 2017 -
Study: Use of ad blockers increases 16% in US
The e-commerce industry is feeling the impact of ad blockers as advertisers are unable to get in front of a portion of the growing marketplace.
By Erica Sweeney • Oct. 24, 2017 -
Facebook tests removing publishers' posts from News Feed in 6 countries
The social giant attempted to ease concerns, stating there are no current plans "to charge pages on Facebook to pay for all their distribution in News Feed or Explore."
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 24, 2017 -
PR Newswire/Budweiser
Budweiser and Lyft offer Prohibition tour to promote limited-edition beer
The 1933 Repeal Reserve Amber Lager is based on a pre-Prohibition recipe that never received distribution outside the St. Louis area.
By David Kirkpatrick • Oct. 24, 2017 -
Getty Images
Google DoubleClick's new partnership with Rubicon Project could have industry ripple effect
The programmatic platform is the first to have private marketplace deals listed in Bid Manager, enabling marketers to buy known audiences at scale more efficiently.
By Peter Adams • Oct. 23, 2017 -
Nivea sparks social media outrage with whitewashing ad
Backlash over the personal care brand's racially-insensitive messaging comes just a few weeks after Dove was caught in a similar scandal.
By David Kirkpatrick • Oct. 23, 2017 -
Deep Dive
How National Geographic grew its Snapchat audience by 3M in 3 months
The 130-year-old media brand leaned into its legacy as a visual storyteller but put a greater focus on streamlining its organization and content strategy.
By Shane Schick • Oct. 23, 2017 -
Macallan distills whisky into AR via immersive art gallery
The spirits brand uses Microsoft HoloLenses and an ARKit-based mobile app for a rich storytelling experience.
By David Kirkpatrick • Oct. 20, 2017 -
Study: VR ads aid same-day recall for 70% of users
Seventy-four percent of respondents said VR ad experiences are less intrusive than "normal" digital advertising.
By David Kirkpatrick • Oct. 20, 2017 -
Herbal Essences encourages women to embrace change in new documentary short
The full campaign includes hashtags for people to share their own stories on social media, where the P&G brand's influencer network will further the dialogue.
By David Kirkpatrick • Oct. 20, 2017 -
Getty Images
Amazon offers brands 'premium' product pages for $500K
Marketers willing to pay up can enhance product pages with wide-screen videos and interactive multi-media displays.
By David Kirkpatrick • Oct. 20, 2017 -
Google's DoubleClick introduces new tools to make TV advertising smarter
It's been selling dynamic ad insertions for live streaming and on-demand content, with a 4x increase in impressions for partner networks over the last two years.
By David Kirkpatrick • Oct. 20, 2017 -
Report: Facebook and Google employees propped up anti-refugee ad campaigns
It wasn't just Russian operatives that helped spread inflammatory ads across the platforms during last year's presidential race, Bloomberg found.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Buffalo Wild Wings dips into esports with Team Dignitas partnership
The first esports deal for the restaurant chain kicked off with an all-day live stream on Twitch.
By David Kirkpatrick • Oct. 19, 2017 -
Asics refreshes brand identity with some help from Steve Aoki
"I Move Me," which includes video, influencer content and offline activations, is the company's most significant integrated marketing campaign in two decades.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Express teams with 4 up-and-coming NBA players
The retailer's rewards members will get early information on ticket giveaways and behind-the-scenes videos and interviews, adding an element of exclusivity.
By David Kirkpatrick • Oct. 18, 2017 -
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Report: Major brands scammed in extensive fraud scheme linked to US ad firms
An investigation by BuzzFeed News and Social Puncher found over 100 marketers including P&G, Unilever and Hershey's were hit by "zombie websites."
By David Kirkpatrick , Peter Adams • Oct. 18, 2017 -
Study: Companies spend almost 2x more on online video than TV ads
As the focus of marketing shifts from branding to engagement, companies will spend $135 billion on online video this year.
By David Kirkpatrick , Chantal Tode • Oct. 18, 2017 -
Deep Dive
How Tecate played the 'Trump card' and built a wall to unify beer lovers
When brands enter the risky business of taking a political stance, it's all about timing, a lighthearted tone and authenticity.
By Natalie Black (Koltun) • Oct. 18, 2017 -
Svedka's Halloween push stalks users around the web
Those affected can break free from the ads by visiting the brand's microsite and "infecting" their friends with the curse.
By Natalie Black (Koltun) • Oct. 17, 2017 -
Taco Bell's World Series TV ad looks like an Instagram Story
The chain is borrowing creative inspiration from video messaging app users to update its "Steal a Base, Steal a Taco" promotion.
By David Kirkpatrick , Chantal Tode • Oct. 17, 2017
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